Digital Project Manager - Social Media at C&A

Leading cross-channel coordination (Meta, TikTok, Pinterest, YouTube) to ensure seamless campaign execution across creative, paid, influencer, agency and media stakeholders. Develop data-informed content strategy balancing brand building and product promotion. Creating and editing video content, achieving 26M views and a 4% TikTok conversion rate in a boosted denim video. Managing boosting strategy and media budget, maximizing ROAS through full-funnel creative assets. Report on KPIs and performance insights to support agile content and media decisions.

Social Media Manager at Mars Edge (Food Spring)

Shaped the social media tone of voice across 7 markets. Maintained 3%+ organic engagement by driving campaign relevance, trend alignment, and community interaction. Managed social boosting (Meta & TikTok), optimizing for reach and engagement. Delivered weekly / monthly KPI dashboards and content performance reports.

Marketing & Co-founder at Maison Lecken

Built the brand identity from the ground up, including visual direction and tone of voice. Developed and implemented a social media and content strategy to increase brand awareness. Designed and launched the e-commerce store on Shopify, and executed foundational SEO for improved visibility reaching 1K+ monthly visitors within 3 months. Directed photoshoots and created visual content tailored for digital marketing channels.

Digital Marketing Manager at orderbird

Executed cross-channel marketing campaigns (web, email, paid social, Google Ads, influencer) focused on lead generation and conversion. Launched and optimized Google Search/Display and Meta Ads campaigns, improving CAC, ROAS, and CPC. Developed and tested landing pages and ads (A/B testing via VWO), increasing lead generation and reducing bounce rates. Managed website/blog performance reporting and SEO, boosting organic traffic. Created brand-aligned advertising concepts and channel-specific visuals for high-performing campaigns.

Digital Marketing Manager at AVE & YOU

Defined social media and paid media strategies across international markets; managed budget and ROAS; integrated email marketing and automation; collaborated with influencers and partners to drive growth; improved funnel efficiency with A/B testing.

Social Media / Digital Project Manager at C&A (fashion)

Translated social strategy and cultural insights into weekly content plans, developing platform-first concepts, providing campaign content, and giving feedback on editing and visual direction. Directed and briefed creators and agencies on concept execution, scripts, and visual direction to ensure high-quality, platform-fit content. Guided photo and video productions with shot lists and on-set direction; filmed content myself, including a viral denim video that achieved 26M views and a 4% conversion rate. Introduced structured UGC and production workflows to scale trend-led content efficiently, reducing costs and accelerating creative testing cycles. Partnered with paid-media teams across Meta, TikTok, and Pinterest to refine narrative arcs, hooks, and formats, improving ROAS and conversion rates. Owned creative quality control and publishing excellence (edits, covers, captions, music, tags), ensuring strong posting rhythm and brand standards across markets. Analyzed performance data to

Social Media Manager at Mars Edge (FoodSpring)

Led paid and organic social strategy and hands-on content creation across Instagram, YouTube and TikTok for seven EU markets, producing platform-first videos, visuals and copy that increased reach, engagement, and brand visibility. Localised campaigns through culturally relevant concepts, creators, visuals, and tone of voice, positioning FoodSpring as the second most successful food brand on social media in France in 2021. Improved paid-social efficiency by delivering creative variants and messaging angles informed by organic performance and testing insights, increasing campaign ROAS. Analyzed weekly and monthly performance to identify trends, hooks, and content gaps, translating insights into actionable creative improvements for future campaigns.