GoHighLevel CRM Setup & Marketing Automation for Lead Management

I worked on a GoHighLevel CRM and marketing automation project focused on improving lead management, streamlining customer communication, and creating a more organized follow-up process.

The goal was to configure a connected system that helps businesses capture leads, manage opportunities, automate communication, and move prospects through the customer journey.

My Role & Responsibilities

As the Marketing Automation Specialist, my responsibilities included:

GoHighLevel CRM setup and account configuration.

Sales pipeline and opportunity management.

Workflow automation and trigger configuration.

Automated SMS and email follow-up sequences.

Lead capture forms and funnel configuration.

Calendar and appointment booking setup.

Conversational AI and customer engagement configuration.

Third-party integrations and automation troubleshooting.

Tools & Technologies

GoHighLevel (GHL), CRM, Workflow Automation, SMS Marketing, Email Marketing, Twilio, Calendars, APIs, and Webhooks.