Hi, I'm Filip Duranovic. I'm a music industry professional with over five years at Universal Music Group (UMG). I specialize in digital music promotion, rights management, and content operations across global streaming platforms. I've built a data-driven approach to A&R, optimized metadata for multi-platform distribution, and secured high-profile playlist placements. I have a deep understanding of European and regional music markets and enjoy working with cross-functional teams to drive growth and artist development.…

Filip Duranovic

Hi, I'm Filip Duranovic. I'm a music industry professional with over five years at Universal Music Group (UMG). I specialize in digital music promotion, rights management, and content operations across global streaming platforms. I've built a data-driven approach to A&R, optimized metadata for multi-platform distribution, and secured high-profile playlist placements. I have a deep understanding of European and regional music markets and enjoy working with cross-functional teams to drive growth and artist development.…

Available to hire

Hi, I’m Filip Duranovic. I’m a music industry professional with over five years at Universal Music Group (UMG). I specialize in digital music promotion, rights management, and content operations across global streaming platforms.

I’ve built a data-driven approach to A&R, optimized metadata for multi-platform distribution, and secured high-profile playlist placements. I have a deep understanding of European and regional music markets and enjoy working with cross-functional teams to drive growth and artist development.

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Language

English
Advanced
German
Intermediate
Serbian
Fluent

Work Experience

Manager, Music Programming & Playlists at Universal Music Serbia
January 1, 2024 - January 1, 2025
Directed artist catalog distribution for a diverse roster across Spotify, Deezer, Apple Music, and YouTube, ensuring 100% metadata accuracy and rights compliance. Leveraged streaming analytics to identify high-potential tracks, and commercial opportunities for digital growth streaming growth. Led cross-functional teams (Marketing, Creative, Distribution) to execute integrated release campaigns for major regional and international artists. Coordinated regional playlist strategies, aligning local promotion with global Universal Music Group standards and platform guidelines.
Playlist Curation Manager at Universal Music Serbia
January 1, 2020 - January 1, 2024
Managed the end-to-end music pitching process to international distribution partners, securing placements that expanded artist reach and listener engagement. Utilized internal data tools to optimize streaming performance, providing actionable insights to refine marketing and social media strategies. Maintained catalog organization, ensuring all platform assets met industry compliance and quality benchmarks. Reported on performance metrics to senior leadership to guide future investment and artist development decisions.
Public Relations and Marketing Intern at Grad Beograd
January 1, 2018 - January 1, 2020
Coordinated media campaigns and direct marketing initiatives, increasing the organization’s digital presence and client database. Managed social media accounts (Instagram, Facebook, Twitter) to drive community engagement for cultural events and fairs.
Database Entry Specialist at MK IT Business Solutions
January 1, 2016 - January 1, 2017
Managed large-scale data entry projects using Excel and computerized systems, focusing on statistical analysis and data security.

Education

at Faculty of Veterinary Medicine, University of Belgrade
January 11, 2030 - May 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment