Hi, I'm Fazra Faleeldeen, a SEO-focused content writer based in Kandy, Sri Lanka. I create SEO-ready blog posts, landing pages, and service content for NZ-based eCommerce and service brands, translating keyword strategies and user intent into engaging, conversion-friendly copy. I bring 4+ years of experience across New Zealand, Australia, and Sri Lanka, delivering consistent organic growth and topical authority. I collaborate with SEO and marketing teams to align content with keyword strategies, brand voice, and performance metrics. I also leverage AI-assisted research and drafting tools to speed up turnaround times, and I develop geo-targeted content strategies for local businesses in New Zealand and Australia, while supporting outreach and link-building initiatives.

Fazra Faleeldeen

Hi, I'm Fazra Faleeldeen, a SEO-focused content writer based in Kandy, Sri Lanka. I create SEO-ready blog posts, landing pages, and service content for NZ-based eCommerce and service brands, translating keyword strategies and user intent into engaging, conversion-friendly copy. I bring 4+ years of experience across New Zealand, Australia, and Sri Lanka, delivering consistent organic growth and topical authority. I collaborate with SEO and marketing teams to align content with keyword strategies, brand voice, and performance metrics. I also leverage AI-assisted research and drafting tools to speed up turnaround times, and I develop geo-targeted content strategies for local businesses in New Zealand and Australia, while supporting outreach and link-building initiatives.

Available to hire

Hi, I’m Fazra Faleeldeen, a SEO-focused content writer based in Kandy, Sri Lanka. I create SEO-ready blog posts, landing pages, and service content for NZ-based eCommerce and service brands, translating keyword strategies and user intent into engaging, conversion-friendly copy. I bring 4+ years of experience across New Zealand, Australia, and Sri Lanka, delivering consistent organic growth and topical authority.

I collaborate with SEO and marketing teams to align content with keyword strategies, brand voice, and performance metrics. I also leverage AI-assisted research and drafting tools to speed up turnaround times, and I develop geo-targeted content strategies for local businesses in New Zealand and Australia, while supporting outreach and link-building initiatives.

See more

Language

English
Fluent
Tamil
Fluent
Sinhala, Sinhalese
Advanced

Work Experience

SEO Content Writer at The Permalinks
June 1, 2025 - September 16, 2025
Lead SEO-driven content strategies for NZ-based eCommerce and service sites. Produced optimized blog articles, landing pages, and service pages aligned with keyword strategies, user intent, and SERP trends. Collaborated with SEO teams to drive organic growth, created geo-targeted content for NZ and AU markets, supported outreach and link-building efforts, and leveraged GA and GSC data to guide optimization decisions. Used AI-assisted tools (e.g., ChatGPT) to speed research, ideation, and drafting, while ensuring brand voice and technical SEO requirements were met.
English Copywriter at Seven Media Group
June 1, 2022 - September 16, 2025
Delivered SEO-optimized blog posts on the latest tools, apps, and tech reviews. Created content around trending software and technology topics to attract search traffic. Simplified technical terms into easy-to-read content for non-tech readers.
Technical Content Writer at Techylo Solutions
March 1, 2021 - September 16, 2025
Wrote IT and tech content across various topics, translating complex technical concepts into accessible content. Supported content and SEO initiatives through research and structured writing.
SEO Content Writer at The Permalinks
June 1, 2025 - September 16, 2025
Created SEO-optimized content for blogs, landing pages (LPOs), and service pages tailored to NZ-based eCommerce and service clients. Developed content based on keyword strategies, user intent, and SERP trends in collaboration with SEO teams. Produced high-quality, well-researched content across niches including corporate, lifestyle, healthcare, and finance. Contributed to content clustering and topical authority, improving organic reach and engagement metrics. Used AI-assisted tools (e.g., ChatGPT) to support content research, ideation, and initial drafting, improving turnaround time and workflow efficiency. Ensured all content met brand tone, technical SEO requirements, and publication deadlines. Created geo-targeted content strategies for local businesses in New Zealand and Australia. Supported link-building initiatives through outreach and guest-post articles. Collaborated with SEO teams using GA and GSC data to guide optimization decisions
Copywriter at Seven Media Group
June 1, 2022 - September 16, 2025
Delivered SEO-optimized blog posts on the latest tools, apps, and review articles on tech products. Created content around trending software and technology topics to attract search traffic. Simplified technical terms into easy-to-read content for non-tech readers.
Technical Content Writer at Techly Solutions
March 1, 2021 - September 16, 2025
Delivered SEO-optimized blog posts on the latest tools, apps, and review articles on tech products. Created content around trending software and technology topics to attract search traffic. Simplified technical terms into easy-to-read content for non-tech readers.
SEO Content Writer at The Permalinks – Digital Marketing Agency
June 1, 2025 - September 16, 2025
Created SEO-optimized content for blogs, landing pages, and service pages tailored to NZ-based eCommerce and service clients. Aligned with keyword strategies, user intent, and SERP trends; contributed to content clustering and topical authority; used AI tools (ChatGPT) to support research and drafting; ensured brand tone, technical SEO, and deadlines; supported link-building and geo-targeted content for NZ/Australia; collaborated with SEO teams using GA and GSC data.
English Copywriter at Seven Media Group – Digital Marketing Agency
June 1, 2022 - September 16, 2025
Delivered SEO-supported blog articles and social content; wrote clear, accessible copy across tech and consumer topics; maintained brand voice and readability for non-technical audiences.
Technical Content Writer at Techlya Solutions – IT & Content Services
March 1, 2021 - September 16, 2025
Produced technical content and IT-related articles; translated complex topics into easy-to-understand content for diverse readers.
SEO Content Writer at The Permalinks – Digital Marketing Agency
June 1, 2025 - September 16, 2025
SEO-focused content creation for blogs, landing pages, and service pages; built keyword strategies, user intent, and SERP trend-based content; collaborated with SEO teams; supported content clustering and topical authority; used AI tools to speed research and drafting; ensured brand voice, technical SEO, and publication deadlines; developed geo-targeted content for NZ & AU; assisted outreach and link-building; analyzed GA & GSC data to guide optimization.
Copywriter at Seven Media Group – Digital Marketing Agency
June 1, 2022 - September 16, 2025
Delivered SEO-optimized blog content and brand-aligned content for Sri Lankan and international brands; adapted writing to brand voice; proofread and ensured consistent messaging; supported social media campaigns and blogs.
Technical Content Writer at Techlo Solutions – IT & Content Services
March 1, 2021 - September 16, 2025
Wrote technical content and blog articles on IT products; simplified technical terms for non-technical readers; covered tools and platforms; collaborated with marketing teams.

Education

BSc in Information Technology & Management at University of Moratuwa, Sri Lanka
January 11, 2030 - September 16, 2025
BSc in Information Technology & Management at University of Moratuwa
January 11, 2030 - September 16, 2025
BSc in Information Technology & Management at University of Moratuwa, Sri Lanka
January 11, 2030 - September 16, 2025
G.C.E A/L at National School (Central College), Colombo, Sri Lanka
January 11, 2030 - January 1, 2013
Fundamentals of Digital Marketing at Google Digital Garage
January 11, 2030 - September 16, 2025
Inbound Certification at HubSpot Academy
January 11, 2030 - September 16, 2025
BSc in Information Technology & Management at University of Moratuwa, Sri Lanka
January 11, 2030 - September 16, 2025
G.C.E A/L at K Madina National School (Central College)
January 11, 2030 - September 16, 2025

Qualifications

Fundamentals of Digital Marketing
January 11, 2030 - September 16, 2025
Inbound Certification (HubSpot Academy)
January 11, 2030 - September 16, 2025
Fundamentals of Digital Marketing
January 11, 2030 - September 16, 2025
Inbound Certification – HubSpot Academy
January 11, 2030 - September 16, 2025
Fundamentals of Digital Marketing
January 11, 2030 - September 16, 2025
Inbound Certification (HubSpot Academy)
January 11, 2030 - September 16, 2025
Fundamentals of Digital Marketing - Google Digital Garage
January 11, 2030 - September 16, 2025
Inbound Certification - HubSpot Academy
January 11, 2030 - September 16, 2025
HubSpot Academy Related Certification
January 11, 2030 - September 16, 2025

Industry Experience

Software & Internet, Retail, Professional Services, Healthcare, Media & Entertainment, Financial Services, Education