Fernando Madero is a Los Angeles–based producer, director, and cinematographer with over 10 years of experience leading commercial, branded, and narrative productions across the U.S. and Latin America. He is the founder of Madero Films and has overseen hundreds of shoots spanning advertising, music videos, short-form storytelling, and feature films. His work ranges from stylized automotive and lifestyle campaigns to socially driven narrative projects. His short film Driven by Desire was nominated for Best Drama at the London Motor Film Festival, while Parallel, a sci-fi short he produced, premiered at the Cannes Short Film Corner. Fernando has served as Director of Photography and co-producer on multiple features, including Beyond the Neon, a vérité-style film blending scripted scenes with real interviews, now streaming on Apple and Amazon Prime. Most recently, he worked as Director of Photography on the indie feature Pretty Boy Delaney, currently in post-production. Known for combining strong creative vision with reliable execution, Fernando brings an end-to-end understanding of production—from concept and strategy through delivery.…

Fernando Madero

Fernando Madero is a Los Angeles–based producer, director, and cinematographer with over 10 years of experience leading commercial, branded, and narrative productions across the U.S. and Latin America. He is the founder of Madero Films and has overseen hundreds of shoots spanning advertising, music videos, short-form storytelling, and feature films. His work ranges from stylized automotive and lifestyle campaigns to socially driven narrative projects. His short film Driven by Desire was nominated for Best Drama at the London Motor Film Festival, while Parallel, a sci-fi short he produced, premiered at the Cannes Short Film Corner. Fernando has served as Director of Photography and co-producer on multiple features, including Beyond the Neon, a vérité-style film blending scripted scenes with real interviews, now streaming on Apple and Amazon Prime. Most recently, he worked as Director of Photography on the indie feature Pretty Boy Delaney, currently in post-production. Known for combining strong creative vision with reliable execution, Fernando brings an end-to-end understanding of production—from concept and strategy through delivery.…

Available to hire

Fernando Madero is a Los Angeles–based producer, director, and cinematographer with over 10 years of experience leading commercial, branded, and narrative productions across the U.S. and Latin America. He is the founder of Madero Films and has overseen hundreds of shoots spanning advertising, music videos, short-form storytelling, and feature films.

His work ranges from stylized automotive and lifestyle campaigns to socially driven narrative projects. His short film Driven by Desire was nominated for Best Drama at the London Motor Film Festival, while Parallel, a sci-fi short he produced, premiered at the Cannes Short Film Corner.

Fernando has served as Director of Photography and co-producer on multiple features, including Beyond the Neon, a vérité-style film blending scripted scenes with real interviews, now streaming on Apple and Amazon Prime. Most recently, he worked as Director of Photography on the indie feature Pretty Boy Delaney, currently in post-production.

Known for combining strong creative vision with reliable execution, Fernando brings an end-to-end understanding of production—from concept and strategy through delivery.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Founder at Creativ Adworks
September 30, 2024 - Present
At Creativ Adworks, I develop advertising and brand content designed for real-world distribution—combining cinematic production with a performance-driven approach across digital, social, and CTV.

Education

PR & Communication Associates Degree at Universidad Autonoma de Guadalajara
February 1, 2010 - February 1, 2012
Formal training in public relations, communication strategy, and media foundations.
Intensive Filmmaking Program at Vancouver Film School
January 1, 2012 - January 1, 2013
Hands-on, production-focused training covering directing, cinematography, editing, and on-set workflows.
Producing Specialization at New York Film Academy
September 1, 2014 - September 1, 2015
Advanced focus on film producing, including development, budgeting, scheduling, and production management.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment
    paper Creativ Adworks - Advertising systems, paid media creative, and scalable campaigns

    This portfolio represents work produced through Creativ Adworks, a creative advertising studio focused on building premium content designed to perform.

    Creativ Adworks operates at the intersection of cinematic production and paid media—developing advertising assets, brand videos, and scalable content systems for brands running campaigns across social, digital, and connected TV platforms. The work spans high-end brand storytelling, product-driven advertising, short-form performance creative, and campaign-based content designed for real distribution, not just aesthetics.

    LINK: CreativAdworks.com

    Fernando Madero leads projects end to end, overseeing strategy, creative direction, production, and post—ensuring that every asset aligns with campaign goals, platform requirements, and brand standards. The emphasis is on clarity, pace, visual authority, and efficiency, allowing brands to deploy content quickly and consistently across multiple channels.

    Creativ Adworks is built for brands that need agency-level quality with faster execution and direct creative ownership.

    paper The High Creative - Commercial Work Porfolio

    This body of work represents projects developed through The High Creative, spanning product-focused commercials, brand campaigns, music videos, web series, and short-form content.

    LINK: https://www.twine.net/signin

    The approach blends cinematic production with a commercial and performance mindset—building visuals designed to live across digital, social, and campaign ecosystems. Projects range from tightly scoped product narratives to multi-episode branded series, executed with an emphasis on clarity, pace, and visual identity.

    From concept development through production and post, Fernando Madero leads end-to-end execution—overseeing creative direction, production, cinematography, and editing to ensure consistency across formats and platforms.

    paper Pretty Boy Delaney (Feature Film)

    Pretty Boy Delaney is a narrative feature currently in post-production, shot in a highly stylized, predominantly nocturnal visual style. Filmed on Orion anamorphic lenses, the project required complex lighting setups and rapid execution across multiple locations per shoot day.

    Director of Photography & Camera Operator: Fernando Madero

    IMDB: https://www.twine.net/signin

    paper Madero Films - Showreel

    All projects shown were produced, directed, shot, and edited by Fernando Madero.

    LINK TO SHOWREEL: https://www.twine.net/signin

    This reel showcases a decade of work across commercial, branded, narrative, and lifestyle projects in the U.S. and Latin America. Fernando brings an end-to-end approach to production—combining creative direction, cinematography, editing, and strategy to deliver work that is both cinematic and performance-driven.

    From stylized automotive films and premium brand campaigns to narrative features and short-form storytelling, the focus remains the same: strong visual language, efficient execution, and content built to move audiences.

    Based in Los Angeles. Available for commercial, branded, and narrative projects worldwide.