I transform complexity into intuitive experiences and align design with business, leading global teams and shaping product strategy across telecom and enterprise software. I create narratives that connect user needs with measurable business outcomes. I specialize in UX/UI, design systems, accessibility, and storytelling, and I leverage generative AI and conversational design to build compelling product experiences.…

Federico Herrendorf

I transform complexity into intuitive experiences and align design with business, leading global teams and shaping product strategy across telecom and enterprise software. I create narratives that connect user needs with measurable business outcomes. I specialize in UX/UI, design systems, accessibility, and storytelling, and I leverage generative AI and conversational design to build compelling product experiences.…

Available to hire
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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Advanced

Work Experience

Design Tech Manager at Globant
January 1, 2017 - January 1, 2025
Design team leader responsible for strategic vision and execution of high-impact projects, shaping the product lifecycle, mentoring UX/UI designers, and driving digital transformation in telecom. Led the creation of multi-brand design systems with tokens and WCAG 2.0 accessibility, managed key accounts (EY, YPF, Autodesk, Grupo Santander), and fostered a storytelling-driven culture to empower product narratives.
Owner & Art Director at El Magma
January 1, 2008 - January 1, 2017
Launched internal communications and design agency; led teams across design, animation, layout, programming, and social media. Executed digital communications campaigns for Danone Argentina and drove internal communications projects for Quilmes and BGH, strengthening brand identity and employee engagement.
UI Designer at El Pixel
January 1, 2004 - January 1, 2008
Coordinated design, animation, layout, and development for web platforms and graphic materials, guiding the work of the design team across multiple projects.

Education

Graphic Design at Buenos Aires University
January 1, 1995 - January 1, 2000

Qualifications

WCAG 2.2 - AA
January 1, 2021 - April 15, 2026

Industry Experience

Software & Internet, Professional Services, Telecommunications, Media & Entertainment

Skills

Experience Level