I am a London-based documentary photographer and social media specialist. My work explores identity, lifestyle, and perspective. I embed myself in my subjects' routines to capture unscripted moments when people are simply being themselves. This immersive approach allows me to build authentic visual narratives, exploring personal themes of heritage and human relationships. What sets me apart from other freelancers is the integration of documentary visual storytelling with social media strategy. I combine editorial image-making with organic social media execution. My experience includes producing social content, managing event bookings, handling registrations, and running paid search and social campaigns across platforms like TikTok, Meta, and Google Ads. For brands and agencies, I deliver a direct creative partnership. I capture your genuine identity and handle the social media frameworks to ensure your visuals reach your audience. Website: _Website not available. Sign in: https://www.twine.net/signup_

Femi Lawal

I am a London-based documentary photographer and social media specialist. My work explores identity, lifestyle, and perspective. I embed myself in my subjects' routines to capture unscripted moments when people are simply being themselves. This immersive approach allows me to build authentic visual narratives, exploring personal themes of heritage and human relationships. What sets me apart from other freelancers is the integration of documentary visual storytelling with social media strategy. I combine editorial image-making with organic social media execution. My experience includes producing social content, managing event bookings, handling registrations, and running paid search and social campaigns across platforms like TikTok, Meta, and Google Ads. For brands and agencies, I deliver a direct creative partnership. I capture your genuine identity and handle the social media frameworks to ensure your visuals reach your audience. Website: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I am a London-based documentary photographer and social media specialist. My work explores identity, lifestyle, and perspective. I embed myself in my subjects’ routines to capture unscripted moments when people are simply being themselves. This immersive approach allows me to build authentic visual narratives, exploring personal themes of heritage and human relationships.

What sets me apart from other freelancers is the integration of documentary visual storytelling with social media strategy. I combine editorial image-making with organic social media execution. My experience includes producing social content, managing event bookings, handling registrations, and running paid search and social campaigns across platforms like TikTok, Meta, and Google Ads. For brands and agencies, I deliver a direct creative partnership. I capture your genuine identity and handle the social media frameworks to ensure your visuals reach your audience.

Website: Website not available. Sign in: https://www.twine.net/signup

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

FOH Member (Supervisor) at Good Life Eatery
January 1, 2026 - June 1, 2026
Overhauled and rebuilt the café’s inventory product data tracking systems from scratch, establishing standardized and auditable reporting used by management for operational decisions. Produced accurate daily performance reports reflecting day-to-day operations, providing leadership with insights into revenue trends and transaction volume. Improved B2C customer retention by maintaining a high-standard service environment, managing product limitations, and proactively offering premium alternatives to protect sales conversions. Consulted with management on B2C marketing strategy and promotional ideas to drive café foot traffic, aligning with corporate growth OKRs.
Digital Media Executive at All Response Media
June 1, 2025 - September 1, 2025
Built and optimized performance campaigns across Google Ads, Meta, Bing, LinkedIn, and DV360 to meet client KPIs. Analyzed campaign data to identify trends and performance issues and applied corrective actions. Provided strategic optimizations and recommendations to improve campaign performance and client outcomes. Worked with CRM data to support campaign targeting, audience segmentation, and reporting. Developed Excel skills, time management, and attention to detail to meet strict deadlines while collaborating with internal teams to ensure strategy alignment and client satisfaction.
Paid Search Assistant (Bootcamp Trainee) at WYK Digital Marketing Bootcamp
December 1, 2024 - February 1, 2025
Collaborated on paid search campaigns to increase premium product sales and website traffic using phrase match and keyword optimization. Supported media planning, structured campaigns with client input, and helped coordinate with the team. Achieved an 89% optimization score, 2,000+ impressions, 8.28% CTR, and 130+ landing page views. Used Google Ads, Keyword Planner, and Analytics for campaign delivery and performance tracking. Developed Excel skills (Pivot Tables, VLOOKUP/XLOOKUP) and presented findings clearly to the client.

Education

BA Bachelor's Photography at Bath Spa university
October 1, 2020 - July 24, 2024
BA (Hons) Photography (2:1) at Bath Spa University
September 1, 2020 - June 1, 2024

Qualifications

Google Search Certification
March 1, 2026 - July 23, 2026
Google Digital Marketing Fundamentals
March 1, 2026 - July 23, 2026
WYK Digital Marketing Bootcamp Course
December 1, 2024 - February 1, 2025

Industry Experience

Education, Media & Entertainment, Retail, Professional Services, Travel & Hospitality