Available to hire
I’m a versatile marketer with 3+ years of hands-on experience in client service, social media management, marketing strategy, and PR. I thrive on building strong relationships with clients and turning data-driven insights into performance improvements.
I’ve successfully developed integrated campaigns that boost brand visibility and drive audience engagement. My strengths include cultivating strong client partnerships and using insights to optimize outcomes and growth.
Experience Level
Language
English
Fluent
Work Experience
Content Creator (Part-Time) at Allure Beauty
January 1, 2025 - PresentAssist the social media team in researching and analyzing current trends to plan content. Shoot content with the social media team for postings on Allure’s social platforms. Use InShot, Canva, and CapCut to edit videos for digital platforms.
Creator Ops Associate (PR) at Walee Technologies
January 1, 2025 - September 4, 2025Led the planning and implementation of PR campaigns for major clients such as Alibaba, Yango, Jazz, Shield, Qarshi, TCF, Savannah-IFCO, focusing on brand storytelling. Resulted in a cumulative 30M+ views and reach with a 13% increase in audience engagement. Spearheaded the Saudi Tourism Authority PR campaign to position Saudi Arabia as a tourist spot by collaborating with thought leaders. Directed Yango’s brand awareness campaign through influencer marketing strategy resulting in a 53% social media reach increase. Collaborated with the Walee MENA team to strategize and execute result-driven PR campaigns. Developed and implemented user acquisition strategies and content/KOL plans for Snack Video.
Marketing & Growth Executive (Account Manager) at Linkstar
December 31, 2023 - September 4, 2025Devised and implemented marketing campaigns for FMCG brands like Revlon, Crème 21, Freeman, and Jolen, leading to a 14% growth in quarterly revenue. Collaborated with Shopify and WordPress developers to develop optimized websites for e-commerce clients, improving interactions and sales. Conducted market research and competitor analysis to create impactful social media strategies enhancing brand presence and recall. Wrote engaging website copy and tested UI/UX to improve performance. Developed comprehensive roadmaps and collaborated closely with tech and design teams for user-friendly websites. Devised strategic social media marketing plans to revive Oliv’s online presence and successfully executed their growth strategy, resulting in a 25% increase in user base within a month.
Marketing Specialist at Muzz Ltd
January 1, 2026 - PresentBuild strategic long-term influencer partnerships that increase visibility and help us acquire relevant audience. Plan and produce employee-generated content (EGC) for social media to build trust and keep audiences engaged. Lead the planning and execution of OOH campaigns and on-ground events to boost in-person audience interaction with the brand. Plan UA (User Acquisition) campaigns focused on acquiring high-quality female and iOS users.
Content Creator at Allure Beauty
January 1, 2025 - PresentAssisted the social media team in researching and analyzing current trends to plan social media campaigns. Shot content with the social media team for posts on Allure Beauty's social platforms.
Influencer Marketing Associate at Walee Technologies
January 1, 2024 - January 1, 2025Spearheaded planning and implementation of PR campaigns for major clients (Alibaba, Yango, Jazz, Shield, Qarshi, TCF, Savannah-IFCO) focusing on brand storytelling, which resulted in a cumulative 30M+ views and increased audience engagement by 13%. Led PR campaigns for the Saudi Tourism Authority to position Saudi Arabia as a tourist spot by collaborating with relevant thought leaders. Monitored influencer-led campaign performance metrics, presented detailed reports to clients, and adjusted strategies to ensure optimal results.
Account Manager at LinkStar
November 1, 2022 - December 1, 2023Successfully devised and implemented marketing campaigns for FM CG brands (Revlon, Creme 21, Freeman, Jol en), leading to a 14% growth in quarterly revenue. Collaborated with Shopify and WordPress developers to develop optimized websites for e-commerce clients, which improved customer interactions and increased sales. Conducted thorough market research and competitor analysis, and crafted impactful social media strategies for clients, significantly enhancing their social media presence and brand recall.
Education
BSc Psychology with Human Resource Management at Middlesex University Dubai
January 1, 2019 - January 1, 2022O Levels and A Levels at Beaconhouse School System
January 1, 2013 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Travel & Hospitality, Consumer Goods, Professional Services
Experience Level
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