Carlos Federico Morones

Available to hire

I am a Senior Marketing Strategist & Operations Professional with a bachelor's degree in marketing and extensive experience in data-driven campaign management.

About

I am a Senior Marketing Strategist & Operations Professional with a bachelor’s degree in marketing and extensive experience in data-driven campaign management. I have a proven track record of increasing lead generation by 55% and engagement by 35% through expert-level execution of Google Ads, SEM, and inbound strategies. I am bilingual (English/Spanish) with a unique background that combines digital marketing expertise with operational leadership and logistics management, driving ROI and organizational growth through analytical precision and creative strategy.

I thrive in fast-paced environments, collaborating with cross-functional teams to deliver measurable results and innovative campaigns that elevate brand authority and revenue.

  • Joined January 2026

Industry experience

  • Manufacturing
  • Transportation & Logistics
  • Education
  • Professional Services
  • Media & Entertainment
  • Travel & Hospitality
  • Software & Internet

Projects · 1

Work experience· 7 roles

Marketing & Operations Manager · HyImageTechMar 2026 – Present · 9 mos

• Business Management: Directing daily operations and overall business strategy as the primary lead. • Omnichannel Marketing: Developing 360° digital and traditional strategies to increase brand authority and service sales. • Market Positioning: Managing the full lifecycle of lead generation and customer acquisition.

Packaging Manager · Wild Heaven BeersOct 2024 – Present · 2 yrs 2 mos

Operational leadership: Direct beer packaging operations (canning, kegging, carbonation) ensuring strict adherence to quality control and safety standards. Cross-functional collaboration: Partner with brewing, cellar, and distribution teams to align production schedules with market demand and deadlines. Training & Development: Lead and mentor staff on Standard Operating Procedures (SOPs) and equipment maintenance to minimize downtime. Logistics Management: Oversaw daily warehouse coordination and forklift operations to guarantee 100% shipment accuracy.

Assistant Production · Wild Heaven BeersJun 2022 – Oct 2024 · 2 yrs 5 mos

Supported brewing operations and inventory management, contributing to a high-efficiency production environment.

Remote Digital Strategist & Content Creator · Independent Marketing ContractorJan 2020 – Jun 2022 · 2 yrs 6 mos
Independent Marketing Contractor (Remote Digital Strategist & Content Creator) · Self-EmployedDec 2019 – May 2022 · 2 yrs 6 mos
Google Ads Department Manager · KP DigitalOct 2017 – Jan 2020 · 2 yrs 4 mos
Content Creator & SEO Strategist · IMR SoftwareJan 2016 – Jul 2017 · 1 yr 7 mos

Education

Bachelor of Marketing · University of Guadalajara, Mexico2030 – 2026
Bachelor of Marketing · University of Guadalajara, Mexico2030 – 2026
Bachelor of Marketing · University of Guadalajara, Mexico2030 – 2026

Certifications and awards· 13

Google Ads Certification2030 – 2026
HubSpot Academy Certifications: Inbound Marketing2030 – 2026
HubSpot Academy Certifications: Content Marketing2030 – 2026
HubSpot Academy Certifications: Email Marketing2030 – 2026

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