Tatiana Filin

Provide digital strategy, performance insights, and growth roadmaps for DTC, lifestyle, wellness, and home services brands across Shopify and DTC ecosystems. Build end-to-end growth frameworks across Paid Media, SEO, Email/SMS, Creative, Analytics, and CRO; translate analytics into prioritized action plans; partner with founders and marketing teams to clarify positioning and messaging; scale budgets and explore new channels or product lines.

Strategic lead across high-value enterprise accounts in the home improvement vertical—including Leaf Home, Kohler, BCI Bath Concepts, Safe Step, System Pavers, and other large-scale partners. Owned revenue, retention, and growth strategy while partnering with founders, CMOs, and internal teams to deliver full-funnel performance aligned to CAC, ROAS, SQL velocity, and long-term expansion goals. Oversaw multi-million-dollar portfolios representing $6M–$12M in monthly marketing spend, serving as the primary strategic partner to executive stakeholders. - Built quarterly business reviews, forecasting models, and retention frameworks that reduced churn risk across accounts representing 35–40% of total revenue. - Acted as the digital “quarterback,” aligning Paid Media, Creative, CRO, and Analytics teams to deliver cohesive, ROI-driven strategies. - Translated complex performance data into clear action plans that improved lead quality, reduced CAC, and stabilized enterprise pipelines. - Identified expansion opportunities and collaborated with leadership to evaluate new verticals and launch recurring-revenue lead generation initiatives. - Strengthened executive relationships through proactive insights, escalation management, and expectation alignment

• Executed on 140+ client accounts with multimillion-dollar annual budgets, developing tailored marketing roadmaps that accelerated growth. • Spearheaded performance strategies achieving a 418% monthly ad-spend increase and $3.5M in annual revenue growth. • Represented AVB at the 2021 Virtual Las Vegas Home Goods Convention, presenting best practices to 300 + industry leaders. • Managed the migration of 140+ client websites to AVB's proprietary platform within six months, ensuring zero disruption to sales pipelines and lead generation. • Trained client executives and marketing teams on digital tools, analytics, and advertising best practices to improve campaign performance. • Strengthened client relationships through proactive communication, personalized strategy sessions, and transparent reporting frameworks. • Contributed to internal process optimization by streamlining onboarding workflows, reducing setup time b y 25%.