I am a Senior Marketing Strategist & Operations Professional with a bachelor's degree in marketing and extensive experience in data-driven campaign management. I have a proven track record of increasing lead generation by 55% and engagement by 35% through expert-level execution of Google Ads, SEM, and inbound strategies. I am bilingual (English/Spanish) with a unique background that combines digital marketing expertise with operational leadership and logistics management, driving ROI and organizational growth through analytical precision and creative strategy. I thrive in fast-paced environments, collaborating with cross-functional teams to deliver measurable results and innovative campaigns that elevate brand authority and revenue.

Carlos Federico Morones

I am a Senior Marketing Strategist & Operations Professional with a bachelor's degree in marketing and extensive experience in data-driven campaign management. I have a proven track record of increasing lead generation by 55% and engagement by 35% through expert-level execution of Google Ads, SEM, and inbound strategies. I am bilingual (English/Spanish) with a unique background that combines digital marketing expertise with operational leadership and logistics management, driving ROI and organizational growth through analytical precision and creative strategy. I thrive in fast-paced environments, collaborating with cross-functional teams to deliver measurable results and innovative campaigns that elevate brand authority and revenue.

Available to hire

I am a Senior Marketing Strategist & Operations Professional with a bachelor’s degree in marketing and extensive experience in data-driven campaign management. I have a proven track record of increasing lead generation by 55% and engagement by 35% through expert-level execution of Google Ads, SEM, and inbound strategies. I am bilingual (English/Spanish) with a unique background that combines digital marketing expertise with operational leadership and logistics management, driving ROI and organizational growth through analytical precision and creative strategy.

I thrive in fast-paced environments, collaborating with cross-functional teams to deliver measurable results and innovative campaigns that elevate brand authority and revenue.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Marketing & Operations Manager at HyImageTech
March 1, 2026 - Present
• Business Management: Directing daily operations and overall business strategy as the primary lead. • Omnichannel Marketing: Developing 360° digital and traditional strategies to increase brand authority and service sales. • Market Positioning: Managing the full lifecycle of lead generation and customer acquisition.
Packaging Manager at Wild Heaven Beers
October 1, 2024 - Present
Operational leadership: Direct beer packaging operations (canning, kegging, carbonation) ensuring strict adherence to quality control and safety standards. Cross-functional collaboration: Partner with brewing, cellar, and distribution teams to align production schedules with market demand and deadlines. Training & Development: Lead and mentor staff on Standard Operating Procedures (SOPs) and equipment maintenance to minimize downtime. Logistics Management: Oversaw daily warehouse coordination and forklift operations to guarantee 100% shipment accuracy.
Assistant Production at Wild Heaven Beers
June 1, 2022 - October 1, 2024
Supported brewing operations and inventory management, contributing to a high-efficiency production environment.
Remote Digital Strategist & Content Creator at Independent Marketing Contractor
January 1, 2020 - June 1, 2022
PPC & Budget Management: Engineered and optimized Google Ads campaigns with budgets up to $1,000/month, maximizing efficiency and client ROI. Brand Growth: Developed end-to-end digital strategies, including website design and content calendars, to elevate brand visibility for multiple clients. SEO Performance: Implemented advanced technical SEO techniques to drive organic traffic and improve search engine rankings.
Independent Marketing Contractor (Remote Digital Strategist & Content Creator) at Self-Employed
December 31, 2019 - May 31, 2022
Engineered and optimized Google Ads campaigns with budgets up to $1,000/month. Developed end-to-end digital strategies including website design and content calendars to boost brand visibility. Implemented advanced technical SEO to drive organic traffic and improve search rankings.
Google Ads Department Manager at KP Digital
October 1, 2017 - January 31, 2020
Strategic Leadership: Managed a specialized team in the creation and execution of high-performing PPC campaigns across sectors like Logistics, Education, and Construction. Data Analysis: Analyzed complex performance metrics to pivot strategies in real-time, significantly improving client satisfaction and retention.
Content Creator & SEO Strategist at IMR Software
January 1, 2016 - July 31, 2017
Executed social media and SEO strategies for B2B platforms (LinkedIn), increasing web traffic and lead quality.

Education

Bachelor of Marketing at University of Guadalajara, Mexico
January 11, 2030 - January 5, 2026
Bachelor of Marketing at University of Guadalajara, Mexico
January 11, 2030 - January 19, 2026
Bachelor of Marketing at University of Guadalajara, Mexico
January 11, 2030 - March 31, 2026

Qualifications

Google Ads Certification
January 11, 2030 - January 5, 2026
HubSpot Academy Certifications: Inbound Marketing
January 11, 2030 - January 5, 2026
HubSpot Academy Certifications: Content Marketing
January 11, 2030 - January 5, 2026
HubSpot Academy Certifications: Email Marketing
January 11, 2030 - January 5, 2026
Google Ads Certification
January 11, 2030 - January 19, 2026
HubSpot Academy Certifications: Inbound Marketing
January 11, 2030 - January 19, 2026
HubSpot Academy Certifications: Content Marketing
January 11, 2030 - January 19, 2026
HubSpot Academy Certifications: Email Marketing
January 11, 2030 - January 19, 2026
Google Ads Certification – Specialized in Search, Display, Video, Shopping, and AI-Powered Performance
January 11, 2030 - March 31, 2026
GA4 Certified
January 11, 2030 - March 31, 2026
HubSpot Academy Certification: Inbound Marketing
January 11, 2030 - March 31, 2026
HubSpot Academy Certification: Content Marketing
January 11, 2030 - March 31, 2026
HubSpot Academy Certification: Email Marketing
January 11, 2030 - March 31, 2026

Industry Experience

Manufacturing, Transportation & Logistics, Education, Professional Services, Media & Entertainment, Travel & Hospitality, Software & Internet
    Carlos Federico Morones| Senior Digital Strategist | Google Ads Specialist.

    Helping brands dominate the digital space through 10 years of strategic marketing and data-driven advertising. Specialist in Google Ads, expert in growth, and passionate about building long-term business success. Let’s turn your vision into revenue.