Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Arabic
Fluent
Work Experience
Remote Digital Marketing Manager at Immigraffaires Holding
August 1, 2024 - PresentManaged all digital marketing activities for a holding of 3 companies, driving a 27% average revenue increase in one year while reducing marketing spend by 55%. Designed and executed multi-channel digital strategies (Google Ads, Meta Ads, SEO). Increased qualified leads by 60% within 10 months. Optimized ad spend using testing, conversion tracking, and advanced audience segmentation, reducing CPC by 20% and improving ROI. Directed content creation for 3 websites and 5 social media platforms, implementing CMS tools (WordPress, Wix) and graphic/video editing tools (Canva, Adobe Suite). Directed content creation projects for YouTube focused on UGC collaboration with different stakeholders. Increased organic traffic by 10%. Monitored performance with Google Analytics, Meta Business Suite, and Hotjar, generating actionable insights that improved conversion rate by 7%. Directed an online school project using Moodle from planning to launching, succeeding to create 12+ courses in 3 months and
Chief Executive Officer at Next Wave Agency
October 2, 2024 - September 18, 2025Led a growth-focused agency, overseeing strategy and operations for a 3-company holding; steered revenue growth and market expansion.
Growth Marketing Manager at Primo Eventi
May 2, 2023 - September 18, 2025Led market research and segmentation to launch targeted B2B/B2C campaigns. Optimized email marketing via Mailchimp, boosting open rates and CTR up to 15%. Managed social media and website updates, applying SEO and Google Tag Manager to grow organic traffic by 27%. Delivered 7+ data-driven presentations aligning digital and offline strategies.
Remote Digital Marketing Assistant at Azurreo
December 2, 2022 - September 18, 2025Coordinated B2B ad campaigns on Google Ads and LinkedIn Ads, contributing to 15% lead generation growth. Spearheaded social media data collection and benchmarking using Sprout Social and Buffer, identifying top 3 performing content types. Produced 10+ promotional presentations and assisted in cross-channel marketing initiatives.
Digital Marketing Manager at Immig Affairs Holding
August 1, 2024 - PresentManaged all digital marketing activities for a holding of 3 companies, driving a 27% average revenue increase in one year while reducing marketing spend by 55%.
Chief Executive Officer at Next Wave Agency
October 31, 2024 - September 18, 2025Led agency operations and growth initiatives, aligning digital marketing strategies with business objectives.
Growth Marketing Manager at Primo Eventi
May 2, 2023 - September 18, 2025Led data-driven multichannel campaigns and delivered 7+ data-driven presentations to align digital and offline marketing strategies.
Digital Marketing Assistant at Azurreo
December 2, 2022 - September 18, 2025Optimized email marketing via Mailchimp, boosting open rates and CTR, and growing organic traffic.
Remote Digital Marketing Manager at Immigration Affairs Holdings
August 1, 2024 - PresentManaged all digital marketing activities for a holding of 3 companies, driving a 27% average revenue increase in one year while reducing marketing spend by 55%. Implemented multi-channel digital strategies (Google Ads, Meta Ads, SEO). Led content creation and analytics to optimize performance.
Chief Executive Officer at Next Wave Agency
October 2, 2024 - September 18, 2025Implemented digital marketing tech (automation, CRM integrations, advanced analytics) to increase campaign efficiency by 25%. Developed client acquisition & retention strategies, boosting CLV by 20%. Negotiated contracts and managed key accounts, increasing agency revenue by 17%. Achieved 85% alignment between strategic plans and business growth goals.
Growth Marketing Manager at Primo Eventi
May 1, 2023 - September 18, 2025Led market research and segmentation to launch targeted B2B/B2C campaigns. Optimized email marketing via Mailchimp, boosting open rates and CTR up to 15%. Managed social media and website updates, applying SEO and Google Tag Manager to grow organic traffic by 27%. Delivered 7+ data-driven presentations to align digital and offline strategies.
Digital Marketing Assistant at Azurro
December 1, 2022 - September 18, 2025Coordinated B2B ad campaigns on Google Ads and LinkedIn Ads, contributing to 15% lead generation growth. Spearheaded social media data collection and benchmarking using Sprout Social and Buffer, identifying top 3 performing content types, leading to more effective content strategies. Produced 10+ promotional presentations and assisted in cross-channel marketing initiatives.
Education
Master's Degree in Business Administration (MBA) at International School of Business
January 1, 2019 - December 31, 2021Bachelor's Degree in Information and Communications Technologies at École Nationale d'Électronique et des Télécommunications
January 1, 2016 - December 31, 2019Master of Business Administration (MBA) at International School of Business
January 1, 2019 - December 31, 2021Bachelor’s Degree in Information and Communications Technologies at École Nationale d'Électronique et des Télécommunications (ENSETE), Sfax
January 1, 2016 - December 31, 2019MBA in Business Administration at International School of Business
January 1, 2019 - December 31, 2021Bachelor's Degree in Information and Communications Technologies at Ecole Nationale d'Électronique et des Télécommunications
January 1, 2016 - December 31, 2019Qualifications
Google Fundamentals of Marketing Certification
January 11, 2030 - September 18, 2025Google Analytics Certification
January 11, 2030 - September 18, 2025Certified Digital Marketing Leader
January 11, 2030 - September 18, 2025Google Certificate in Fundamentals of Marketing
January 11, 2030 - September 18, 2025Google Analytics Certification
January 11, 2030 - September 18, 2025Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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