Senior/Lead Product Designer with 10+ years of experience designing holistic, data-driven solutions for B2B/B2C mobile & web products—impacting up to 2.5 billion users globally. Expertise in translating complex technical requirements (including AI/ML models) into intuitive user experiences. User-Centred UX & Impact: Adept at identifying diverse user needs through qualitative/quantitative methods and transforming those insights into feasible, viable, and desirable solutions that move users towards impactful outcomes; +30% conversion (2M+ conversions/week) for Play Store, +5.7% acquisition conversion for Virgin Media. Product Design & Delivery: Experienced in leading and delivering projects across different platforms, from initial requirements and concept development through testing, launch, QA, and development support, ensuring alignment with the brand experience. Design Systems & Scalability: Built an entire design system (Virgin Media/CAT® Phones); managed and developed component libraries and assets (Google Play/Vodafone/Three); delivered scalable solutions with flexible configurations for Vodafone’s 17 global markets. Leadership & Cross-Functional Collaboration: Led and mentored design teams, fostering collaboration and innovation to deliver impactful user experiences; coordinated closely with Product, Engineering, and external partners to meet ambitious deadlines.…Senior/Lead Product Designer with 10+ years of experience designing holistic, data-driven solutions for B2B/B2C mobile & web products—impacting up to 2.5 billion users globally. Expertise in translating complex technical requirements (including AI/ML models) into intuitive user experiences. User-Centred UX & Impact: Adept at identifying diverse user needs through qualitative/quantitative methods and transforming those insights into feasible, viable, and desirable solutions that move users towards impactful outcomes; +30% conversion (2M+ conversions/week) for Play Store, +5.7% acquisition conversion for Virgin Media. Product Design & Delivery: Experienced in leading and delivering projects across different platforms, from initial requirements and concept development through testing, launch, QA, and development support, ensuring alignment with the brand experience. Design Systems & Scalability: Built an entire design system (Virgin Media/CAT® Phones); managed and developed component libraries and assets (Google Play/Vodafone/Three); delivered scalable solutions with flexible configurations for Vodafone’s 17 global markets. Leadership & Cross-Functional Collaboration: Led and mentored design teams, fostering collaboration and innovation to deliver impactful user experiences; coordinated closely with Product, Engineering, and external partners to meet ambitious deadlines.WWWW…