FM

Flavio Meroni

Available to hire

I’m Flavio Meroni, a brand-focused art and creative director who builds concept-driven experiences across print, digital, and product design.

About

I’m Flavio Meroni, a brand-focused art and creative director who builds concept-driven experiences across print, digital, and product design. I lead teams and collaborate with clients to translate strategy into visually compelling campaigns, brand identities, and immersive brand experiences that connect with audiences and drive business results.

Over the years I co-founded a creative agency, led transformative rebrands, and steered cross-disciplinary projects for clients like Pro Cinema, Zurich Airport, and Siemens. I’m passionate about mentoring teams, exploring new tools (AI, UX/UI, CMS) and delivering elegant, practical design solutions.

  • 34 years' experience
  • Joined September 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Financial Services
  • Consumer Goods
  • Retail

Work experience· 14 roles

Creative Director · Viaduct AG, ChurFeb 2024 – Sep 2025 · 1 yr 8 mos

Key driver in transforming Somedia’s media production into a creative agency. Creative lead and executive team member. Repositioned and redesigned the agency’s website and social media; created brand identities and campaigns.

Art/Creative Director · Flavio Meroni, Konzept & Design (self-employed)May 2018 – Present · 8 yrs 7 mos

Art/Creative Direction for direct clients including Pro Cinema, Zurich Airport, and Henauer Gugler AG. Freelance Art Director/Creative Director for agencies Wirz, Farner, and Brinkertlück; contributed to projects for Migros, Julius Bär, Siemens, Aldi, Ex Libris, and Berner Kantonalbank.

Senior Art Director/Creative Director/Deputy ECD · FCB Zürich/Draft FCBApr 2018 – Sep 2025 · 7 yrs 6 mos

Led creative teams and developed integrated campaigns with copywriters and designers. Managed client and pitch presentations; provided strategic and creative guidance. Accounts included Zurich Insurance, Neuroth, SVV/TCS, Axpo, Pro Senectute, Nivea, Repower, Hüsler Nest, Pro Cinema, Theater Rigiblick, among others.

Partner and Creative Director · BMB Werbeagentur AG, ZürichOct 2012 – Sep 2025 · 13 yrs
Senior Art Director · Publicis Werbeagentur AG, ZürichJul 2005 – Sep 2025 · 20 yrs 3 mos
Art Director · EURO RSCG Werbeagentur AG, ZürichDec 2000 – Sep 2025 · 24 yrs 10 mos
Art Director · Farner Publicis Werbeagentur AG, ZürichJan 1998 – Sep 2025 · 27 yrs 9 mos
Art Director · Farner Publicis Werbeagentur AG, ZürichJan 1995 – Jan 1998 · 3 yrs 1 mo

Education· 9

BSW/ADC Diploma · Creative School BSW/ADC1994 – 1995
Graphic Design Apprenticeship EFZ · Werbeagentur SPW1988 – 1992
Preparatory course · Hochschule für Gestaltung & Kunst Zürich1987 – 1988
Preparatory course · Hochschule für Gestaltung & Kunst Zürich1987 – 1988

Certifications and awards

Continuous self-directed professional development focusing on brand management, AI, UX/UI design, CMS, and animation2030 – 2026

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