Felicia Schicklin

Translated social strategy and cultural insights into weekly content plans, developing platform-first concepts, providing campaign content, and giving feedback on editing and visual direction. Directed and briefed creators and agencies on concept execution, scripts, and visual direction to ensure high-quality, platform-fit content. Guided photo and video productions with shot lists and on-set direction; filmed content myself, including a viral denim video that achieved 26M views and a 4% conversion rate. Introduced structured UGC and production workflows to scale trend-led content efficiently, reducing costs and accelerating creative testing cycles. Partnered with paid-media teams across Meta, TikTok, and Pinterest to refine narrative arcs, hooks, and formats, improving ROAS and conversion rates. Owned creative quality control and publishing excellence (edits, covers, captions, music, tags), ensuring strong posting rhythm and brand standards across markets. Analyzed performance data to

Defined social media and paid media strategies across international markets; managed budget and ROAS; integrated email marketing and automation; collaborated with influencers and partners to drive growth; improved funnel efficiency with A/B testing.

Shaped the social media tone of voice across 7 markets. Maintained 3%+ organic engagement by driving campaign relevance, trend alignment, and community interaction. Managed social boosting (Meta & TikTok), optimizing for reach and engagement. Delivered weekly / monthly KPI dashboards and content performance reports.