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Hi, I'm Felix Rodrigues, a marketing strategist and copywriter with over five years of experience helping businesses grow through digital marketing, launch campaigns, and sales funnels. I've had the privilege of generating significant revenue and impacting thousands of students, and I am passionate about turning ideas into successful brands. I specialize in growth and acquisition funnels, brand positioning, and political marketing, and I enjoy leading teams to optimize business results. If you're looking for someone who is hands-on, focused on metrics, and loves a good challenge, that's me!…Hi, I'm Felix Rodrigues, a marketing strategist and copywriter with over five years of experience helping businesses grow through digital marketing, launch campaigns, and sales funnels. I've had the privilege of generating significant revenue and impacting thousands of students, and I am passionate about turning ideas into successful brands. I specialize in growth and acquisition funnels, brand positioning, and political marketing, and I enjoy leading teams to optimize business results. If you're looking for someone who is hands-on, focused on metrics, and loves a good challenge, that's me!

Felix Rodrigues

Copywriter, Marketing Strategist, Growth Marketer, +3

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Hi, I'm Felix Rodrigues, a marketing strategist and copywriter with over five years of experience helping businesses grow through digital marketing, launch campaigns, and sales funnels. I've had the privilege of generating significant revenue and impacting thousands of students, and I am passionate about turning ideas into successful brands. I specialize in growth and acquisition funnels, brand positioning, and political marketing, and I enjoy leading teams to optimize business results. If you're looking for someone who is hands-on, focused on metrics, and loves a good challenge, that's me!…Hi, I'm Felix Rodrigues, a marketing strategist and copywriter with over five years of experience helping businesses grow through digital marketing, launch campaigns, and sales funnels. I've had the privilege of generating significant revenue and impacting thousands of students, and I am passionate about turning ideas into successful brands. I specialize in growth and acquisition funnels, brand positioning, and political marketing, and I enjoy leading teams to optimize business results. If you're looking for someone who is hands-on, focused on metrics, and loves a good challenge, that's me!

Available to hire

Hi, I’m Felix Rodrigues, a marketing strategist and copywriter with over five years of experience helping businesses grow through digital marketing, launch campaigns, and sales funnels. I’ve had the privilege of generating significant revenue and impacting thousands of students, and I am passionate about turning ideas into successful brands.

I specialize in growth and acquisition funnels, brand positioning, and political marketing, and I enjoy leading teams to optimize business results. If you’re looking for someone who is hands-on, focused on metrics, and loves a good challenge, that’s me!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Head de Growth & Copy at Educação Real

January 1, 2024 - June 7, 2024

Led the complete structure of acquisition and retention machine integrating CRM, email marketing, and paid traffic. Scaled student base from ~50 to over 8,000 in 12 months with a CAGR greater than 1,100%. Generated R$ 9.2 million in revenue in 2024 with a return on ad spend of 9:1 on paid media. Modeled the product ladder (average ticket R$ 997 to R$ 4,997) and implemented an upsell program increasing lifetime value by 35%.

Estrategista & Diretor de Marketing Político at Various Political Campaigns

January 1, 2008 - December 31, 2020

Responsible for the digital transformation of municipal election campaigns including segmentation of voters, content creation, and data management. Trained street and social media teams to unify the online and offline messaging. Held a track record of victories in all elections participated in (2008, 2012, 2016).

Copywriter & Estrategista at Various Infoproduct Projects

January 1, 2021 - December 31, 2021

Created sales letters, VSLs, and emails for launches and perpetual products. Notable results include R$ 500k in 7 days for BE Academy, R$ 300k with less than R$ 10k investment for Carla Noronha (crafts), and R$ 15 million accumulated for Rosa Selvagem as marketing director.

Head of Growth & Copy at Educação Real

January 1, 2024 - June 10, 2024

Built the entire acquisition & retention engine, integrating CRM, e-mail marketing and paid media. Scaled enrollment from approximately 50 to over 8,000 students in 12 months with a CAGR over 1,100%. Drove R$ 9.2 million in 2024 revenue with a 9:1 paid-media ROI. Designed the product ladder (average ticket R$ 997 – 4,997) and launched an upsell program, raising LTV by 35 percent.

Political Marketing Strategist & Campaign Director at Municipal campaigns for councilors Irmão Ricardo, Olavo Aguiar and Mayor Célia Sales

January 1, 2008 - December 31, 2020

Led the digital transformation of campaigns, including voter segmentation, content production, and data management. Trained field and social-media teams to unify on- and offline messaging, achieving victory in every election participated (2008, 2012, 2016).

Copywriter & Strategist at Infoproduct Projects

January 1, 2021 - December 31, 2021

Crafted sales letters, video sales letters (VSLs), and e-mail sequences for launches and evergreen products. Achieved significant revenue highlights including R$ 500k in 7 days for BE Academy, R$ 300k with under R$ 10k ad spend for Carla Noronha (hand-crafts), and R$ 15 million total sales for Rosa Selvagem (Marketing Director).

Head of Growth & Copy at Educação Real

January 1, 2024 - June 12, 2024

Built the entire acquisition & retention engine, integrating CRM, e-mail marketing and paid media. Scaled enrollment from ~50 to 8,000+ students in 12 months achieving a CAGR greater than 1,100%. Drove R$ 9.2 million in 2024 revenue with a 9:1 paid-media ROI. Designed the product ladder with average ticket sizes from R$ 997 to R$ 4,997 and launched an upsell program that raised lifetime value by 35 percent.

Political Marketing Strategist & Campaign Director at Municipal campaigns for councilors Irmão Ricardo, Olavo Aguiar and Mayor Célia Sales

January 1, 2008 - December 31, 2020

Led the digital transformation of campaigns through voter segmentation, content production, and data management. Trained field and social-media teams, unifying on- and offline messaging. Achieved victory in every election participated (2008, 2012, 2016).

Copywriter & Strategist at Infoproduct Projects (Clients: BE Academy, Carla Noronha, Aliança América, Rosa Selvagem, Helena de Guia, Bruno Pinheiro)

January 1, 2021 - December 31, 2021

Crafted sales letters, video sales letter (VSL) scripts, and email sequences for product launches and evergreen sales. Revenue highlights include R$ 500k in 7 days for BE Academy, R$ 300k with less than R$ 10k ad spend for Carla Noronha, and R$ 15 million total sales for Rosa Selvagem.