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Hi, I’m Fernanda Doniani, a corporate communications leader with 15+ years of experience guiding global brands through complex media landscapes. I specialize in developing compelling narratives, managing media relations, and driving thought-leadership programs for multinational organizations. I’m bilingual in English and Portuguese and have a track record of strengthening reputation across LATAM markets through strategic storytelling and cross-functional collaboration. In my roles, I’ve led press relations, executive communications, and earned-media campaigns for multinational organizations, coordinating product launches, awards, and industry events. I excel at building resilient media ecosystems, shaping messaging that resonates with diverse audiences, and partnering with global teams to stay ahead of industry trends.…Hi, I’m Fernanda Doniani, a corporate communications leader with 15+ years of experience guiding global brands through complex media landscapes. I specialize in developing compelling narratives, managing media relations, and driving thought-leadership programs for multinational organizations. I’m bilingual in English and Portuguese and have a track record of strengthening reputation across LATAM markets through strategic storytelling and cross-functional collaboration. In my roles, I’ve led press relations, executive communications, and earned-media campaigns for multinational organizations, coordinating product launches, awards, and industry events. I excel at building resilient media ecosystems, shaping messaging that resonates with diverse audiences, and partnering with global teams to stay ahead of industry trends.

Fernanda Doniani

PR Freelancer, Content Creator, Copywriter, +2

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Hi, I’m Fernanda Doniani, a corporate communications leader with 15+ years of experience guiding global brands through complex media landscapes. I specialize in developing compelling narratives, managing media relations, and driving thought-leadership programs for multinational organizations. I’m bilingual in English and Portuguese and have a track record of strengthening reputation across LATAM markets through strategic storytelling and cross-functional collaboration. In my roles, I’ve led press relations, executive communications, and earned-media campaigns for multinational organizations, coordinating product launches, awards, and industry events. I excel at building resilient media ecosystems, shaping messaging that resonates with diverse audiences, and partnering with global teams to stay ahead of industry trends.…Hi, I’m Fernanda Doniani, a corporate communications leader with 15+ years of experience guiding global brands through complex media landscapes. I specialize in developing compelling narratives, managing media relations, and driving thought-leadership programs for multinational organizations. I’m bilingual in English and Portuguese and have a track record of strengthening reputation across LATAM markets through strategic storytelling and cross-functional collaboration. In my roles, I’ve led press relations, executive communications, and earned-media campaigns for multinational organizations, coordinating product launches, awards, and industry events. I excel at building resilient media ecosystems, shaping messaging that resonates with diverse audiences, and partnering with global teams to stay ahead of industry trends.

Available to hire

Hi, I’m Fernanda Doniani, a corporate communications leader with 15+ years of experience guiding global brands through complex media landscapes. I specialize in developing compelling narratives, managing media relations, and driving thought-leadership programs for multinational organizations. I’m bilingual in English and Portuguese and have a track record of strengthening reputation across LATAM markets through strategic storytelling and cross-functional collaboration.

In my roles, I’ve led press relations, executive communications, and earned-media campaigns for multinational organizations, coordinating product launches, awards, and industry events. I excel at building resilient media ecosystems, shaping messaging that resonates with diverse audiences, and partnering with global teams to stay ahead of industry trends.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Portuguese

Fluent

English

Fluent

Work Experience

External Communications Manager at EY

August 1, 2023 - October 24, 2025

Oversee media relations and PR strategy for EY in Brazil and LATAM, strengthening corporate reputation across markets. Cultivated relationships with top-tier media, securing high-impact earned media coverage in business and technology outlets. Managed executive communications, including thought leadership programs and award submissions. Directed 20+ product/project launches, developing media plans and briefing senior leadership for interviews and press engagements. Collaborated with global teams to align messaging with emerging industry trends and market dynamics.

PR Manager at Máquina Cohen & Wolfe

June 1, 2018 - October 24, 2025

Led corporate communications planning, stakeholder engagement, and media relations for multinational clients across LATAM. Built and maintained relationships with journalists to maximize brand visibility. Developed executive speaking opportunities, award submissions, and key industry events. Directed 8+ major campaigns and crisis management as needed.

Senior Analyst at Máquina Public Relations

January 1, 2013 - October 24, 2025

Coordinated media relations, developed strategic communications plans, and produced press content to strengthen client brands. Organized press conferences and events to heighten brand visibility.