I’m Felicia Hobbs, a dynamic graphic and packaging designer with over 15 years of experience across pharmaceutical, retail, and lifestyle sectors. I specialize in surface pattern design and complex packaging production, blending artistic illustration with commercial strategy. I’ve led high-profile licensing projects with Disney and Star Wars and developed brand guidelines that ensure global visual consistency. My work spans brand identity, packaging lifecycles, and art direction for campaigns, photoshoots, and multi-channel collateral. I enjoy turning creative concepts into production-ready solutions that elevate e-commerce, catalogs, and retail experiences.…

Felicia Hobbs

I’m Felicia Hobbs, a dynamic graphic and packaging designer with over 15 years of experience across pharmaceutical, retail, and lifestyle sectors. I specialize in surface pattern design and complex packaging production, blending artistic illustration with commercial strategy. I’ve led high-profile licensing projects with Disney and Star Wars and developed brand guidelines that ensure global visual consistency. My work spans brand identity, packaging lifecycles, and art direction for campaigns, photoshoots, and multi-channel collateral. I enjoy turning creative concepts into production-ready solutions that elevate e-commerce, catalogs, and retail experiences.…

Available to hire

I’m Felicia Hobbs, a dynamic graphic and packaging designer with over 15 years of experience across pharmaceutical, retail, and lifestyle sectors. I specialize in surface pattern design and complex packaging production, blending artistic illustration with commercial strategy. I’ve led high-profile licensing projects with Disney and Star Wars and developed brand guidelines that ensure global visual consistency.

My work spans brand identity, packaging lifecycles, and art direction for campaigns, photoshoots, and multi-channel collateral. I enjoy turning creative concepts into production-ready solutions that elevate e-commerce, catalogs, and retail experiences.

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Language

English
Fluent

Work Experience

Graphic Designer at Fresenius Medical Care (via Cella by Randstad Digital)
January 1, 2021 - Present
Lead designer of the corporate Brand Guidelines style guide, ensuring global visual consistency. Execute high-stakes marketing projects, from advanced imagery retouching to final production-ready design files.
Graphic Designer at United Way of South Hampton Roads
January 1, 2019 - January 1, 2021
Transformed organizational outreach by designing all 2019/2020 campaign materials and social media advertising.
Senior Packaging Designer at Dollar Tree Corp
January 1, 2018 - January 1, 2019
Managed packaging lifecycles for Toys and Household Essentials, coordinating directly with China-based production teams. Created original surface patterns for seasonal Holiday collections.
Freelance Graphic Designer at Hi Felicia Design
January 1, 2016 - Present
Provide art direction and branding for diverse clients including Anthem and Aqua Leisure. Develop end-to-end solutions for packaging, surface patterns, and web concepts.
Senior Graphic Designer at Snow Companies
January 1, 2015 - January 1, 2017
Provided Art Direction for rare disease ambassador programs and designed multi-channel Pharma brand collateral.
Senior Packaging Designer / Art Director at Swimways Corp.
January 1, 2006 - January 1, 2015
Served as the Creative Services lead for Disney and Star Wars licensed packaging. Directed junior designers and led brand photoshoots to elevate e-commerce and catalog visual standards.

Education

BFA in Communication Arts at East Carolina University, Greenville, NC
January 11, 2030 - February 21, 2026
AAS in Advertising & Graphic Design at Pitt Community College, Winterville, NC
January 11, 2030 - February 21, 2026
BFA in Communication Arts at East Carolina University
January 11, 2030 - June 4, 2026
AAS in Advertising & Graphic Design at Pitt Community College
January 11, 2030 - June 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Retail, Media & Entertainment, Professional Services, Consumer Goods, Manufacturing
    Surface Pattern Design

    I have designed many different repeat pattern designs for various companies. These designs are applied to textiles, pool floats, sporting goods, art supplies, notebooks and many other materials.

    Surface Pattern Design
    Surface pattern design for Pool and Outdoor. Classic repeat/seamless pattern design with topical summer vibes.…
    Book Cover and Packaging Design
    A variety of book cover and packaging design projects, using mixed media and Adobe Illustrator, Photoshop and InDesign.…