Available to hire
my name is Felice , Marketing & Content Specialist with experience in sales, social media marketing, and short-form content creation. Background in International Business with hands-on experience managing TikTok and Instagram content, supporting brand growth through strategic content planning and audience engagement. Experienced in collaborating with creative teams, adapting to fast-paced environments, and supporting brands with authentic digital storytelling.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Sales at Renjana company
September 30, 2023 - August 4, 2025Managed product sales strategy and successfully sold over 100 products within 3 working days through persuasive communication, targeted promotions, and customer-focused service. Delivered personalised customer service, built trust with potential buyers, and adapted sales techniques to suit various customer preferences. Contributed to strong sales performance and generated repeat customer interest.
Small Business Owner at Self-Initiated Business
October 1, 2023 - PresentLaunched and managed a small business specializing in custom product packaging and booth displays for high-profile events such as Mr. Holiday Bazaar at Pakuwon Mall and UC Bazaar. Created and executed social media marketing strategies to drive brand awareness and customer engagement. Handled inventory management, customer service, and event-based sales to ensure smooth operations and high customer satisfaction.
Sales Freelance at Renjana Company
September 30, 2023 - October 21, 2025Managed product sales strategy and successfully sold over 100 products within 3 working days through persuasive communication, targeted promotions, and customer-focused service. Delivered personalised customer service, built trust with potential buyers, and adapted sales techniques to suit various customer preferences. Contributed to strong sales performance and generated repeat customer interest.
Small Business Owner at Self-Initiated Business
October 1, 2023 - PresentLaunched and managed a small business, specialising in custom product packaging and booth displays for high-profile events such as Mr. Holiday Bazaar at Pakuwon Mall and UC Bazaar. Created and executed social media marketing strategies to drive brand awareness and customer engagement. Handled inventory management, customer service, and event-based sales to ensure smooth operation and high customer satisfaction.
Live Stream Host at Rainbow Sky Management Agency
October 31, 2023 - October 21, 2025Hosted interactive and entertaining live sessions, consistently attracting and retaining viewers. Grew TikTok Live audience by 200+ followers within a single 2-hour live session, demonstrating strong engagement and growth strategies. Achieved millions of gifts through engaging performances and active audience interaction on the Mico app.
Marketing Committee Member at Wcare Seminar Series
March 31, 2024 - October 21, 2025Developed and implemented a marketing strategy to attract webinar participants. Created engaging social media content and promotional materials, resulting in over 100 participants. Designed and curated an anti-bullying exhibition to increase awareness and participant interaction during the seminar.
Event Committee Member at UC Summer Program
July 31, 2023 - October 21, 2025Coordinated event logistics, including scheduling and technical support, ensuring smooth execution for international and local participants. Liaised with guest speakers to confirm attendance and support session planning. Assisted in attracting a diverse audience, enhancing cross-cultural exchange and global networking.
Member at Curtin Singapore Business Club
July 31, 2025 - October 21, 2025Participated in seminars featuring guest speakers from various industries, gaining insights into real-world business practices, entrepreneurship, and professional development.
Event Committee Member at Curtin Singapore Music Club
October 31, 2025 - October 21, 2025Planned and organized weekly and monthly music club events, ensuring smooth execution from concept to completion. Developed engaging activities to enhance student participation and cultural exchange. Coordinated scheduling, logistics, and vendor arrangements to support event needs. Managed resources and equipment.
Sales Freelance at PT Renjana Company
September 1, 2023 - PresentAchieved sales of over 100 products within 3 days by applying targeted promotions and persuasive communication techniques. Delivered personalized customer service to build customer trust and encourage repeat interest. Adapted sales strategies based on customer preferences and purchasing behavior.
Small Business Owner at Self-Initiated (Custom Packaging & Event Booth Business)
October 1, 2023 - June 1, 2024Founded and managed a custom packaging and event booth business supporting retail and exhibition events. Executed social media marketing strategies to increase brand awareness and customer inquiries. Managed inventory, pricing, customer communication, and on-site sales operations. Supported high-traffic events including Mr. Holiday Bazaar (Pakuwon Mall) and UC Bazaar Rainbow Sky.
Live Stream Host at Mico App & TikTok Live
June 1, 2022 - October 1, 2023Hosted interactive live digital sessions to engage online audiences and promote content. Increased TikTok Live followers by over 200 within a single 2-hour session through effective audience engagement. Collaborated with agency teams to plan content flow and audience growth strategies.
Social Media Marketer at Dunia Vintage
May 1, 2025 - January 1, 2026Brainstormed content ideas, developed content planning, and wrote scripts for TikTok and Instagram. Created engaging content for TikTok and Instagram, achieving over 400,000 views. Edited short-form videos and managed social media accounts with posting schedules and audience interaction. Analyzed content performance to improve reach and engagement.
Member at Curtin Singapore Music Club
February 1, 2024 - July 1, 2025Participated in seminars featuring guest speakers from various industries, gaining insights into real-world music practices, entrepreneurship, and professional development.
Member at Curtin Singapore Business Club
February 1, 2024 - July 1, 2025Participated in seminars featuring guest speakers from various industries, gaining insights into real-world business practices, entrepreneurship, and professional development.
Education
BSc (Hons) in International Business at Curtin University Singapore
June 1, 2024 - October 31, 2025Diploma in International Business Management at Ciputra University
July 1, 2022 - April 30, 2024Bachelor of Commerce (International Business) at Curtin University Singapore
June 1, 2024 - October 1, 2025Diploma (International Business Management) at Ciputra University (Indonesia)
July 1, 2022 - April 1, 2024Bachelor of Commerce (International Business) at Curtin University (Singapore)
June 1, 2024 - October 1, 2025Bachelor of Management (International Business Management) at Ciputra University (Indonesia)
July 1, 2022 - April 1, 2024Qualifications
Leadership 101 program
March 1, 2022 - March 31, 2022100% DPP Scholarship for academic excellence and outstanding performance
July 1, 2022 - April 1, 2024100% DPP Scholarship
July 1, 2022 - April 1, 2024Industry Experience
Retail, Media & Entertainment, Professional Services, Non-Profit Organization, Travel & Hospitality, Education, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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