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I’m Fleur, a London-based social media content creator focusing on travel, food, drink, and lifestyle storytelling. Since starting @thatgirlfleur in 2018, I’ve grown the account to 170k+ followers by spotting what’s working across Instagram and other platforms, adapting to trends quickly and creating visually strong content. I love turning ideas into polished posts, I am experienced in tools like CapCut, Lightroom, Canva, and Premiere Pro, using analytics to measure what resonates and why. I’ve worked with major brands through paid partnerships (including Hinge, McDonald’s and Tourism Ireland), collaborated with agencies and clients, and have supported my frequent clients, Visit London and The Resident Hotel, through regular content creation. I hope you'll consider me for your position!…I’m Fleur, a London-based social media content creator focusing on travel, food, drink, and lifestyle storytelling. Since starting @thatgirlfleur in 2018, I’ve grown the account to 170k+ followers by spotting what’s working across Instagram and other platforms, adapting to trends quickly and creating visually strong content. I love turning ideas into polished posts, I am experienced in tools like CapCut, Lightroom, Canva, and Premiere Pro, using analytics to measure what resonates and why. I’ve worked with major brands through paid partnerships (including Hinge, McDonald’s and Tourism Ireland), collaborated with agencies and clients, and have supported my frequent clients, Visit London and The Resident Hotel, through regular content creation. I hope you'll consider me for your position!

Fleur Anderson

Social Media Manager, Content Creator, Content Producer, +2

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I’m Fleur, a London-based social media content creator focusing on travel, food, drink, and lifestyle storytelling. Since starting @thatgirlfleur in 2018, I’ve grown the account to 170k+ followers by spotting what’s working across Instagram and other platforms, adapting to trends quickly and creating visually strong content. I love turning ideas into polished posts, I am experienced in tools like CapCut, Lightroom, Canva, and Premiere Pro, using analytics to measure what resonates and why. I’ve worked with major brands through paid partnerships (including Hinge, McDonald’s and Tourism Ireland), collaborated with agencies and clients, and have supported my frequent clients, Visit London and The Resident Hotel, through regular content creation. I hope you'll consider me for your position!…I’m Fleur, a London-based social media content creator focusing on travel, food, drink, and lifestyle storytelling. Since starting @thatgirlfleur in 2018, I’ve grown the account to 170k+ followers by spotting what’s working across Instagram and other platforms, adapting to trends quickly and creating visually strong content. I love turning ideas into polished posts, I am experienced in tools like CapCut, Lightroom, Canva, and Premiere Pro, using analytics to measure what resonates and why. I’ve worked with major brands through paid partnerships (including Hinge, McDonald’s and Tourism Ireland), collaborated with agencies and clients, and have supported my frequent clients, Visit London and The Resident Hotel, through regular content creation. I hope you'll consider me for your position!

Available to hire

I’m Fleur, a London-based social media content creator focusing on travel, food, drink, and lifestyle storytelling. Since starting @thatgirlfleur in 2018, I’ve grown the account to 170k+ followers by spotting what’s working across Instagram and other platforms, adapting to trends quickly and creating visually strong content.

I love turning ideas into polished posts, I am experienced in tools like CapCut, Lightroom, Canva, and Premiere Pro, using analytics to measure what resonates and why. I’ve worked with major brands through paid partnerships (including Hinge, McDonald’s and Tourism Ireland), collaborated with agencies and clients, and have supported my frequent clients, Visit London and The Resident Hotel, through regular content creation.

I hope you’ll consider me for your position!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content Creation at Veeve

May 1, 2025 - January 1, 2026

Created regular content for a luxury Airbnb concept company, covering planning and production of social assets for Instagram/TikTok style channels. Worked with timelines and deliverables, contributed content ideas, and supported shoots and editing from concept through posting.

Social Media Management & Content Creator at White Mulberries

April 1, 2024 - October 1, 2024

Produced regular content for the café across Instagram and TikTok, including planning, shoot organisation, and content ideation. Coordinated with clients to align posts with brand goals and handled day-to-day challenges to ensure consistent publishing.

Content Creator at NAYDAYA Skincare

September 1, 2023 - February 1, 2024

Created ongoing content for NAYDAYA Skincare across Instagram and TikTok. Contributed ideas and supported the end-to-end content process including research into trends and executing shoots, then editing for consistent brand presentation.

Content Creation (supporting) – Instagram & TikTok at King’s Road and Knightsbridge

March 1, 2023 - Present

Supported content creation services for the current social media manager. Contributed content ideas, assisted with planning, and helped organise shoots. Worked alongside internal teams and the main manager to keep output consistent and aligned with current platform trends.

Viral Content Scout & Social Media Contributor at Secret London / Secret Media Network (Fever)

August 1, 2022 - February 1, 2023

Acted as a viral content scout and contributor for Secret London. Posted and helped curate content, quickly adapting to trends to maximize engagement across Instagram. Balanced scheduling and organising posts from different team locations. Scouted engaging restaurant/experience content with high viral potential, and strengthened videography skills by producing original content for the account (visiting venues and documenting experiences) for Instagram and TikTok.

Creator & Social Media Content Lead (Instagram) at @thatgirlfleur

January 1, 2018 - Present

Created and grew a London travel, food, drink, and lifestyle Instagram account with 170k+ followers since 2018. Developed an approach to identifying and using platform algorithms and trends, and produced content that achieved strong viral performance (17+ reels over 1m views, including one at 19m). Produced specialist food, lifestyle, and product photography using professional kit, and self-directed shooting and editing workflows. Managed reporting and analytics to measure growth, engagement, and content performance. Secured paid partnerships with major brands including Hinge, McDonald’s, and Tourism Ireland, and collaborated with agencies and clients to build ongoing relationships. Edited using CapCut, Splice, InShot, Lightroom, Canva, and Premiere Pro across Instagram, TikTok, X (Twitter), and YouTube.