PXTRI AULIA is a modern brand identity project designed around a bold, sophisticated, and strategically driven visual direction. The project focused on creating a cohesive brand identity system that could work consistently across digital and physical touchpoints. I developed the logo system, logo variations, typography, color palette, visual language, and branded applications to establish a distinctive and professional brand presence. The visual identity combines charcoal black, copper orange, stone gray, sand beige, and ivory white, creating a refined balance between strength, warmth, and modern sophistication. The geometric logo mark gives the brand a recognizable visual signature while maintaining flexibility across different applications. The identity was applied to realistic brand touchpoints including business cards, signage, product packaging, branded bottles, shopping bags, and website design, demonstrating how the system translates beyond the logo into a complete brand experience. Key services: Brand Identity Design Brand Style Guide Logo Design Logo Variations Visual Identity System Color Palette Development Typography Selection Brand Guidelines Stationery Design Packaging Design Website Branding Art Direction Brand Mockups Creative Direction The final result is a flexible, professional, and visually consistent brand system designed to give PXTRI AULIA a strong presence across print, digital, packaging, and marketing applications.
- Art Director
- Brand Designer
- Brand Strategist
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