Available to hire
Hello! I’m a seasoned marketing strategist with 8+ years driving measurable growth for startups and SMEs. I’ve led agency-level work for global brands including Pepsi, Kuda, Nestlé, and Weight Watchers, shaping brand positioning, data-led campaigns, and go-to-market delivery. I thrive on turning insights into coherent, multi-channel strategies that align product, brand, and growth goals.
I blend creative direction with rigorous analytics to build scalable martech, CRM, and content ecosystems. My teams have boosted qualified leads, improved ROIs, and strengthened client retention across B2B and B2C markets, while collaborating closely with events, digital, PR, product marketing, and customer experience teams to fuel sustainable growth.
Experience Level
Expert
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Work Experience
Head of Marketing (Promoted) at Vivid Theory Venture Studio
October 1, 2024 - March 1, 2025Own the marketing strategy and delivery for a portfolio of clients across events, development finance, travel technology, and public sector organizations, adapting scope based on each client's growth stage and business priorities. Key achievements include building CRM and analytics systems, driving event attendance growth, launching digital brand experiences, strengthening brand identities, optimizing campaigns, and improving client retention.
Marketing Manager at Vivid Theory Venture Studio
March 1, 2024 - October 1, 2024Owned digital and product marketing for HeyAuto and BigGeo, driving strategy, execution, and cross-functional collaboration to support growth and engagement. Led integrated campaigns with inbound, outbound, and ABM, deployed AI-enabled marketing automation, refined messaging and lead magnets to improve close rates, launched a newsletter, and optimized lifecycle email programs to boost engagement and revenue.
Content Analyst at Lim Bik
September 1, 2021 - February 1, 2022Led marketing for a B2B SaaS predictive content platform serving government and enterprise clients in the media sector. Developed a go-to-market strategy for a client-facing SaaS launch, secured strategic partnerships, and doubled sales growth in FY22 through data-driven, multi-channel campaigns. Reduced CAC by 65% through targeted vertical segmentation and campaign optimization.
Marketing Manager (Promoted) at Lim Bik
February 1, 2022 - March 1, 2024Led a complete brand refresh and website overhaul, improving user experience and aligning corporate messaging with product evolution. Produced sales and marketing collateral to support enterprise sales, and used data-driven insights to inform predictive models for clients.
Marketing Strategist at Itabox Studios
November 1, 2018 - December 1, 2020Delivered marketing strategy and execution across a multi-sector client portfolio including healthcare, consumer goods, and government. Achievements included 50% growth in website visits, 30% growth in leads, management of government program marketing, and influencer-driven campaigns for digital banking client.
Digital Marketing Assistant at Union Bank PLC
April 1, 2017 - August 1, 2017Supported digital marketing and content initiatives; leveraged A/B testing and analytics to refine digital content strategy, contributing to increased web traffic and engagement.
Sales and Marketing Intern at Union Bank PLC
April 1, 2016 - August 1, 2016Assisted with campaigns and content development; performed data-driven marketing tasks to support sales objectives.
Marketing Manager (Promoted) at Lim Bik Ventures Studio
February 1, 2022 - March 1, 2024Content & Community, Growth & Optimization, Brand & Product Marketing; led GTM strategies for client SaaS launches and enterprise campaigns.
Content Analyst at Lim Bik Ventures Studio
September 1, 2021 - February 1, 2022Led content strategy, editorial planning, and SEO; built content networks and community engagement.
Education
Master of Digital Experience Innovation at University of Waterloo
August 1, 2020 - October 1, 2021Bachelor of Science, Psychology at Covenant University
August 1, 2014 - July 1, 2018Master of Digital Experience Innovation at University of Waterloo
August 1, 2020 - October 1, 2021Bachelor of Science, Psychology at Covenant University
August 1, 2014 - July 1, 2018Qualifications
Meta Certified Media Buying Professional
January 11, 2030 - January 22, 2026Advanced Google Analytics Certificate
January 11, 2030 - January 22, 2026Google Analytics Individual Qualification
January 11, 2030 - January 22, 2026HubSpot Inbound Marketing Certification
January 11, 2030 - January 22, 2026Product Marketing Foundations Certification
January 11, 2030 - January 22, 2026Google Digital Marketing Certification
January 11, 2030 - January 22, 2026Google Ads Certification
January 11, 2030 - January 22, 2026Meta Certified Media Buying Professional
January 11, 2030 - January 22, 2026Advanced Google Analytics Certification
January 11, 2030 - January 22, 2026Google Analytics Individual Qualification
January 11, 2030 - January 22, 2026HubSpot Inbound Marketing Certification
January 11, 2030 - January 22, 2026Product Marketing Foundations Certification
January 11, 2030 - January 22, 2026Google Digital Marketing Certification
January 11, 2030 - January 22, 2026Google Ads Certification
January 11, 2030 - January 22, 2026Industry Experience
Government, Healthcare, Media & Entertainment, Consumer Goods, Travel & Hospitality, Education, Financial Services, Professional Services, Software & Internet, Telecommunications
Experience Level
Expert
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Expert
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Expert
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