Hi, I'm Fernando Senegal, a creative lead, design director, and brand strategist who loves building impactful campaigns across digital, social, video, and activations. I set the creative vision, inspire cross-functional teams, and deliver scalable brand voice and storytelling that captivate audiences while aligning with business goals. My work spans healthcare and life sciences, medical devices, law, and SaaS, where I translate complex information into clear visuals, presentations, and experiences. I also integrate AI tools to improve efficiency and spark innovation across creative workflows.…

Fernando Senegal

Hi, I'm Fernando Senegal, a creative lead, design director, and brand strategist who loves building impactful campaigns across digital, social, video, and activations. I set the creative vision, inspire cross-functional teams, and deliver scalable brand voice and storytelling that captivate audiences while aligning with business goals. My work spans healthcare and life sciences, medical devices, law, and SaaS, where I translate complex information into clear visuals, presentations, and experiences. I also integrate AI tools to improve efficiency and spark innovation across creative workflows.…

Available to hire

Hi, I’m Fernando Senegal, a creative lead, design director, and brand strategist who loves building impactful campaigns across digital, social, video, and activations. I set the creative vision, inspire cross-functional teams, and deliver scalable brand voice and storytelling that captivate audiences while aligning with business goals.

My work spans healthcare and life sciences, medical devices, law, and SaaS, where I translate complex information into clear visuals, presentations, and experiences. I also integrate AI tools to improve efficiency and spark innovation across creative workflows.

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Language

English
Fluent

Work Experience

Creative Director (Art) – Brand Partner at IVWATCH
December 31, 2009 - December 30, 2017
Partnered with C-suite to build a compliant brand visual storytelling system for FDA-regulated medical devices, aligning R&D, regulatory teams, and clinicians to ensure medically accurate messaging, resulting in a 30% increase in HCP engagement. Managed a 10-member internal design team and external vendors, reducing production timelines by 25% while achieving 100% compliance with medical-regulatory review processes.
Creative Director (Art) – Brand Partner at ivWatch / Blox
December 30, 2022 - December 29, 2025
ivWatch's sister brand, Blox, has an N95 face mask. I worked with their internal marketing division to define and document core brand elements, including visual language, typography, color, layout, illustration/imagery direction, motion principles, and tone. We followed up with a full system that is expressive yet practical and is built to scale a 10-week multichannel online and outdoor brand campaign, “The Unfake Mask.” Additionally, I teamed with an internal marketing team to build and support an activation (ONE IV STOLE A PART OF ME), integrating digital, print, and event activations; drove 37% sales growth; and earned award-winning patient safety campaigns in the 2024 MarCom Platinum/Gold awards.
Creative Lead, Trial Presentations at Bates & Bates Law
January 1, 2006 - December 31, 2013
Identity and brand development: Designed and maintained a flexible, scalable visual and identity brand expression deployable across all channels, increasing client engagement by 45%. Trial Storytelling: Developed visual narratives for high-stakes IP litigation (Gibson Guitars v. Dean Guitars), translating complex legal data into jury-ready presentations that secured court-ordered injunctions and licensing settlements. Global Brand Compliance: Designed multilingual compliance training materials for Coca-Cola’s IP division, improving cross-department understanding of trademark guidelines by 60% and reducing infringement risks.
Creative Lead, Trial Presentations at Bates & Bates Law
December 31, 2021 - December 30, 2025
Art Director – Presentation at Mach 49
January 1, 2022 - December 31, 2023
Storytelling methodology: Developed a comprehensive storytelling framework and executed presentations to secure multi-million-dollar funding for startups, achieving a 45% success rate. Investor-Ready Presentations: Created modular presentation systems for sustainable ventures, incorporating AI-driven data visualization to secure $50M+ in funding across 12 pitches. Process Optimization: Implemented tailored workflows and reusable design templates, reducing creative production timelines by 50% while maintaining brand consistency for 4+ global clients.
Brand Creative Lead at Highfive Conferencing (Dialpad)
January 1, 2019 - December 31, 2020
Comprehensive Brand Architecture: Updated brand identity across multiple channels as a solo design lead, evolving the brand's visual identity and overseeing end-to-end creative development including demand generation and sales activations. Rebranding: Developed visual storytelling strategies for Highfive's corporate acquisition, maintaining brand expression across digital and physical event platforms, significantly improving brand consistency and visual appeal.
Sr. Art Director – Presentation at Uber
January 1, 2018 - December 31, 2018
Presentation Design Lead: Conceptualized and storyboarded presentation visual narratives, capturing executive vision and driving stakeholder interest through tailored presentations. Omnichannel Launch Campaign: Produced broadcast-ready keynote visuals and motion graphics for Uber’s aviation summit, aired on CNBC/Bloomberg; assets supported investor acquisition.
Creative Director – Branding at Jaunt VR – Rebrand
January 1, 2018 - December 31, 2018
Rapid Rebranding: Led a 2-month redesign of brand identity during acquisition, aligning departmental teams to deliver a cohesive visual system that accelerated due diligence. Lead a comprehensive brand redesign within two months, hiring and managed 8 contractors to update messaging, voice, style, story, full ID and brand suite, supporting Verizon’s acquisition.
Sr. Art Director – Storyteller at Edelman Digital
January 1, 2017 - December 31, 2018
Presentation Design: Collaborated with pitch teams in crafting concise, relatable visuals, translating complex information for client-facing pitch decks for Slack, Illumina, Xoom, Levi's Vote campaign, ServiceNow, Mediware, contributing to a successful win rate. Crisis Communication Design: Developed compliance-approved visual toolkits for healthcare clients, increasing crisis-preparedness training participation by 35% and winning 47% of competitive pitches. Dynamic Visualization: Developed solutions and scenario visualizations for Infinity, increasing internal crisis-preparedness training participation by 30%.
Sr. Art Director – Storyteller at Edelman Digital
January 1, 2018 - December 31, 2019
Dynamic Visualization: Developed solutions and scenario visualizations for Infinity, increasing internal crisis-preparedness training participation by 30%.
Creative Director – Branding at Jaunt VR
December 26, 2017 - December 26, 2017
Rapid rebranding during acquisition; led a 2-month brand redesign, hired and managed 8 contractors to align messaging, voice, and visual identity to support Verizon’s acquisition.

Education

Bachelor of Fine Arts (BFA) at The Art Institute of Atlanta
January 11, 2004 - June 13, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Professional Services, Media & Entertainment, Software & Internet, Other, Life Sciences
    paper Uber Elevate Live Presentation

    Uber Elevate Summit brought together 750+ global aviation leaders at the Skirball Center in Los Angeles, California, to showcase the future of urban air mobility. As a creative producer, I led the visual development of a high-impact broadcast keynote presentation for Uber Air. Distilling complex aviation concepts into engaging visuals and diagrams that worked both on stage and on live Bloomberg and MSNBC TV broadcasts. The project required creating a cohesive, on-brand deck for this presentation, ensuring alignment with Uber’s innovative and forward-thinking identity.

    Portfolio Link: https://fernandosenegal.com/portfolio/uber-elevate-2018/

    Event Overview:

    Keynote Slide Animation Example:

    Transportation Walkthrough Video Edited:

    paper Jaunt VR Brand system update

    Jaunt, once a leader in VR/AR production, deployment management, and software, transitioned into a focused Augmented Reality (AR) software development company. As creative director, I led the evolution of Jaunt’s brand system, moving beyond its iconic Jaunt One camera to reflect its new positioning in the market. This transformation required a strategic overhaul to redefine Jaunt’s identity, ensuring it resonated with brands, investors, and the media industry as a global provider of premium AR experiences.

    Protfolio Link: https://fernandosenegal.com/portfolio/jauntbrand

    Brand Motion Visual Concepts:

    paper One IV stole a part of me - Experimental Design Activation

    The goal was to create a series of lean-in moments—that would captivate viewers at the very moment of play. These moments were designed to spark curiosity, evoke emotion, and ultimately drive meaningful online conversation and sharing. In addition, that momentum in story expanded in the experimental marketing and design for trade shows and interview road shows in 4 countries including the US. The result? A 10-week program that amplified Melissa’s voice and grew her follower base by 5%, ivWatch’s following by 8%. Winning Marcom Platinum, Silver and Danda Gold.

    https://fernandosenegal.com/portfolio/oneivstole/

    paper Patient Stories Untold

    In this project, the objective was to get at the heart of IV patient’s stories by interviewing real life patients who gave narrated powerful stories to further educate how serious of an issue, infiltration, and extravasation is. How it changes and continue to affect the lives of those patients. In this project drafted a storyboard, story direction and interview questions presented to interviewees. Coordinated and directing video production teams from concept to finished production.



    paper Tools for Humanity - Unwrapped

    Designed and built a polished Keynote presentation for a livestream broadcast.
    Collaborated with the creative, production, and comms teams to iterate on design and incorporate real-time feedback.
    Prepared multiple versions and export formats for rehearsal, broadcast, and archival use (Keynote, PDF, video exports).
    Designed for clarity, rhythm, and storytelling, particularly for this live presentation.
    Animation and transition presets tuned for broadcast smoothness (no latency-heavy effects).
    Live broadcast gained 6K Views live and 10K views in 2-weeks of broadcast.