Hi, I’m Federica Rizzo, a marketing professional with a Master’s degree in Marketing Management and international experience. I currently oversee marketing activities for the Italian market in the renewable energy sector, driving strategy and execution, managing campaigns, and coordinating with cross-border teams to reach revenue goals. I’m passionate about data-driven decisions, lead generation, and building strong brands across digital and offline channels. In previous roles I supported diverse clients across FMCG, Banking, Utilities, Public Service and Travel, leading digital analysis, customer experience initiatives, and content strategy to improve performance and collaboration with stakeholders. I enjoy turning insights into measurable actions and working with partners to deliver impactful marketing programs.

FEDERICA LUISA RIZZO

Hi, I’m Federica Rizzo, a marketing professional with a Master’s degree in Marketing Management and international experience. I currently oversee marketing activities for the Italian market in the renewable energy sector, driving strategy and execution, managing campaigns, and coordinating with cross-border teams to reach revenue goals. I’m passionate about data-driven decisions, lead generation, and building strong brands across digital and offline channels. In previous roles I supported diverse clients across FMCG, Banking, Utilities, Public Service and Travel, leading digital analysis, customer experience initiatives, and content strategy to improve performance and collaboration with stakeholders. I enjoy turning insights into measurable actions and working with partners to deliver impactful marketing programs.

Available to hire

Hi, I’m Federica Rizzo, a marketing professional with a Master’s degree in Marketing Management and international experience. I currently oversee marketing activities for the Italian market in the renewable energy sector, driving strategy and execution, managing campaigns, and coordinating with cross-border teams to reach revenue goals. I’m passionate about data-driven decisions, lead generation, and building strong brands across digital and offline channels.

In previous roles I supported diverse clients across FMCG, Banking, Utilities, Public Service and Travel, leading digital analysis, customer experience initiatives, and content strategy to improve performance and collaboration with stakeholders. I enjoy turning insights into measurable actions and working with partners to deliver impactful marketing programs.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Advanced
French
Intermediate

Work Experience

Marketing Manager (B2B) – Renewable Energy at Greenvolt Next Italia
November 1, 2023 - November 26, 2025
Oversee marketing activities for the Italian market, defining and implementing marketing plans and budgets; develop digital campaigns aligned with revenue objectives; analyze KPIs and report findings. Responsible for lead generation, nurturing, and pipeline management; identified and developed new business opportunities. Led the company rebranding, managed corporate communications, PR activities, events, webinars, and the creation of sales and marketing materials. Managed digital/content efforts (website optimization, social media planning, SEO-driven content), and coordinated with partners, associations, suppliers, agencies, and media outlets; organized photo/video productions and ensured brand guideline compliance.
Digital Marketing Analyst at Accenture Song
October 1, 2023 - October 1, 2023
Supported international clients across multiple industries (including FMCG, Banking, Utilities, Public Service, Travel). Drove digital analysis and insights, defined growth strategies for digital capability development, and supported transformation efforts. Designed automated workflows to streamline content production, developed Social Intelligence Services, and managed web/content strategies including insourcing decisions. Led projects with cross-functional teams and established KPIs and reporting frameworks to measure outcomes.
Marketing Trainee at Marriott International
August 1, 2019 - August 1, 2019
Supported the marketing team in online and offline initiatives to boost brand visibility and customer engagement in the hospitality and luxury travel sector. Managed social media channels and website updates; planned editorial content; produced promotional materials and supported photo/video shoots. Assisted in events organization and client meetings, conducted market and competitive research, and supported customer engagement activities to enhance the overall customer experience.

Education

Master of Science in Marketing Management at Bocconi University
September 1, 2017 - October 1, 2019
Erasmus Program at BI Norwegian Business School
August 1, 2018 - December 1, 2018
Bachelor’s in Business Administration at Bocconi University
September 1, 2014 - October 1, 2017
Erasmus Program at ESSEC Business School
February 1, 2017 - June 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Professional Services, Media & Entertainment, Software & Internet