I’m a commercially minded wine and spirits growth professional with 7+ years’ experience driving account management, wholesale expansion, and multi-channel brand activation. I combine a sharp commercial sense with a passion for storytelling, turning brand equity into measurable results and fostering long-term partnerships across markets locally and globally. In every role I translate market insights into actionable plans, align cross-functional teams, and deploy activation calendars that accelerate distribution, visibility, and sustainable profitability.…

Supisara Samran

I’m a commercially minded wine and spirits growth professional with 7+ years’ experience driving account management, wholesale expansion, and multi-channel brand activation. I combine a sharp commercial sense with a passion for storytelling, turning brand equity into measurable results and fostering long-term partnerships across markets locally and globally. In every role I translate market insights into actionable plans, align cross-functional teams, and deploy activation calendars that accelerate distribution, visibility, and sustainable profitability.…

Available to hire

I’m a commercially minded wine and spirits growth professional with 7+ years’ experience driving account management, wholesale expansion, and multi-channel brand activation. I combine a sharp commercial sense with a passion for storytelling, turning brand equity into measurable results and fostering long-term partnerships across markets locally and globally.
In every role I translate market insights into actionable plans, align cross-functional teams, and deploy activation calendars that accelerate distribution, visibility, and sustainable profitability.

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Skills

Experience Level

Language

Thai
Fluent
English
Advanced

Work Experience

Account Manager - Wholesale at Moet Hennessy Thailand
January 1, 2020 - January 1, 2024
Lead commercial negotiations on pricing, listings, promotional mechanics and contract terms, balancing growth ambition with margin, profitability and long-term customer sustainability. Delivered high-impact training, trade engagement, consumer events and master classes as brand ambassador, translating brand equity into commercial results while managing P&L and marketing budgets. Delivered year-on-year distribution growth, increasing distribution points by +20% annually while consistently exceeding sales targets. Worked cross-functionally with Commercial, Marketing and Finance and senior stakeholders locally and globally, aligning priorities, activation calendars and successful set-up and scale of the business in Thailand.
Prestige Key Accounts Manager at Penfolds International (Bangkok, Thailand)
January 1, 2019 - January 1, 2021
Managed Prestige key accounts and strategic partnerships, driving growth through opportunity identification, multi-channel engagement, and ROI-focused negotiation. Implemented training and trade events, converting brand equity into commercial results while maintaining P&L and marketing budgets. Led cross-functional collaboration with Commercial, Brand and Trade Marketing teams to align objectives, activation calendars and channel strategies across Thailand.

Education

Add your educational history here.

Qualifications

Industry Experience

Media & Entertainment, Wholesale & Distribution, Travel & Hospitality, Professional Services, Consumer Goods

Skills

Experience Level