Hi, I’m Federico Ferrando. I’m a marketing and events professional with hands-on MotoGP experience, including managing fan-sponsored programs and on-site event operations. I love turning ideas into memorable guest experiences and data-driven improvements. I’m passionate about content creation, copywriting, and project management, and I enjoy optimizing processes to deliver top-notch results across international events.

Federico Ferrando

Hi, I’m Federico Ferrando. I’m a marketing and events professional with hands-on MotoGP experience, including managing fan-sponsored programs and on-site event operations. I love turning ideas into memorable guest experiences and data-driven improvements. I’m passionate about content creation, copywriting, and project management, and I enjoy optimizing processes to deliver top-notch results across international events.

Available to hire

Hi, I’m Federico Ferrando. I’m a marketing and events professional with hands-on MotoGP experience, including managing fan-sponsored programs and on-site event operations. I love turning ideas into memorable guest experiences and data-driven improvements.

I’m passionate about content creation, copywriting, and project management, and I enjoy optimizing processes to deliver top-notch results across international events.

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Language

Italian
Fluent
English
Advanced

Work Experience

General Manager at We Play Media (MotoGP Guru)
January 1, 2024 - January 1, 2025
Manage the fan-sponsored MotoGP program for official race weekends/days; oversee marketing content creation, copywriting, hospitality and guest management, order management, logistics, product development, and regular reporting to continuously improve the product and processes.
On-site Coordinator at MotoGP Promoters
January 1, 2023 - December 31, 2023
Promoters Hiring and management in the Fan-zone during grand prix events; guest management inside MotoGP paddock and Team Gresini hospitality; created contents for the Marketing department based in Phoenix (USA).
Sales Department Intern at Velier
April 1, 2023 - August 31, 2023
Customer management; study of commercial data and different area managers; control of contracts offered to customers; management of Amazon channel; coordination with marketing on projects.
Stage Business Analyst at Tossini S.p.A.
October 1, 2022 - April 30, 2023
Weighting supplier and logistic flows; Masterlist creation of company items; competitor analysis.
Curricular Internship at Leonardo S.p.A.
January 1, 2021 - April 1, 2021
Workload analysis - Comparison of real workloads and work capacity of different business areas.
Basketball Referee at Federazione Italiana Pallacanestro (Comitato Ligure)
April 1, 2018 - October 1, 2021
Officiated basketball games within the Liguria committee, ensuring fair play and adherence to regulations.

Education

Digital Marketing Master at Learnn and Wearemarketers
March 1, 2024 - January 30, 2026
Master's Degree in Management at Università degli studi di Genova
October 1, 2020 - October 1, 2022
Bachelor's Degree in Business Administration at Università degli studi di Genova
December 1, 2017 - February 1, 2021
Liceo Scientifico at Liceo Scientifico Blaise Pascal – Ovada (AL)
September 1, 2011 - August 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Other