Fatime

Led the paid media strategy for Meta Ads, Google Ads, and TikTok Ads across the UK and US markets. Oversaw the Erborian brand during a temporary replacement period while the Acquisition Manager was on leave. Defined strategic directions and coordinated with external agencies for campaign execution. Prepared upcoming campaigns, ensuring strategic alignment with seasonal priorities and business objectives. Managed an intern who supported asset brief creation for the creative/design team, ensuring visuals were tailored to each platform and campaign objective. Responsible for optimizing advertising funnels and monitoring KPIs (ROAS, CPA, CTR) to align with business goals.

Fixter, a car servicing platform owned by Renault Group, operating in the French and UK markets: • Temporary freelance replacement. • Responsible for managing and optimising Google Ads and Meta campaigns for France and the UK. • Audited advertising accounts and provided strategic recommendations to improve performance and ROI. • Oversaw promotional discount allocation. • Collaborated with the Growth team and stakeholders to lead the acquisition strategy. Assignment continuing until a permanent UK-based manager is appointed.

Management of digital marketing initiatives to recruit students tothe renowned private buisiness school INSEEC (part of a group supported by a private investment fund), overseeing an annual advertising budget of €1 million. Development of targeted strategies based on the customer journey and funnel to maximize brand visibility and drive enrollments: - Designed and led multi-channel campaigns (Meta, TikTok, Snapchat, SEA) in collaboration with specialized agencies such as Criteo and Jellyfish to strengthen brand growth and visibility. - Shifted from CPL-focused optimization to an ROI-oriented approach, implementing strategic tests and enhanced conversion tracking, aligning campaigns with revenue goals. - Monitored performance using CRM data and GA4, conducting regular audits to identify optimization opportunities, improving ROI and CPL within budget constraints. - Created briefs for visual assets and optimized landing pages to boost conversion rates. - Worked closely with the marketing teams to align acquisition efforts with overall goals, and supervised two interns, guiding them in campaign execution and optimization.