Favour Agbanusi
Hello! I’m a seasoned marketing strategist with 8+ years driving measurable growth for startups and SMEs.
About
Hello! I’m a seasoned marketing strategist with 8+ years driving measurable growth for startups and SMEs. I’ve led agency-level work for global brands including Pepsi, Kuda, Nestlé, and Weight Watchers, shaping brand positioning, data-led campaigns, and go-to-market delivery. I thrive on turning insights into coherent, multi-channel strategies that align product, brand, and growth goals.
I blend creative direction with rigorous analytics to build scalable martech, CRM, and content ecosystems. My teams have boosted qualified leads, improved ROIs, and strengthened client retention across B2B and B2C markets, while collaborating closely with events, digital, PR, product marketing, and customer experience teams to fuel sustainable growth.
- 6 years' experience
- Joined January 2026
Industry experience
- Government
- Healthcare
- Media & Entertainment
- Consumer Goods
- Travel & Hospitality
- Education
- Financial Services
- Professional Services
- Software & Internet
- Telecommunications
More experts in Calgary, Canada
Work experience· 9 roles
Own the marketing strategy and delivery for a portfolio of clients across events, development finance, travel technology, and public sector organizations, adapting scope based on each client's growth stage and business priorities. Key achievements include building CRM and analytics systems, driving event attendance growth, launching digital brand experiences, strengthening brand identities, optimizing campaigns, and improving client retention.
Owned digital and product marketing for HeyAuto and BigGeo, driving strategy, execution, and cross-functional collaboration to support growth and engagement. Led integrated campaigns with inbound, outbound, and ABM, deployed AI-enabled marketing automation, refined messaging and lead magnets to improve close rates, launched a newsletter, and optimized lifecycle email programs to boost engagement and revenue.
Content & Community, Growth & Optimization, Brand & Product Marketing; led GTM strategies for client SaaS launches and enterprise campaigns.
Education
Certifications and awards· 14
Hire Favour Agbanusi today
Post a job and invite Favour, or contact them directly. No hidden commission.