Creative strategist and director focused on narrative-driven content, experiential storytelling, and AI-enhanced creative systems. Develops concept-led work that bridges philosophy, visual identity, and execution—leveraging Generative AI and advanced video editing to deliver high-quality, cinematic outputs with precision and depth. Experience spans cinematic content, brand development, and end-to-end creative frameworks across digital and physical formats. Selective about collaborations—best aligned with brands and teams that value depth, originality, and forward-thinking creative direction.

Fay R. Bachir

Creative strategist and director focused on narrative-driven content, experiential storytelling, and AI-enhanced creative systems. Develops concept-led work that bridges philosophy, visual identity, and execution—leveraging Generative AI and advanced video editing to deliver high-quality, cinematic outputs with precision and depth. Experience spans cinematic content, brand development, and end-to-end creative frameworks across digital and physical formats. Selective about collaborations—best aligned with brands and teams that value depth, originality, and forward-thinking creative direction.

Available to hire

Creative strategist and director focused on narrative-driven content, experiential storytelling, and AI-enhanced creative systems.

Develops concept-led work that bridges philosophy, visual identity, and execution—leveraging Generative AI and advanced video editing to deliver high-quality, cinematic outputs with precision and depth.

Experience spans cinematic content, brand development, and end-to-end creative frameworks across digital and physical formats.

Selective about collaborations—best aligned with brands and teams that value depth, originality, and forward-thinking creative direction.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Country Marketing Manager at Zyada Information Technology (SaaS for F&B Industry)
December 1, 2022 - November 1, 2025
Promoted from Growth & Success Manager to Country Marketing Manager after demonstrating strong client communication and revenue generation abilities.
Growth & Success Manager at Zyada Information Technology (SaaS for F&B Industry)
December 1, 2022 - December 1, 2024
Led growth and success initiatives for F&B SaaS, focusing on client communication and revenue generation; developed quarterly growth strategies, client onboarding, and cross-selling initiatives.
Managing Partner / Country Marketing Manager at Zyada Information Technology (SaaS for F&B Industry)
January 1, 2025 - November 1, 2025
Promoted to oversee country-level marketing strategy and partner relations after delivering strong client communication and revenue growth.
Growth & Success Manager at PHAY.BACH
August 1, 2024 - Present
Growth & Success Manager for brand initiatives and marketing operations; currently leading portfolio development and client engagement.
DJ & Music Curator at Freelance / Industry engagements (F&B, Restaurants & Cafés)
August 1, 2024 - Present
Creative industry engagement as DJ and music curator, developing cultural programming, live performances, and industry events.

Education

Bachelor of Arts — Business at American University of Kuwait
January 1, 2008 - January 1, 2012
Bachelor of Arts - Business at American University of Kuwait
January 1, 2008 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education
    paper Creative Direction & Proposal — Immersive Flow Arts Experience for Hospitality Brands

    A strategically developed proposal designed to position flow arts as a premium experiential offering for high-end hospitality and lifestyle venues.

    This project was created as a speculative client pitch, targeting venues including SVN, Villa Shams, Marina Hotel, and Nara. The objective was to translate a niche performance art into a commercially viable, visually compelling experience aligned with luxury brand environments.

    The presentation focused on bridging artistic expression with business value—demonstrating how immersive flow performances can enhance atmosphere, elevate brand identity, and create memorable guest experiences.

    The proposal included:

    Concept development tailored to each venue’s aesthetic and audience
    Visual storytelling and mood direction
    Experience design and performance integration strategy
    Brand alignment and positioning of flow arts within luxury spaces


    Role in details:

    Creative Strategist, Experience Designer & Presentation Developer

    Identified target venues and analyzed their brand positioning and audience
    Conceptualized tailored performance experiences for each location
    Designed the full proposal structure, narrative, and visual direction
    Translated artistic vision into a commercially viable offering
    Developed a clear bridge between creative performance and business value

    paper The Flow of Becoming™ — Cinematic Philosophical Video Series

    A narrative-driven video series exploring identity, transformation, and embodied self-expression through cinematic storytelling.

    This project blends philosophical depth with visual artistry—translating abstract inner experiences into emotionally resonant content. Each piece is designed to move beyond surface-level aesthetics and create a sense of connection, reflection, and meaning.

    From concept development to final execution, the series reflects a strong focus on storytelling structure, visual direction, and pacing—crafted to engage modern audiences seeking substance, not just stimulation.

    This work sits at the intersection of:

    cinematic content creation
    narrative strategy
    philosophical storytelling
    and digital media production


    Role in details:

    Creative Director, Narrative Strategist & Video Editor

    Developed the core concept and philosophical framework of the series
    Directed the visual identity and storytelling approach
    Scripted and structured narrative arcs for each video
    Executed full video production and high-level editing
    Designed pacing, sound, and visual flow to enhance emotional impact

    paper End-to-End Creative Strategy & Curriculum Design — ‘Dalal & Al Nuwwair Path’ Theatre Project

    A full-spectrum creative and educational project developed in collaboration with Blank Camp under UNMUTE, designed to introduce young participants (ages 8–14) to real-world marketing, branding, and storytelling through hands-on creation.

    The program centered around a localized Kuwaiti theatre production, “Dalal & Al Nuwwair Path”—a culturally adapted interpretation inspired by The Wizard of Oz, integrating national symbolism such as the Nuwwair flower as a guiding motif.

    The curriculum was designed to merge creative education with practical execution, guiding participants through the full lifecycle of building and promoting a theatrical experience—from concept to audience engagement.

    The project combined:

    marketing psychology and audience awareness
    brand identity development and visual storytelling
    content creation for digital platforms (including viral-style Instagram videos)
    experiential design elements to enhance audience interaction

    Participants were actively involved in creating:

    the show’s logo and visual identity (inspired by the Nuwwair flower as a symbolic compass)
    promotional materials including posters and tickets
    interactive audience experiences such as map-based seating and collectible “passport” concepts

    The final outcome extended beyond a performance—it became a fully realized brand experience shaped collaboratively between creative direction and youth expression.


    Role in details:

    Creative Director, Curriculum Designer & Brand Strategist

    • Designed and structured a complete marketing curriculum tailored for ages 8–14
    • Introduced foundational concepts in marketing psychology, branding, and audience engagement
    • Led the development of the project’s visual identity, including logo and thematic direction
    • Guided participants in creating real-world marketing assets (posters, tickets, social media content)
    • Conceptualized interactive audience experiences to enhance engagement with the performance
    • Directed the narrative and visual flow of the final presentation to stakeholders
    • Crafted a storytelling-driven presentation journey mirroring the emotional arc of the production