In today's dynamic and visually-driven market, the role of a Creative Thinking Manager transcends traditional boundaries, demanding a holistic and multifaceted approach to creativity. It is no longer enough to simply manage creative teams; true leadership in this domain requires a deep, intrinsic understanding of the creative process from concept to execution, a 360-degree creative background that informs and elevates strategic thinking. This is where the profile of a professional who is both a Creative Thinking Manager and a Digital Artist becomes not just valuable, but essential. My professional journey, as showcased in my portfolio, is a testament to this philosophy. With a rich and diverse background spanning over two decades, I have cultivated a unique blend of artistic sensibility and strategic acumen. My experience is not confined to a single creative discipline; it is a tapestry woven from threads of textile decoration, fashion design, branding, visual design, product design, packaging, post-production, and digital art. This extensive and varied experience has provided me with a comprehensive understanding of the entire creative ecosystem, enabling me to approach every project with a holistic perspective. As a Creative Thinking Manager, my role is to guide and inspire creative teams to produce work that is not only aesthetically pleasing but also strategically aligned with business objectives. My ability to do this effectively is rooted in my hands-on experience as a creative professional. I have not only directed creative projects but have also been the one to sketch the initial designs, select the color palettes, and craft the visual narratives. This deep-seated understanding of the creative craft allows me to communicate with my teams on a more profound level, to anticipate challenges, and to provide guidance that is both practical and inspiring. My identity as a Digital Artist is a crucial component of my 360-degree creative background. In an era where technology is constantly reshaping the creative landscape, my expertise in digital tools such as the Adobe Creative Suite, Maya, Midjourney, and Dall-E is a significant asset. I am not just a manager who understands the potential of these tools; I am a creator who actively uses them to bring visions to life. This allows me to bridge the gap between traditional artistic techniques and cutting-edge technology, to innovate, and to push the boundaries of what is possible. My portfolio is a testament to this synergy between art and strategy. From the rebranding of luxury fragrance and cosmetic brands to the art direction of high-fashion photoshoots, each project demonstrates a meticulous attention to detail, a deep understanding of brand identity, and a commitment to creating work that is both beautiful and effective. My work is not just about creating pretty pictures; it is about telling stories, evoking emotions, and building connections between brands and their audiences.

Filippo Lapi

PRO

In today's dynamic and visually-driven market, the role of a Creative Thinking Manager transcends traditional boundaries, demanding a holistic and multifaceted approach to creativity. It is no longer enough to simply manage creative teams; true leadership in this domain requires a deep, intrinsic understanding of the creative process from concept to execution, a 360-degree creative background that informs and elevates strategic thinking. This is where the profile of a professional who is both a Creative Thinking Manager and a Digital Artist becomes not just valuable, but essential. My professional journey, as showcased in my portfolio, is a testament to this philosophy. With a rich and diverse background spanning over two decades, I have cultivated a unique blend of artistic sensibility and strategic acumen. My experience is not confined to a single creative discipline; it is a tapestry woven from threads of textile decoration, fashion design, branding, visual design, product design, packaging, post-production, and digital art. This extensive and varied experience has provided me with a comprehensive understanding of the entire creative ecosystem, enabling me to approach every project with a holistic perspective. As a Creative Thinking Manager, my role is to guide and inspire creative teams to produce work that is not only aesthetically pleasing but also strategically aligned with business objectives. My ability to do this effectively is rooted in my hands-on experience as a creative professional. I have not only directed creative projects but have also been the one to sketch the initial designs, select the color palettes, and craft the visual narratives. This deep-seated understanding of the creative craft allows me to communicate with my teams on a more profound level, to anticipate challenges, and to provide guidance that is both practical and inspiring. My identity as a Digital Artist is a crucial component of my 360-degree creative background. In an era where technology is constantly reshaping the creative landscape, my expertise in digital tools such as the Adobe Creative Suite, Maya, Midjourney, and Dall-E is a significant asset. I am not just a manager who understands the potential of these tools; I am a creator who actively uses them to bring visions to life. This allows me to bridge the gap between traditional artistic techniques and cutting-edge technology, to innovate, and to push the boundaries of what is possible. My portfolio is a testament to this synergy between art and strategy. From the rebranding of luxury fragrance and cosmetic brands to the art direction of high-fashion photoshoots, each project demonstrates a meticulous attention to detail, a deep understanding of brand identity, and a commitment to creating work that is both beautiful and effective. My work is not just about creating pretty pictures; it is about telling stories, evoking emotions, and building connections between brands and their audiences.

Available to hire

In today’s dynamic and visually-driven market, the role of a Creative Thinking Manager transcends traditional boundaries, demanding a holistic and multifaceted approach to creativity. It is no longer enough to simply manage creative teams; true leadership in this domain requires a deep, intrinsic understanding of the creative process from concept to execution, a 360-degree creative background that informs and elevates strategic thinking. This is where the profile of a professional who is both a Creative Thinking Manager and a Digital Artist becomes not just valuable, but essential.

My professional journey, as showcased in my portfolio, is a testament to this philosophy. With a rich and diverse background spanning over two decades, I have cultivated a unique blend of artistic sensibility and strategic acumen. My experience is not confined to a single creative discipline; it is a tapestry woven from threads of textile decoration, fashion design, branding, visual design, product design, packaging, post-production, and digital art. This extensive and varied experience has provided me with a comprehensive understanding of the entire creative ecosystem, enabling me to approach every project with a holistic perspective.

As a Creative Thinking Manager, my role is to guide and inspire creative teams to produce work that is not only aesthetically pleasing but also strategically aligned with business objectives. My ability to do this effectively is rooted in my hands-on experience as a creative professional. I have not only directed creative projects but have also been the one to sketch the initial designs, select the color palettes, and craft the visual narratives. This deep-seated understanding of the creative craft allows me to communicate with my teams on a more profound level, to anticipate challenges, and to provide guidance that is both practical and inspiring.

My identity as a Digital Artist is a crucial component of my 360-degree creative background. In an era where technology is constantly reshaping the creative landscape, my expertise in digital tools such as the Adobe Creative Suite, Maya, Midjourney, and Dall-E is a significant asset. I am not just a manager who understands the potential of these tools; I am a creator who actively uses them to bring visions to life. This allows me to bridge the gap between traditional artistic techniques and cutting-edge technology, to innovate, and to push the boundaries of what is possible.

My portfolio is a testament to this synergy between art and strategy. From the rebranding of luxury fragrance and cosmetic brands to the art direction of high-fashion photoshoots, each project demonstrates a meticulous attention to detail, a deep understanding of brand identity, and a commitment to creating work that is both beautiful and effective. My work is not just about creating pretty pictures; it is about telling stories, evoking emotions, and building connections between brands and their audiences.

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Language

English
Fluent
Italian
Fluent
French
Intermediate

Work Experience

Creative Director / Visual Designer at Lesy Srl
January 1, 2012 - December 31, 2019
Led creative direction and visual design for brand campaigns and collections, focusing on Made in Italy craftsmanship and luxurious presentation across catalogs, packaging, and window displays.
Art Director at Teatro Fragranze Uniche Srl
January 1, 2014 - December 31, 2024
Art Direction for home fragrances, branding, and product visuals; led cohesive image across products, advertising, and marketing materials; rebranding efforts.
Art Director at Antico Saponificio bignoli
January 1, 2021 - Present
Art Direction collaboration for packaging, branding, and product design.
Stylist / Visual Designer at Ferrifirenze Srl
January 1, 2014 - December 31, 2021
Styling and visual design for brand campaigns and collections in luxury fashion.
Creative Director at Emanuela Biffoli
January 1, 2020 - December 31, 2024
Creative direction for brand identity and design systems across campaigns and packaging.
Art Director / Visual Designer at Designer Plus
January 1, 2016 - December 31, 2017
Art direction and visual design for various clients.
Visual Designer at Zini Firenze Srl
January 1, 2014 - December 31, 2017
Visual design for luxury fashion/retail campaigns.
Visual Designer at Patrizia Garganti
January 1, 2014 - December 31, 2016
Visual design for collections and branding.
Art Director / Visual Designer at Simone Cosac Profumi
January 1, 2014 - December 31, 2017
Art direction and visual design for fragrance lines.
Visual Merchandising Manager at Ermanno Scervino
January 1, 2004 - December 31, 2005
Visual merchandising management and display strategy.
Art Director at Narcisse Srl
January 1, 2018 - Present
Art Director for fragrance brand; created cohesive visual language; ongoing collaboration.
Showroom Sales Associate at Fendi Spa
January 1, 2001 - December 31, 2003
Sales and showroom support for luxury fashion brand.
Store Clerk Women’s Department Manager at Fendi Spa Outlet
January 1, 1999 - December 31, 2001
Store operations; women's department management.
Stylist Freelance / Art Director at Braccialini Srl, Giovanni Raspini Spa, Puma Group
January 1, 2005 - December 31, 2019
Styling and art direction for campaigns; freelance projects across brands.
Designer Plus Art Director / Visual Designer at Designer Plus
January 1, 2016 - December 31, 2017
Combined design leadership with hands-on visual design across multiple brands.
Showroom Sales Associate at Fendi Spa (Rome and Milan)
January 1, 2001 - December 31, 2003
Showroom sales and client relationship development for luxury brand.
Stylist Freelance/Art Director at Various Brands (Braccialini Srl, Giovanni Raspini Spa, Puma Group)
January 1, 2005 - December 31, 2019
Styling and freelance art direction across multiple luxury brands.
Store Clerk Women’s Department Manager at Fendi Spa
January 1, 1999 - January 1, 2001
Clerical and customer service leadership in luxury retail environment.
Stylist Freelance/Art director at Braccialini Srl, Giovanni Raspini Spa, Puma Group
January 1, 2005 - January 1, 2019
Provided styling, art direction and visual design for multiple luxury brands; created cohesive brand imagery and campaigns.
Owner at Filippo Lapi
February 18, 2013 - Present
Owner of Effelluxury di Filippo Lapi - Art Direction - Creative Direction - Visual Design
Creative Thinking Manager and Digital Artist at Effelluxury di Filippo Lapi
January 1, 2026 - Present
A seasoned creative leader with over 20 years of experience, seamlessly blending artistic mastery with strategic vision. Expert in leading teams to develop groundbreaking visual concepts that captivate audiences, elevate brands, and drive business success. Proven ability to transform abstract ideas into high-impact, award-winning digital art and commercially successful visual solutions. AREAS OF EXPERTISE Leadership & Strategy: Creative Direction, Strategic Planning & Execution, Team Leadership & Mentorship, Innovative Problem-Solving, Brand Strategy & Development. Artistic & Technical Mastery: Visual Concept Development, Digital Imaging & Illustration, 3D Sculpting, Advanced Photo Editing & Retouching, Adobe Creative Suite, AI Design Tools & Prompt Engineering, Visual Branding & Identity. KEY ACHIEVEMENTS Pioneered innovative creative workflows, significantly boosting team efficiency and project innovation in dynamic corporate environments. Created award-winning digital artworks by blending traditional techniques with cutting-edge technology, including 3D sculpting and AI-generated imagery. Mentored and developed emerging creative talent, fostering a culture of flexible thinking and adaptability. Transformed abstract client visions into compelling, high-impact images that have elevated global brands.

Education

Graphic Designer Diploma at PC Academy
January 1, 2005 - December 31, 2005
Textile Decoration Expert Diploma at State Institute of Art
January 1, 1993 - December 31, 1993
Applied Arts Teacher Diploma at State Institute of Art Applied Arts Teacher Diploma
January 1, 1991 - December 31, 1991
English TIE - C1 Diploma at Franchi Institute
January 1, 2023 - December 31, 2023
Autodesk Maya with AI applicata Diploma at Istituto Volta
January 1, 2024 - December 30, 2025
Industrial Pattern Maker for Women’s Clothing Diploma at Callegari Institute
January 1, 2002 - December 31, 2002
Seo and Generative AI Diploma Design at UNID
January 1, 2025 - December 31, 2025
Graphic Designer Diploma at PC Academy
January 1, 2005 - December 31, 2005
Textile Decoration Expert Diploma at State Institute of Art
January 1, 1993 - December 31, 1993
Applied Arts Teacher Diploma at State Institute of Art
January 1, 1991 - December 31, 1991
English TIE - C1 Diploma at Franchi Institute
January 1, 2023 - December 31, 2023
Archaeology Department at University of Florence
January 1, 2000 - December 31, 2000
Autodesk Maya with AI applicata Diploma at Istituto Volta
January 1, 2024 - December 30, 2025
Industrial Pattern Maker for Women’s Clothing Diploma at Callegari Institute
January 1, 2002 - December 31, 2002
Seo and Generative AI Diploma at UNID
January 1, 2025 - December 31, 2025
Graphic Designer Diploma at PC Academy
January 11, 2030 - January 1, 2005
Textile Decoration Expert Diploma at State Institute of Art
January 11, 2030 - January 1, 1993
Applied Arts Teacher Diploma at State Institute of Art
January 11, 2030 - January 1, 1991
Archaeology Department at University of Florence
January 11, 2030 - January 1, 2000
Industrial Pattern Maker for Women’s Clothing Diploma at Callegari Institute
January 11, 2030 - January 1, 2002
Autodesk Maya with AI applicability Diploma at Istituto Volta
January 1, 2024 - December 30, 2025
Seo and Generative AI Diploma at UNID
January 1, 2025 - December 30, 2025

Qualifications

English TIE-C1 Diploma
January 1, 2023 - December 31, 2023
Autodesk Maya with AI applicata Diploma
January 1, 2024 - December 30, 2025
Industrial Pattern Maker for Women’s Clothing Diploma
January 1, 2002 - December 31, 2002
Seo and Generative AI Diploma Design
January 1, 2025 - December 31, 2025
Visual Merchandiser Training certificate
January 1, 2000 - December 31, 2000
University of Florence Archaeology Department
January 1, 2000 - December 31, 2000
English TIE - C1 Diploma
January 1, 2023 - December 30, 2025
Tower Bridge English Language Proficiency Certificate
January 1, 2001 - December 30, 2025
Visual Merchandiser Training certificate
January 1, 2000 - December 30, 2025

Industry Experience

Consumer Goods, Manufacturing, Media & Entertainment, Retail, Professional Services, Education