I’m Fernanda Soares Kitchener, a Learning Designer and Learning Enablement professional who helps organizations turn complex business processes into clear, learner-centered training experiences. I’ve led end-to-end learning solutions—from learning needs analysis and learning objectives to instructional strategies, storyboards, assessments, and digital learning content—by partnering closely with SMEs and cross-functional teams. Throughout my career at CAIXA–School of Government, I’ve supported onboarding, compliance, and enterprise system adoption through instructor-led, eLearning, and blended learning programs. I also manage Moodle-based learning operations and use learning analytics to inform continuous improvement, helping deliver scalable capability-building initiatives for thousands of learners each year.…

Fernanda Canavarro Nascimento T Soares

I’m Fernanda Soares Kitchener, a Learning Designer and Learning Enablement professional who helps organizations turn complex business processes into clear, learner-centered training experiences. I’ve led end-to-end learning solutions—from learning needs analysis and learning objectives to instructional strategies, storyboards, assessments, and digital learning content—by partnering closely with SMEs and cross-functional teams. Throughout my career at CAIXA–School of Government, I’ve supported onboarding, compliance, and enterprise system adoption through instructor-led, eLearning, and blended learning programs. I also manage Moodle-based learning operations and use learning analytics to inform continuous improvement, helping deliver scalable capability-building initiatives for thousands of learners each year.…

Available to hire

I’m Fernanda Soares Kitchener, a Learning Designer and Learning Enablement professional who helps organizations turn complex business processes into clear, learner-centered training experiences. I’ve led end-to-end learning solutions—from learning needs analysis and learning objectives to instructional strategies, storyboards, assessments, and digital learning content—by partnering closely with SMEs and cross-functional teams.

Throughout my career at CAIXA–School of Government, I’ve supported onboarding, compliance, and enterprise system adoption through instructor-led, eLearning, and blended learning programs. I also manage Moodle-based learning operations and use learning analytics to inform continuous improvement, helping deliver scalable capability-building initiatives for thousands of learners each year.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Advanced

Work Experience

AI Evaluation & Content Projects (Freelance / Remote)
January 1, 2025 - Present
Review and improve content for clarity, consistency, and structure while working within structured workflows and quality guidelines. Support content organization and evaluation processes.
Instructional Designer & Learning Experience Consultant at CAIXA – School of Government
January 1, 2016 - January 1, 2025
Design and deliver enterprise learning solutions for onboarding, compliance, and system adoption. Conduct learning needs analysis, define learning objectives, develop instructional strategies, and create learner-centered materials including eLearning, blended learning, facilitator guides, learner manuals, job aids, storyboards, video scripts, and assessments. Partner with SMEs and multidisciplinary teams to translate complex business processes into practical and accessible learning experiences. Develop learning activities, assessments, and evaluation strategies to measure effectiveness and drive continuous improvement. Produce learning materials for 300+ instructor-led sessions reaching ~6,000 learners annually. Serve as Moodle-based LMS functional administrator, managing enrollments, certifications, reporting, learner support, assessments, and platform operations, and generate learning analytics and performance reports.
Government Strategy Consultant at CAIXA – Government & Institutional Programs
January 1, 2015 - January 1, 2016
Support implementation of a government client segmentation strategy by defining and operationalizing municipal and institutional customer classification criteria. Translate segmentation rules into structured data specifications for enterprise CRM implementation. Coordinate discussions between business areas and CRM teams to validate business rules and drive adoption of a standardized customer management model. Coordinate final edition efforts for the CAIXA Best Practices in Local Management program, including participant engagement, communications, evaluation activities, and program operations.
Service Design Consultant at CAIXA – Organization and Strategy Department
January 1, 2014 - January 1, 2015
Contribute to customer and employee experience transformation initiatives with McKinsey & Company, supporting strategic service redesign. Conduct field research through branch visits, correspondent banking observations, mystery shopping, and customer interviews to understand real user experiences and operational processes. Map end-to-end customer journeys and identify pain points and service improvement opportunities by comparing designed processes with observed experiences. Support the Jeito CAIXA de Atender initiative via qualitative field research across Northern Brazil, synthesizing insights for executive presentations and strategic recommendations.
Program Coordination Specialist at CAIXA – Planning Actions for a Sustainable Environment Program
January 1, 2010 - January 1, 2014
Coordinate day-to-day operations of CAIXA Best Practices in Local Management, a nationwide program inspired by UN best practices and local leadership initiatives. Specify requirements for a new digital platform to enable end-to-end workflows for project registration, evaluator management, scoring, knowledge management, and award administration. Design participant support resources such as training materials, user guides, communications assets, evaluation manuals, and onboarding content for employees, evaluators, and participants. Redesign program visual identity with Marketing and Communications, support website and campaign coordination, and assist production of documentary videos and publications. Coordinate national evaluation activities including logistics, evaluator engagement, training sessions, and award ceremonies, and help implement a structured evaluator program with automated assignment workflows.
Business Systems Analyst | User Experience at CAIXA – Core Banking System Project
January 1, 2007 - January 1, 2010
Participate in design and implementation of SIEMP, a next-generation commercial lending platform to modernize legacy loan operations using web-based architecture, system integration, and configurable financial products. Gather business requirements, translate operational needs into functional specifications, business rules, use cases, and interface requirements for development teams. Collaborate with developers and QA to validate proposed solutions across the lifecycle, including functional validation, business rule verification, usability testing, and UAT prior to production. Design user support materials including contextual help guides, system documentation, and video-based help navigation, and deliver training sessions to support rollout of lending products and system functionality.

Education

Add your educational history here.

Qualifications

Postgraduate Certificate in Marketing
January 11, 2030 - September 25, 2026
Bachelor’s Degree in Business Administration
January 11, 2030 - September 25, 2026
Professional Certificate in UX Design
January 11, 2030 - September 25, 2026
Learning Management Systems (Moodle) and LMS Operations
January 11, 2030 - September 25, 2026
Microsoft 365
January 11, 2030 - September 25, 2026
Google Workspace
January 11, 2030 - September 25, 2026

Industry Experience

Education, Government, Financial Services, Professional Services

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

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