I am a Senior Marketing Strategist & Operations Professional with a bachelor's degree in marketing and extensive experience in data-driven campaign management. I have a proven track record of increasing lead generation by 55% and engagement by 35% through expert-level execution of Google Ads, SEM, and inbound strategies. I am bilingual (English/Spanish) with a unique background that combines digital marketing expertise with operational leadership and logistics management, driving ROI and organizational growth through analytical precision and creative strategy. I thrive in fast-paced environments, collaborating with cross-functional teams to deliver measurable results and innovative campaigns that elevate brand authority and revenue.

Carlos Federico Morones

I am a Senior Marketing Strategist & Operations Professional with a bachelor's degree in marketing and extensive experience in data-driven campaign management. I have a proven track record of increasing lead generation by 55% and engagement by 35% through expert-level execution of Google Ads, SEM, and inbound strategies. I am bilingual (English/Spanish) with a unique background that combines digital marketing expertise with operational leadership and logistics management, driving ROI and organizational growth through analytical precision and creative strategy. I thrive in fast-paced environments, collaborating with cross-functional teams to deliver measurable results and innovative campaigns that elevate brand authority and revenue.

Available to hire

I am a Senior Marketing Strategist & Operations Professional with a bachelor’s degree in marketing and extensive experience in data-driven campaign management. I have a proven track record of increasing lead generation by 55% and engagement by 35% through expert-level execution of Google Ads, SEM, and inbound strategies. I am bilingual (English/Spanish) with a unique background that combines digital marketing expertise with operational leadership and logistics management, driving ROI and organizational growth through analytical precision and creative strategy.

I thrive in fast-paced environments, collaborating with cross-functional teams to deliver measurable results and innovative campaigns that elevate brand authority and revenue.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Packaging Manager at Wild Heaven Beers
October 1, 2024 - Present
Operational leadership: Direct beer packaging operations (canning, kegging, carbonation) ensuring strict adherence to quality control and safety standards. Cross-functional collaboration: Partner with brewing, cellar, and distribution teams to align production schedules with market demand and deadlines. Training & Development: Lead and mentor staff on Standard Operating Procedures (SOPs) and equipment maintenance to minimize downtime. Logistics Management: Oversaw daily warehouse coordination and forklift operations to guarantee 100% shipment accuracy.
Assistant Production at Wild Heaven Beers
June 1, 2022 - October 1, 2024
Supported brewing operations and inventory management, contributing to a high-efficiency production environment.
Remote Digital Strategist & Content Creator at Independent Marketing Contractor
January 1, 2020 - June 1, 2022
PPC & Budget Management: Engineered and optimized Google Ads campaigns with budgets up to $1,000/month, maximizing efficiency and client ROI. Brand Growth: Developed end-to-end digital strategies, including website design and content calendars, to elevate brand visibility for multiple clients. SEO Performance: Implemented advanced technical SEO techniques to drive organic traffic and improve search engine rankings.
Google Ads Department Manager at KP Digital
October 1, 2017 - January 31, 2020
Strategic Leadership: Managed a specialized team in the creation and execution of high-performing PPC campaigns across sectors like Logistics, Education, and Construction. Data Analysis: Analyzed complex performance metrics to pivot strategies in real-time, significantly improving client satisfaction and retention.
Content Creator & SEO Strategist at IMR Software
January 1, 2016 - July 31, 2017
Executed social media and SEO strategies for B2B platforms (LinkedIn), increasing web traffic and lead quality.
Independent Marketing Contractor (Remote Digital Strategist & Content Creator) at Self-Employed
December 31, 2019 - May 31, 2022
Engineered and optimized Google Ads campaigns with budgets up to $1,000/month. Developed end-to-end digital strategies including website design and content calendars to boost brand visibility. Implemented advanced technical SEO to drive organic traffic and improve search rankings.
Marketing & Operations Manager at HyImageTech
March 1, 2026 - Present
• Business Management: Directing daily operations and overall business strategy as the primary lead. • Omnichannel Marketing: Developing 360° digital and traditional strategies to increase brand authority and service sales. • Market Positioning: Managing the full lifecycle of lead generation and customer acquisition.

Education

Bachelor of Marketing at University of Guadalajara, Mexico
January 11, 2030 - January 5, 2026
Bachelor of Marketing at University of Guadalajara, Mexico
January 11, 2030 - January 19, 2026
Bachelor of Marketing at University of Guadalajara, Mexico
January 11, 2030 - March 31, 2026

Qualifications

Google Ads Certification
January 11, 2030 - January 5, 2026
HubSpot Academy Certifications: Inbound Marketing
January 11, 2030 - January 5, 2026
HubSpot Academy Certifications: Content Marketing
January 11, 2030 - January 5, 2026
HubSpot Academy Certifications: Email Marketing
January 11, 2030 - January 5, 2026
Google Ads Certification
January 11, 2030 - January 19, 2026
HubSpot Academy Certifications: Inbound Marketing
January 11, 2030 - January 19, 2026
HubSpot Academy Certifications: Content Marketing
January 11, 2030 - January 19, 2026
HubSpot Academy Certifications: Email Marketing
January 11, 2030 - January 19, 2026
Google Ads Certification – Specialized in Search, Display, Video, Shopping, and AI-Powered Performance
January 11, 2030 - March 31, 2026
GA4 Certified
January 11, 2030 - March 31, 2026
HubSpot Academy Certification: Inbound Marketing
January 11, 2030 - March 31, 2026
HubSpot Academy Certification: Content Marketing
January 11, 2030 - March 31, 2026
HubSpot Academy Certification: Email Marketing
January 11, 2030 - March 31, 2026

Industry Experience

Manufacturing, Transportation & Logistics, Education, Professional Services, Media & Entertainment, Travel & Hospitality, Software & Internet
    paper Carlos Federico Morones| Senior Digital Strategist | Google Ads Specialist.

    Helping brands dominate the digital space through 10 years of strategic marketing and data-driven advertising. Specialist in Google Ads, expert in growth, and passionate about building long-term business success. Let’s turn your vision into revenue.