Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Finn, a content strategist and editor with 6 years’ experience across SEO, editorial planning, audience development, and content operations. I have a track record of turning ideas into content programs that grow audiences, sharpen brand voice, and drive measurable results. I built People Managing People (Black and White Zebra) from scratch to 30,000 weekly visitors, 27,000 ranking keywords, and 20,000 newsletter subscribers. I enjoy shaping editorial standards, SOPs, and tone-of-voice across channels, and I volunteer as an editor and content strategist at Planeta Sana to help people live healthier, more sustainable lives.…Hi, I’m Finn, a content strategist and editor with 6 years’ experience across SEO, editorial planning, audience development, and content operations. I have a track record of turning ideas into content programs that grow audiences, sharpen brand voice, and drive measurable results. I built People Managing People (Black and White Zebra) from scratch to 30,000 weekly visitors, 27,000 ranking keywords, and 20,000 newsletter subscribers. I enjoy shaping editorial standards, SOPs, and tone-of-voice across channels, and I volunteer as an editor and content strategist at Planeta Sana to help people live healthier, more sustainable lives.

Finn Bartram

Content Strategist, Copywriter, Writer, +2





Hi, I’m Finn, a content strategist and editor with 6 years’ experience across SEO, editorial planning, audience development, and content operations. I have a track record of turning ideas into content programs that grow audiences, sharpen brand voice, and drive measurable results. I built People Managing People (Black and White Zebra) from scratch to 30,000 weekly visitors, 27,000 ranking keywords, and 20,000 newsletter subscribers. I enjoy shaping editorial standards, SOPs, and tone-of-voice across channels, and I volunteer as an editor and content strategist at Planeta Sana to help people live healthier, more sustainable lives.…Hi, I’m Finn, a content strategist and editor with 6 years’ experience across SEO, editorial planning, audience development, and content operations. I have a track record of turning ideas into content programs that grow audiences, sharpen brand voice, and drive measurable results. I built People Managing People (Black and White Zebra) from scratch to 30,000 weekly visitors, 27,000 ranking keywords, and 20,000 newsletter subscribers. I enjoy shaping editorial standards, SOPs, and tone-of-voice across channels, and I volunteer as an editor and content strategist at Planeta Sana to help people live healthier, more sustainable lives.

Available to hire

Hi, I’m Finn, a content strategist and editor with 6 years’ experience across SEO, editorial planning, audience development, and content operations. I have a track record of turning ideas into content programs that grow audiences, sharpen brand voice, and drive measurable results.

I built People Managing People (Black and White Zebra) from scratch to 30,000 weekly visitors, 27,000 ranking keywords, and 20,000 newsletter subscribers. I enjoy shaping editorial standards, SOPs, and tone-of-voice across channels, and I volunteer as an editor and content strategist at Planeta Sana to help people live healthier, more sustainable lives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Editor at Black and White Zebra

March 1, 2021 - December 1, 2025

Led a cross-functional team of writers and contributors across SEO, editorial planning, and audience development, delivering consistent growth in traffic, rankings, newsletter subscribers, and revenue. Wrote and edited articles, thought pieces, lead magnets, interviews, newsletters, and social content to maintain a unified brand voice. Drove brand development and tone-of-voice across all channels. Developed editorial standards and content creation playbooks to streamline operations and scale output. Collaborated with product and marketing teams to align content with business goals; mentored junior writers; managed distribution calendars; optimized content for search engines using keyword research and performance data.

Content & Copywriter at A Good Company

January 1, 2020 - March 1, 2021

Collaborated with leadership to refine content strategy and brand storytelling. Produced multi-channel content across web, blog, interviews, social, press, pitch decks, and packaging. Built email marketing campaigns and automated flows in Klaviyo. Leveraged keyword research and monthly performance reporting to guide content decisions. Managed content in Shopify CMS.

Account Manager / Talent Manager at Snap.hr

March 1, 2018 - September 1, 2019

Managed key accounts and led business development to grow the client base. Sourced and managed talent pipelines, ensuring quality of placement and client satisfaction.

Account Manager at Ørsted Energy

May 1, 2017 - January 1, 2018

Managed a portfolio of business accounts and contributed to sales strategy to drive revenue growth.

Project Manager at Reading Room

March 1, 2015 - December 1, 2016

Scoped and delivered digital projects for public and third-sector clients including the Department of Health, University of the Arts London, Youth Sport Trust, Nordoff Robbins, and Victim Support. Led bid creation, digital consultancy, hackathons, and industry events.