Freelance Acquisition Manager at Omnes Education

Management of digital marketing initiatives to recruit students tothe renowned private buisiness school INSEEC (part of a group supported by a private investment fund), overseeing an annual advertising budget of €1 million. Development of targeted strategies based on the customer journey and funnel to maximize brand visibility and drive enrollments: - Designed and led multi-channel campaigns (Meta, TikTok, Snapchat, SEA) in collaboration with specialized agencies such as Criteo and Jellyfish to strengthen brand growth and visibility. - Shifted from CPL-focused optimization to an ROI-oriented approach, implementing strategic tests and enhanced conversion tracking, aligning campaigns with revenue goals. - Monitored performance using CRM data and GA4, conducting regular audits to identify optimization opportunities, improving ROI and CPL within budget constraints. - Created briefs for visual assets and optimized landing pages to boost conversion rates. - Worked closely with the marketing teams to align acquisition efforts with overall goals, and supervised two interns, guiding them in campaign execution and optimization.

Traffic Manager at Jacadi Paris

As an interim consultant, I conducted a qualitative audit of account performance (France, USA, Canada, and Switzerland), providing strategic recommendations and concrete actions to improve account structure and storytelling. In-depth analysis of account structures to identify optimization opportunities, enhance storytelling, and maximize ROI. Developed tailored traffic acquisition strategies for each site, managing budgets across SEM, Display/RTB, Retargeting, Paid Social Media, and Affiliate channels. Launched social media campaigns in alignment with the defined strategy, tracked key KPIs, collaborated with internal teams, and engaged with partners to ensure goal achievement. Proposed action plans for account development based on continuous monitoring of new acquisition opportunities.

Paid Advertising Manager - Freelance at Lansinoh Laboratories

Freelance management of Google, Facebook Ads, and Amazon accounts in the UK, Spain, Italy, and Mexico, with a successful product launch in new markets and contribution to product development: -Daily monitoring of ad spend to meet strict KPIs, optimize performance, and increase brand visibility through region-specific campaigns. -Designed market-specific strategies, conducted quarterly reviews to refine effectiveness, and provided regular analyses with detailed reports to ensure continuous improvement, supported by A/B testing.

Senior Paid Search Manager at Betsson Group

Successfully led the market entry and launch strategy for a new sub-brand in Spain, overseeing each step to ensure strong brand positioning and immediate impact: - Established, developed, and optimized PPC campaigns for multiple brands, with an initial budget of £1 million in the first year, growing to £6 million the following year. - Collaborated closely with regional marketing teams and commercial managers to maintain a cohesive brand message and consistent positive ROI. - Created targeted landing pages using Echo to enhance campaign performance. Implemented a robust technical infrastructure for precise tracking and actionable insights. - Configured and optimized accounts with regular analysis and scalable processes. - Worked alongside Google Account Managers to improve performance and uncover growth opportunities. - Developed detailed monthly/quarterly performance reports for key internal stakeholders.

Senior Paid Search Manager at Momondo

Managed an annual advertising budget of £4 million, achieving a 70% increase in revenue within the first three months across markets in Canada, South Africa, Hong Kong, and Nigeria: - Optimized PPC account management for multiple Meta markets with continuously adjusted strategies to maximize revenue and meet monthly KPI targets. - Provided regular performance updates to the strategy team, highlighting revenue gains and key insights. - Collaborated with SEO, Display, and Content teams to launch strategic international projects, tested new Beta features, and proposed initiatives to identify growth opportunities. - Developed and managed app campaigns, including Universal App, significantly expanding brand reach and revenue.

Senior Paid Search Manager at Hostelword Group

Managed an annual advertising budget of £10 million to drive holidaymakers to book stays in our hostels, achieving substantial brand awareness growth across multiple international markets: - Orchestrated SEA strategies in France, Norway, Poland, the Netherlands, Sweden, and Denmark, significantly enhancing visibility in each region. - Created daily, weekly, and monthly reports in Microsoft Excel, delivering actionable insights to stakeholders. - Trained new team members on reporting processes and optimization techniques, fostering consistently improved campaign results. - Developed and launched A/B tests and Beta features, introducing innovative approaches for greater campaign effectiveness.

Paid Search Specialist at Digitas UK | Publicis Group

Gained essential hands-on experience in account management at Digitas UK (a Publicis Groupe subsidiary), where I developed the skills needed to autonomously manage campaigns for prestigious brands such as Eurostar, Disney, Stena Line, and Motorola, under the guidance of an experienced manager. This role provided a solid foundation in my career, allowing me to acquire and apply key skills in account optimization, strategic analysis, and campaign execution within a dynamic, data-driven environment.

Paid Search Executive at Steak Digital | Denstu

Developed in-depth SEA expertise at Steak Digital (now part of the Dentsu Aegis network), where I mastered best practices in paid advertising alongside seasoned professionals. I had the opportunity to manage campaigns for prestigious brands such as NetJets Private Jets, Allianz Assurance, and Equifax, which enabled me to strengthen my strategic and operational skills within the digital marketing landscape.

Paid Search Intern at Starcom MediaVest | Publicis Group

My first experience in paid advertising took place at Starcom, a leading agency within the Publicis Group.

Paid Media Consultant | Freelance at L'Occitane | Erborian

Led the paid media strategy for Meta Ads, Google Ads, and TikTok Ads across the UK and US markets. Oversaw the Erborian brand during a temporary replacement period while the Acquisition Manager was on leave. Defined strategic directions and coordinated with external agencies for campaign execution. Prepared upcoming campaigns, ensuring strategic alignment with seasonal priorities and business objectives. Managed an intern who supported asset brief creation for the creative/design team, ensuring visuals were tailored to each platform and campaign objective. Responsible for optimizing advertising funnels and monitoring KPIs (ROAS, CPA, CTR) to align with business goals.