I'm a marketer specializing in Brand Communications for Fast Moving Consumer Goods. My main focus is increasing brand awareness and helping brands become known to the wider public. I drive both offline campaigns (Below The Line) and digital marketing, collaborating across teams to strengthen consumer engagement. I enjoy planning and leading marketing programs, guiding teams, managing budgets, and creating strategic opportunities that deliver measurable results. I'm passionate about building a strong brand voice and driving growth through data-informed decision making.

I'm a marketer specializing in Brand Communications for Fast Moving Consumer Goods. My main focus is increasing brand awareness and helping brands become known to the wider public. I drive both offline campaigns (Below The Line) and digital marketing, collaborating across teams to strengthen consumer engagement. I enjoy planning and leading marketing programs, guiding teams, managing budgets, and creating strategic opportunities that deliver measurable results. I'm passionate about building a strong brand voice and driving growth through data-informed decision making.

Available to hire

I’m a marketer specializing in Brand Communications for Fast Moving Consumer Goods. My main focus is increasing brand awareness and helping brands become known to the wider public. I drive both offline campaigns (Below The Line) and digital marketing, collaborating across teams to strengthen consumer engagement.

I enjoy planning and leading marketing programs, guiding teams, managing budgets, and creating strategic opportunities that deliver measurable results. I’m passionate about building a strong brand voice and driving growth through data-informed decision making.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Indonesian
Fluent
English
Advanced

Work Experience

Head of Area Brand Communications at PT. Amerta Indah Otsuka (Pocari Sweat)
January 1, 2018 - December 31, 2022
Guiding and supervising team activities to brainstorm new ideas and strategic marketing to achieve targets. Planning, organizing, acting, and controlling projects with strategic thinking and strong analytical skills, also providing evaluations. Reporting activities weekly and monthly. Assisting team development through special projects to become the 'best employee.' Collaborating with internal and external divisions and stakeholders to increase awareness.
Brand Communications Executive at PT. Amerta Indah Otsuka
January 1, 2015 - December 31, 2018
As an event organizer collaborating with various institutions, manage the budget and prepare accountability reports. Must also be able to create and implement a one-month working plan to achieve the given targets.
Promotions Executive at PT. Amerta Indah Otsuka
January 1, 2013 - December 31, 2015
Carrying out promotional activities in various institutions. Below The Line (BTL) promotions that directly engage with consumers. Activities included detailing, sampling, presentations, and event negotiations through submitted proposals.

Education

Science Major at SMAN 1 Guguak, Sumatera Utara
January 1, 2005 - January 1, 2008
Public Health at Universitas Sumatera Utara
January 1, 2008 - January 1, 2013
Digital Marketing at Digital Marketing Certification (Online / AI Enthusiasm, MS Office & Google Workspace)
January 1, 2022 - January 15, 2026

Qualifications

Digital Marketing Certification
January 1, 2022 - January 15, 2026

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services