I am a dynamic Graphic & Packaging Designer with 15+ years of experience across pharmaceutical, retail, and lifestyle sectors. I have a proven track record in leading high-profile licensing projects (Disney, Star Wars) and developing comprehensive brand guidelines. I specialize in surface pattern design and complex packaging production, blending artistic illustration with commercial strategy. I am proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Sketch, Procreate, WordPress, and UI/UX concepting. I have led art direction for packaging and brand campaigns, coordinated production across global vendors (notably China-based manufacturing), and delivered production-ready dielines and retouched imagery.

Felicia Hobbs

I am a dynamic Graphic & Packaging Designer with 15+ years of experience across pharmaceutical, retail, and lifestyle sectors. I have a proven track record in leading high-profile licensing projects (Disney, Star Wars) and developing comprehensive brand guidelines. I specialize in surface pattern design and complex packaging production, blending artistic illustration with commercial strategy. I am proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Sketch, Procreate, WordPress, and UI/UX concepting. I have led art direction for packaging and brand campaigns, coordinated production across global vendors (notably China-based manufacturing), and delivered production-ready dielines and retouched imagery.

Available to hire

I am a dynamic Graphic & Packaging Designer with 15+ years of experience across pharmaceutical, retail, and lifestyle sectors. I have a proven track record in leading high-profile licensing projects (Disney, Star Wars) and developing comprehensive brand guidelines. I specialize in surface pattern design and complex packaging production, blending artistic illustration with commercial strategy.

I am proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Sketch, Procreate, WordPress, and UI/UX concepting. I have led art direction for packaging and brand campaigns, coordinated production across global vendors (notably China-based manufacturing), and delivered production-ready dielines and retouched imagery.

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Work Experience

Graphic Designer at Fresenius Medical Care (via Cella by Randstad Digital)
January 1, 2021 - Present
Lead designer of the corporate Brand Guidelines style guide, ensuring global visual consistency. Execute high-stakes marketing projects, from advanced imagery retouching to final production-ready design files.
Freelance Graphic Designer at Hi Felicia Design
January 1, 2016 - Present
Provide art direction and branding for diverse clients including Anthem and Aqua Leisure. Develop end-to-end solutions for packaging, surface patterns, and web concepts.
Graphic Designer at United Way of South Hampton Roads
January 1, 2019 - January 1, 2021
Transformed organizational outreach by designing all 2019/2020 campaign materials and social media advertising.
Senior Packaging Designer at Dollar Tree Corp
January 1, 2018 - January 1, 2019
Managed packaging lifecycles for Toys and Household Essentials, coordinating directly with China-based production teams. Created original surface patterns for seasonal Holiday collections.
Senior Graphic Designer at Snow Companies
January 1, 2015 - January 1, 2017
Provided Art Direction for rare disease ambassador programs and designed multi-channel Pharma brand collateral.
Senior Packaging Designer / Art Director at Swimways Corp.
January 1, 2006 - January 1, 2015
Served as the Creative Services lead for Disney and Star Wars licensed packaging. Directed junior designers and led brand photoshoots to elevate e-commerce and catalog visual standards.

Education

BFA in Communication Arts at East Carolina University, Greenville, NC
January 11, 2030 - February 21, 2026
AAS in Advertising & Graphic Design at Pitt Community College, Winterville, NC
January 11, 2030 - February 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Retail, Media & Entertainment, Professional Services
    uniE621 Surface Pattern Design
    Surface pattern design for Pool and Outdoor. Classic repeat/seamless pattern design with topical summer vibes.
    uniE621 Book Cover and Packaging Design
    A variety of book cover and packaging design projects, using mixed media and Adobe Illustrator, Photoshop and InDesign.