Logo and Branding kit Design

For this project, I created a complete brand identity for Heart of Brew Coffee, a coffee brand built around warmth, comfort, and emotional connection. The goal was to design a visual system that feels inviting, premium, and memorable while staying simple and versatile.

The logo concept combines a coffee cup with a heart-shaped steam symbol, representing passion, care, and the love for coffee. I focused on clean line work so the logo remains clear and recognizable across different sizes and applications. The color palette is inspired by rich coffee tones, creating a cozy and authentic café feel.

This project includes:

Primary and secondary logo variations

Icon and pattern system

Color palette and typography direction

Real-world mockups including packaging, merchandise, and digital use

The final brand system is flexible, cohesive, and ready to scale across print and digital platforms. This project highlights my ability to translate brand values into a strong visual identity that connects emotionally with the audience.