Hi, I’m Federico Ferrando. I’m a marketing and events professional with hands-on MotoGP experience, including managing fan-sponsored programs and on-site event operations. I love turning ideas into memorable guest experiences and data-driven improvements. I’m passionate about content creation, copywriting, and project management, and I enjoy optimizing processes to deliver top-notch results across international events.

Federico Ferrando

Hi, I’m Federico Ferrando. I’m a marketing and events professional with hands-on MotoGP experience, including managing fan-sponsored programs and on-site event operations. I love turning ideas into memorable guest experiences and data-driven improvements. I’m passionate about content creation, copywriting, and project management, and I enjoy optimizing processes to deliver top-notch results across international events.

Available to hire

Hi, I’m Federico Ferrando. I’m a marketing and events professional with hands-on MotoGP experience, including managing fan-sponsored programs and on-site event operations. I love turning ideas into memorable guest experiences and data-driven improvements.

I’m passionate about content creation, copywriting, and project management, and I enjoy optimizing processes to deliver top-notch results across international events.

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Language

Italian
Fluent
English
Advanced

Work Experience

General Manager at We Play Media (MotoGP Guru)
January 1, 2024 - January 1, 2025
Manage the fan-sponsored MotoGP program for official race weekends/days; oversee marketing content creation, copywriting, hospitality and guest management, order management, logistics, product development, and regular reporting to continuously improve the product and processes.
Sales Department Intern at Velier
April 1, 2023 - August 31, 2023
Customer management; study of commercial data and different area managers; control of contracts offered to customers; management of Amazon channel; coordination with marketing on projects.
On-site Coordinator at MotoGP Promoters
January 1, 2023 - December 31, 2023
Promoters Hiring and management in the Fan-zone during grand prix events; guest management inside MotoGP paddock and Team Gresini hospitality; created contents for the Marketing department based in Phoenix (USA).
Stage Business Analyst at Tossini S.p.A.
October 1, 2022 - April 30, 2023
Weighting supplier and logistic flows; Masterlist creation of company items; competitor analysis.
Curricular Internship at Leonardo S.p.A.
January 1, 2021 - April 1, 2021
Workload analysis - Comparison of real workloads and work capacity of different business areas.
Basketball Referee at Federazione Italiana Pallacanestro (Comitato Ligure)
April 1, 2018 - October 1, 2021
Officiated basketball games within the Liguria committee, ensuring fair play and adherence to regulations.

Education

Digital Marketing Master at Learnn and Wearemarketers
March 1, 2024 - January 30, 2026
Master's Degree in Management at Università degli studi di Genova
October 1, 2020 - October 1, 2022
Bachelor's Degree in Business Administration at Università degli studi di Genova
December 1, 2017 - February 1, 2021
Liceo Scientifico at Liceo Scientifico Blaise Pascal – Ovada (AL)
September 1, 2011 - August 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Other