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Hi, I’m Fenny Lie Wei Thing, a Medan-based UI/UX designer with a background in finance operations who thrives on turning complex processes into delightful digital experiences. I started my career as a Finance Operations Manager at LX Group / PT Namea Kreasi Teknologi and later expanded into UI/UX design to lead internal product development. I designed and implemented an internal Finance Expense Management System that replaced manual workflows and sped up reporting by 75%, while maintaining scalable design systems across platforms. I also led the redesign of Rewards and Promotions for a mobile platform, built a Promotion Management Dashboard for internal teams, and collaborated with developers, product managers, and data analysts to align business objectives with user needs through iterative prototyping and usability testing. In parallel, I contributed as Marketing Assistant at Monsterra Digital, driving website revamps and integrated campaigns, and I conducted a Dugg Coffee case study to optimize online ordering through user research and high-fidelity prototypes.…Hi, I’m Fenny Lie Wei Thing, a Medan-based UI/UX designer with a background in finance operations who thrives on turning complex processes into delightful digital experiences. I started my career as a Finance Operations Manager at LX Group / PT Namea Kreasi Teknologi and later expanded into UI/UX design to lead internal product development. I designed and implemented an internal Finance Expense Management System that replaced manual workflows and sped up reporting by 75%, while maintaining scalable design systems across platforms. I also led the redesign of Rewards and Promotions for a mobile platform, built a Promotion Management Dashboard for internal teams, and collaborated with developers, product managers, and data analysts to align business objectives with user needs through iterative prototyping and usability testing. In parallel, I contributed as Marketing Assistant at Monsterra Digital, driving website revamps and integrated campaigns, and I conducted a Dugg Coffee case study to optimize online ordering through user research and high-fidelity prototypes.

Fenny Lie Wei Thing

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Hi, I’m Fenny Lie Wei Thing, a Medan-based UI/UX designer with a background in finance operations who thrives on turning complex processes into delightful digital experiences. I started my career as a Finance Operations Manager at LX Group / PT Namea Kreasi Teknologi and later expanded into UI/UX design to lead internal product development. I designed and implemented an internal Finance Expense Management System that replaced manual workflows and sped up reporting by 75%, while maintaining scalable design systems across platforms. I also led the redesign of Rewards and Promotions for a mobile platform, built a Promotion Management Dashboard for internal teams, and collaborated with developers, product managers, and data analysts to align business objectives with user needs through iterative prototyping and usability testing. In parallel, I contributed as Marketing Assistant at Monsterra Digital, driving website revamps and integrated campaigns, and I conducted a Dugg Coffee case study to optimize online ordering through user research and high-fidelity prototypes.…Hi, I’m Fenny Lie Wei Thing, a Medan-based UI/UX designer with a background in finance operations who thrives on turning complex processes into delightful digital experiences. I started my career as a Finance Operations Manager at LX Group / PT Namea Kreasi Teknologi and later expanded into UI/UX design to lead internal product development. I designed and implemented an internal Finance Expense Management System that replaced manual workflows and sped up reporting by 75%, while maintaining scalable design systems across platforms. I also led the redesign of Rewards and Promotions for a mobile platform, built a Promotion Management Dashboard for internal teams, and collaborated with developers, product managers, and data analysts to align business objectives with user needs through iterative prototyping and usability testing. In parallel, I contributed as Marketing Assistant at Monsterra Digital, driving website revamps and integrated campaigns, and I conducted a Dugg Coffee case study to optimize online ordering through user research and high-fidelity prototypes.

Available to hire

Hi, I’m Fenny Lie Wei Thing, a Medan-based UI/UX designer with a background in finance operations who thrives on turning complex processes into delightful digital experiences. I started my career as a Finance Operations Manager at LX Group / PT Namea Kreasi Teknologi and later expanded into UI/UX design to lead internal product development. I designed and implemented an internal Finance Expense Management System that replaced manual workflows and sped up reporting by 75%, while maintaining scalable design systems across platforms.

I also led the redesign of Rewards and Promotions for a mobile platform, built a Promotion Management Dashboard for internal teams, and collaborated with developers, product managers, and data analysts to align business objectives with user needs through iterative prototyping and usability testing. In parallel, I contributed as Marketing Assistant at Monsterra Digital, driving website revamps and integrated campaigns, and I conducted a Dugg Coffee case study to optimize online ordering through user research and high-fidelity prototypes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Chinese

Intermediate

Indonesian

Fluent

Work Experience

Finance Operations Manager / UI/UX Designer at LX Group / PT Namea Kreasi Teknologi

June 1, 2022 - November 10, 2025

Initially joined as Finance Operations Manager, later expanded into a UI/UX Design role to lead internal product development. Designed and implemented an internal Finance Expense Management System, replacing manual workflows and improving reporting speed and accuracy by 75%. Led the redesign of Rewards and Promotions UX for a mobile platform, improving navigation flow, visual hierarchy, and task completion rate. Developed a Promotion Management Dashboard for internal use, enabling teams to create, monitor, and analyze campaign performance with improved usability. Collaborated with developers, product managers, and data analysts to align business objectives with user needs through iterative prototyping and usability testing. Maintained consistent design systems and UI patterns, ensuring scalable, reusable components across platforms.

Marketing Assistant at Monsterra Digital

August 1, 2025 - August 1, 2025

Spearheaded website revamp projects, focusing on enhancing user flow, site navigation, and visual design to increase engagement. Created integrated digital campaigns across social, web, and email that improved audience interaction by 350% within 11 months. Streamlined content creation workflow through system automation and tool optimization (Canva, Figma, CRM, scheduling tools).

UI/UX Design Project at Dugg Coffee

July 1, 2025 - July 1, 2025

Conducted user research and usability testing to improve Dugg Coffee’s online ordering experience. Designed responsive wireframes and high-fidelity prototypes for the website revamp, focusing on intuitive navigation and visual storytelling. Improved ordering flow by adding hero sections, promotional pop-ups, and direct order CTA, reducing friction and enhancing user experience.