Senior Performance Marketing Specialist | Google Ads & Lead Gen Expert Professional Summary: "I am a results-oriented Digital Marketing Specialist with over 10 years of experience driving growth for e-commerce brands and specialized service businesses. My expertise lies in high-scale SEM (Search Engine Marketing), where I have managed annual budgets exceeding $5M, consistently delivering high-quality leads and maximizing ROAS. I don't just manage campaigns; I build conversion engines. From technical audits and hyper-targeted keyword research to A/B testing ad copy and optimizing landing pages, my goal is to ensure every dollar of your ad spend contributes to your bottom line." Key Areas of Expertise: Paid Search (SEM): Expert-level management of Google Ads and Microsoft Advertising. Lead Generation: Specialized strategies for driving phone inquiries and high-intent form fills (B2C & B2B). E-commerce Growth: Scaling revenue through data-driven shopping and search campaigns. Data & Analytics: Proficient in Google Analytics 4 (GA4), Adobe Analytics, and conversion tracking. Creative Strategy: Crafting compelling ad copy and visual layouts using Adobe Creative Suite. Why Work With Me? "Having worked with both international agencies and local businesses in the US and Mexico, I bring a multicultural perspective and a deep understanding of market nuances. I pride myself on transparency, detailed reporting, and a proactive 'ownership mindset'—treating your business goals as my own. Whether you are a specialized workshop looking for local leads or a global brand scaling to $1M+ monthly spend, I provide the strategic oversight and technical execution needed to win in today’s competitive digital landscape.…Senior Performance Marketing Specialist | Google Ads & Lead Gen Expert Professional Summary: "I am a results-oriented Digital Marketing Specialist with over 10 years of experience driving growth for e-commerce brands and specialized service businesses. My expertise lies in high-scale SEM (Search Engine Marketing), where I have managed annual budgets exceeding $5M, consistently delivering high-quality leads and maximizing ROAS. I don't just manage campaigns; I build conversion engines. From technical audits and hyper-targeted keyword research to A/B testing ad copy and optimizing landing pages, my goal is to ensure every dollar of your ad spend contributes to your bottom line." Key Areas of Expertise: Paid Search (SEM): Expert-level management of Google Ads and Microsoft Advertising. Lead Generation: Specialized strategies for driving phone inquiries and high-intent form fills (B2C & B2B). E-commerce Growth: Scaling revenue through data-driven shopping and search campaigns. Data & Analytics: Proficient in Google Analytics 4 (GA4), Adobe Analytics, and conversion tracking. Creative Strategy: Crafting compelling ad copy and visual layouts using Adobe Creative Suite. Why Work With Me? "Having worked with both international agencies and local businesses in the US and Mexico, I bring a multicultural perspective and a deep understanding of market nuances. I pride myself on transparency, detailed reporting, and a proactive 'ownership mindset'—treating your business goals as my own. Whether you are a specialized workshop looking for local leads or a global brand scaling to $1M+ monthly spend, I provide the strategic oversight and technical execution needed to win in today’s competitive digital landscape.WWWW…