I'm Bruce MacIndoe, a versatile Art Director and Senior Designer with 10+ years of experience crafting assets that simplify complex ideas, elevate brand presence, and engage audiences across digital, print, and experiential platforms. I design and oversee digital ads, promotional graphics, email visuals, social content, interactive assets, and marketing collateral for consumer, B2B, and life-sciences brands. I blend strategic thinking with design storytelling, collaborate with cross-functional teams including website and product UI/UX, and thrive in fast-paced environments. I pride myself on delivering on-brand, accessible visuals that connect with audiences while maintaining consistency across multi-channel campaigns.…

Bruce MacIndoe

I'm Bruce MacIndoe, a versatile Art Director and Senior Designer with 10+ years of experience crafting assets that simplify complex ideas, elevate brand presence, and engage audiences across digital, print, and experiential platforms. I design and oversee digital ads, promotional graphics, email visuals, social content, interactive assets, and marketing collateral for consumer, B2B, and life-sciences brands. I blend strategic thinking with design storytelling, collaborate with cross-functional teams including website and product UI/UX, and thrive in fast-paced environments. I pride myself on delivering on-brand, accessible visuals that connect with audiences while maintaining consistency across multi-channel campaigns.…

Available to hire

I’m Bruce MacIndoe, a versatile Art Director and Senior Designer with 10+ years of experience crafting assets that simplify complex ideas, elevate brand presence, and engage audiences across digital, print, and experiential platforms. I design and oversee digital ads, promotional graphics, email visuals, social content, interactive assets, and marketing collateral for consumer, B2B, and life-sciences brands.

I blend strategic thinking with design storytelling, collaborate with cross-functional teams including website and product UI/UX, and thrive in fast-paced environments. I pride myself on delivering on-brand, accessible visuals that connect with audiences while maintaining consistency across multi-channel campaigns.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Art Director at Kabrita Infant Formula
January 1, 2023 - Present
Directed creative team in producing integrated campaigns across OOH, social, digital advertising, and experiential platforms, increasing brand awareness among consumers and healthcare professionals. Directed campaign visuals and managed photo shoots, ensuring visual consistency and brand alignment. Collaborated with marketing and external vendors to execute user-focused, on-brand deliverables.
Contract Art Director at Liberty Mutual
January 1, 2023 - July 14, 2025
Led multichannel B2C campaigns across digital, email, social, and video, ensuring cohesive and high-performing creative. Collaborated within agile squads to iterate rapidly on assets, contributing to an 18% increase in engagement. Translated business objectives into experience-driven visuals that reinforced the brand’s digital-first strategy.
Art Director at Biogen
January 1, 2022 - July 14, 2025
Created integrated creative for biopharma brands, including websites, sales tools, social content, and event environments. Applied accessibility standards and human-centered design principles to enhance clarity and drive audience connection. Worked cross-functionally with regulatory teams to maintain compliance without compromising creative impact.
Senior Art Director at Precision Effect
December 31, 2018 - July 14, 2025
Shaped creative strategy and execution for branding and marketing initiatives across diverse healthcare accounts. Guided multidisciplinary teams in delivering 360° campaigns that exceeded performance benchmarks. Streamlined workflows and optimized design systems, improving team efficiency by 30%.
Senior Art Director at H4B / Arnold Health
December 31, 2015 - July 14, 2025
Developed digital and print campaigns aligned with brand and accessibility requirements for leading healthcare clients. Contributed to UX planning and creative strategy for marketing websites and tools. Delivered inclusive visual content that improved engagement and usability across platforms.
Art Director at Kabrita Infant Formula
January 1, 2023 - Present
Directed creative team in producing integrated campaigns across OOH, social, digital advertising, and experiential platforms, increasing brand awareness among consumers and healthcare professionals. Directed campaign visuals and managed photo shoots, ensuring visual consistency and brand alignment. Collaborated with marketing and external vendors to execute user-focused, on-brand deliverables.
Contract Art Director at Liberty Mutual
January 1, 2023 - July 16, 2025
Led multichannel B2C campaigns across digital, email, social, and video, ensuring cohesive and high-performing creative. Collaborated within agile squads to iterate rapidly on assets, contributing to an 18% increase in engagement. Translated business objectives into experience-driven visuals that reinforced the brand’s digital-first strategy.
Art Director at Biogen
January 1, 2022 - July 16, 2025
Created integrated creative for biopharma brands, including websites, sales tools, social content, and event environments. Applied accessibility standards and human-centered design principles to enhance clarity and drive audience connection. Worked cross-functionally with regulatory teams to maintain compliance without compromising creative impact.
Senior Art Director at Precision Effect
December 31, 2018 - July 16, 2025
Shaped creative strategy and execution for branding and marketing initiatives across diverse healthcare accounts. Guided multidisciplinary teams in delivering 360° campaigns that exceeded performance benchmarks. Streamlined workflows and optimized design systems, improving team efficiency by 30%.
Senior Art Director at H4B / Arnold Health
December 31, 2015 - July 16, 2025
Developed digital and print campaigns aligned with brand and accessibility requirements for leading healthcare clients. Contributed to UX planning and creative strategy for marketing websites and tools. Delivered inclusive visual content that improved engagement and usability across platforms.
Art Director at Biogen
December 31, 2022 - August 19, 2025
Created unique visual executions for multiple drug brands across print, websites, social media, visual aids, and large event experiences. Brands included Avonex, Spinraza, Tecfidera, and Biogen Franchise.
Art Director at Liberty Mutual
December 31, 2023 - August 19, 2025
Collaborated with the creative services team to conceptualize and execute designs for integrated B2C marketing campaigns. Delivered solutions spanning email, social media campaigns, video, advertising, digital, and more.
Art Director at Kabrita
December 31, 2025 - August 19, 2025
Directed a small internal creative team as the client built brand awareness with consumers and healthcare professionals. Ongoing campaigns included events, out-of-home advertising, websites, social media, digital advertising, promotional materials, and photo shoots.
Senior Art Director at Precision Effect
December 31, 2018 - August 19, 2025
Led teams to concept and craft design projects across multi-channels including branding, websites, advertising, and marketing for healthcare and biopharma clients. Brands included Novartis, EMD Serono, Abbott, Baxter, and Takeda.
Senior Art Director at HAVAS/H4B
December 31, 2015 - August 19, 2025
Created strategies and developed digital advertising, marketing materials, and websites for healthcare and biopharma clients. Brands included Genzyme, Pfizer, Organogenesis, and Braintree Labs.
Art Director at Wayfair
December 31, 2013 - August 19, 2025
Lead designer for a team creating compelling stories influencing online shopping behavior for brands including Wayfair, All Modern, Joss & Main, and Birch Lane.
Art Director at Jack Morton
December 31, 2019 - August 19, 2025
Worked with creative and strategic teams to design engaging websites, interactive media, and experiential events for B2B and B2C brands including Liberty Mutual, Vistaprint, L.L.Bean, and Eaton.
Art Director at Kabrita
January 1, 2023 - January 1, 2025
Directed creative team to develop integrated campaigns across OOH, social media, digital advertising, and experiential platforms, boosting brand awareness among consumers and healthcare professionals. Created marketing visuals and managed photo shoots to ensure visual consistency and brand alignment. Collaborated with marketing teams and external vendors to deliver user-focused, on-brand assets.
Art Director (Contract) at Liberty Mutual
January 1, 2022 - January 1, 2023
Led multichannel B2C campaigns across digital, email, social, and video, ensuring cohesive and high-performing creative. Collaborated within agile squads to iterate rapidly on assets, contributing to an 18% increase in engagement. Translated business objectives into experience-driven visuals that reinforced the brand’s digital-first strategy.
Art Director at Biogen
January 1, 2019 - January 1, 2022
Created integrated creative for biopharma brands, including websites, sales tools, social content, and event environments. Applied accessibility standards and human-centered design principles to enhance clarity and drive audience connection. Worked cross-functionally with regulatory teams to maintain compliance without compromising creative impact.
Senior Art Director at Precision Effect
January 1, 2015 - January 1, 2018
Shaped creative strategy and execution for branding and marketing initiatives across diverse healthcare accounts. Guided multidisciplinary teams in delivering 360° campaigns that exceeded performance benchmarks. Streamlined workflows and optimized design systems, improving team efficiency by 30%.
Senior Art Director at Arnold Health
January 1, 2013 - January 1, 2015
Developed digital and print campaigns aligned with brand and accessibility requirements for leading healthcare clients. Contributed to UX planning and creative strategy for marketing websites and tools. Delivered inclusive visual content that improved engagement and usability across platforms.

Education

BA at Norwich University of the Arts, UK
January 1, 2000 - December 31, 2004
BA Communication Design at Norwich University of the Arts, UK
January 11, 2030 - August 19, 2025
BA in Communication Design at Norwich University of the Arts, UK
January 11, 2030 - December 31, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Consumer Goods, Media & Entertainment, Financial Services, Retail, Professional Services

Skills

Experience Level