I’m Flavio Meroni, a brand-focused art and creative director who builds concept-driven experiences across print, digital, and product design. I lead teams and collaborate with clients to translate strategy into visually compelling campaigns, brand identities, and immersive brand experiences that connect with audiences and drive business results. Over the years I co-founded a creative agency, led transformative rebrands, and steered cross-disciplinary projects for clients like Pro Cinema, Zurich Airport, and Siemens. I’m passionate about mentoring teams, exploring new tools (AI, UX/UI, CMS) and delivering elegant, practical design solutions.

Flavio Meroni

I’m Flavio Meroni, a brand-focused art and creative director who builds concept-driven experiences across print, digital, and product design. I lead teams and collaborate with clients to translate strategy into visually compelling campaigns, brand identities, and immersive brand experiences that connect with audiences and drive business results. Over the years I co-founded a creative agency, led transformative rebrands, and steered cross-disciplinary projects for clients like Pro Cinema, Zurich Airport, and Siemens. I’m passionate about mentoring teams, exploring new tools (AI, UX/UI, CMS) and delivering elegant, practical design solutions.

Available to hire

I’m Flavio Meroni, a brand-focused art and creative director who builds concept-driven experiences across print, digital, and product design. I lead teams and collaborate with clients to translate strategy into visually compelling campaigns, brand identities, and immersive brand experiences that connect with audiences and drive business results.

Over the years I co-founded a creative agency, led transformative rebrands, and steered cross-disciplinary projects for clients like Pro Cinema, Zurich Airport, and Siemens. I’m passionate about mentoring teams, exploring new tools (AI, UX/UI, CMS) and delivering elegant, practical design solutions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Advanced
German
Fluent
German
Fluent
French
Intermediate

Work Experience

Art/Creative Director at Flavio Meroni, Konzept & Design (self-employed)
May 1, 2018 - Present
Art/Creative Direction for direct clients including Pro Cinema, Zurich Airport, and Henauer Gugler AG. Freelance Art Director/Creative Director for agencies Wirz, Farner, and Brinkertlück; contributed to projects for Migros, Julius Bär, Siemens, Aldi, Ex Libris, and Berner Kantonalbank.
Creative Director at Viaduct AG, Chur
February 1, 2024 - September 16, 2025
Key driver in transforming Somedia’s media production into a creative agency. Creative lead and executive team member. Repositioned and redesigned the agency’s website and social media; created brand identities and campaigns.
Senior Art Director/Creative Director/Deputy ECD at FCB Zürich/Draft FCB
April 30, 2018 - September 16, 2025
Led creative teams and developed integrated campaigns with copywriters and designers. Managed client and pitch presentations; provided strategic and creative guidance. Accounts included Zurich Insurance, Neuroth, SVV/TCS, Axpo, Pro Senectute, Nivea, Repower, Hüsler Nest, Pro Cinema, Theater Rigiblick, among others.
Partner and Creative Director at BMB Werbeagentur AG, Zürich
October 31, 2012 - September 16, 2025
Co-founded and led the agency; head of creative direction. Conceptualization and implementation of communication solutions with copywriters and designers. Client presentations for UBS, Hasbro, Kertész Kabel, Naef Group, Stöckli Outdoor Sports, Publicitas, Publimedia, Jungfrau Zeitung, and others.
Senior Art Director at Publicis Werbeagentur AG, Zürich
July 31, 2005 - September 16, 2025
Developed communication concepts with copywriters; executed campaigns with art director assistants and external partners (photographers, illustrators, film production teams). Clients included UBS, Swissbanking, Emmentaler, Nestlé, Frisco, Findus, Coca-Cola, among others.
Art Director at EURO RSCG Werbeagentur AG, Zürich
December 31, 2000 - September 16, 2025
Art Director responsible for developing campaigns and art direction.
Art Director at Farner Publicis Werbeagentur AG, Zürich
January 1, 1998 - September 16, 2025
Art Director delivering integrated campaigns and creative concepts.
Art Director Assistant at GGK Zürich Werbeagentur AG, Zürich
January 1, 1994 - September 16, 2025
Art Director Assistant supporting creative teams on campaigns.
Art Director Assistant at DUBACH Werbeagentur AG, Wallisellen
January 1, 1995 - September 16, 2025
Art Director Assistant supporting client campaigns.
Art Director at GGK Zürich Werbeagentur AG, Zürich
January 1, 1995 - September 16, 2025
Art Director responsible for creatives and collaboration.
Art Director Assistant at GGK Zürich Werbeagentur AG, Zürich
January 1, 1992 - January 1, 1994
Supported art directors on campaigns for clients including UBS/Swiss Banking, Emmentaler, Nestlé, Frisco, Findus, and Coca-Cola; assisted with concept development, layout, and production coordination.
Art Director Assistant at DUBACH Werbeagentur AG, Wallisellen
January 1, 1994 - January 1, 1995
Assisted in creative development and production for campaigns; contributed to concept and layout work across multiple clients.
Junior Art Director at GGK Zürich Werbeagentur AG, Zürich
January 1, 1995 - January 1, 1995
Supported senior teams in concept and visual execution for campaigns, gaining hands-on experience in art direction.
Art Director at Farner Publicis Werbeagentur AG, Zürich
January 1, 1995 - January 1, 1998
Led creative execution and collaborated with copywriters to develop integrated campaigns for various clients.

Education

BSW/ADC Diploma at Creative School BSW/ADC
January 1, 1994 - January 1, 1995
Graphic Design Apprenticeship EFZ at Werbeagentur SPW
January 1, 1988 - January 1, 1992
Preparatory course at Hochschule für Gestaltung & Kunst Zürich
January 1, 1987 - January 1, 1988
Preparatory course at Hochschule für Gestaltung & Kunst Zürich
January 1, 1987 - January 1, 1988
Graphic design apprenticeship EFZ at Werbeagentur SPW
January 1, 1988 - December 31, 1992
Creative School BSW/ADC at Creative School BSW/ADC
January 1, 1994 - January 1, 1995
Creative School BSW/ADC at Creative School BSW/ADC
January 1, 1994 - January 1, 1995
Graphic design apprenticeship EFZ at Graphic design apprenticeship EFZ, Werbeagentur SPW
January 1, 1988 - January 1, 1992
Preparatory course at Hochschule für Gestaltung & Kunst Zürich
January 1, 1987 - January 1, 1988

Qualifications

Continuous self-directed professional development focusing on brand management, AI, UX/UI design, CMS, and animation
January 11, 2030 - January 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Financial Services, Consumer Goods, Retail