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I am a dynamic Graphic & Packaging Designer with 15+ years of experience across pharmaceutical, retail, and lifestyle sectors. I have a proven track record in leading high-profile licensing projects (Disney, Star Wars) and developing comprehensive brand guidelines. I specialize in surface pattern design and complex packaging production, blending artistic illustration with commercial strategy. I am proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Sketch, Procreate, WordPress, and UI/UX concepting. I have led art direction for packaging and brand campaigns, coordinated production across global vendors (notably China-based manufacturing), and delivered production-ready dielines and retouched imagery.…I am a dynamic Graphic & Packaging Designer with 15+ years of experience across pharmaceutical, retail, and lifestyle sectors. I have a proven track record in leading high-profile licensing projects (Disney, Star Wars) and developing comprehensive brand guidelines. I specialize in surface pattern design and complex packaging production, blending artistic illustration with commercial strategy. I am proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Sketch, Procreate, WordPress, and UI/UX concepting. I have led art direction for packaging and brand campaigns, coordinated production across global vendors (notably China-based manufacturing), and delivered production-ready dielines and retouched imagery.

Felicia Hobbs

Graphic Designer, Designer, Art Director, +6

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I am a dynamic Graphic & Packaging Designer with 15+ years of experience across pharmaceutical, retail, and lifestyle sectors. I have a proven track record in leading high-profile licensing projects (Disney, Star Wars) and developing comprehensive brand guidelines. I specialize in surface pattern design and complex packaging production, blending artistic illustration with commercial strategy. I am proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Sketch, Procreate, WordPress, and UI/UX concepting. I have led art direction for packaging and brand campaigns, coordinated production across global vendors (notably China-based manufacturing), and delivered production-ready dielines and retouched imagery.…I am a dynamic Graphic & Packaging Designer with 15+ years of experience across pharmaceutical, retail, and lifestyle sectors. I have a proven track record in leading high-profile licensing projects (Disney, Star Wars) and developing comprehensive brand guidelines. I specialize in surface pattern design and complex packaging production, blending artistic illustration with commercial strategy. I am proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Sketch, Procreate, WordPress, and UI/UX concepting. I have led art direction for packaging and brand campaigns, coordinated production across global vendors (notably China-based manufacturing), and delivered production-ready dielines and retouched imagery.

Available to hire

I am a dynamic Graphic & Packaging Designer with 15+ years of experience across pharmaceutical, retail, and lifestyle sectors. I have a proven track record in leading high-profile licensing projects (Disney, Star Wars) and developing comprehensive brand guidelines. I specialize in surface pattern design and complex packaging production, blending artistic illustration with commercial strategy.

I am proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Sketch, Procreate, WordPress, and UI/UX concepting. I have led art direction for packaging and brand campaigns, coordinated production across global vendors (notably China-based manufacturing), and delivered production-ready dielines and retouched imagery.

Skills

Surface Pattern Design

Experience Level

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

Expert

Expert

Expert

Expert

Work Experience

Graphic Designer at Fresenius Medical Care (via Cella by Randstad Digital)

January 1, 2021 - Present

Lead designer of the corporate Brand Guidelines style guide, ensuring global visual consistency. Execute high-stakes marketing projects, from advanced imagery retouching to final production-ready design files.

Freelance Graphic Designer at Hi Felicia Design

January 1, 2016 - Present

Provide art direction and branding for diverse clients including Anthem and Aqua Leisure. Develop end-to-end solutions for packaging, surface patterns, and web concepts.

Graphic Designer at United Way of South Hampton Roads

January 1, 2019 - January 1, 2021

Transformed organizational outreach by designing all 2019/2020 campaign materials and social media advertising.

Senior Packaging Designer at Dollar Tree Corp

January 1, 2018 - January 1, 2019

Managed packaging lifecycles for Toys and Household Essentials, coordinating directly with China-based production teams. Created original surface patterns for seasonal Holiday collections.

Senior Graphic Designer at Snow Companies

January 1, 2015 - January 1, 2017

Provided Art Direction for rare disease ambassador programs and designed multi-channel Pharma brand collateral.

Senior Packaging Designer / Art Director at Swimways Corp.

January 1, 2006 - January 1, 2015

Served as the Creative Services lead for Disney and Star Wars licensed packaging. Directed junior designers and led brand photoshoots to elevate e-commerce and catalog visual standards.