I’m a Senior Account Management and Growth Strategist with 15 years of experience in digital marketing: leading enterprise accounts, scaling digital performance programs, and guiding cross-functional teams across Paid Media, SEO, Creative, and Analytics. My strength lies in connecting the entire digital ecosystem — data, creative, content, and media — into a clear, revenue-focused strategy that clients can trust. I’ve managed multimillion-dollar portfolios, built performance frameworks tied to CAC/ROAS/LTV, and delivered growth for brands across DTC, home improvement, lifestyle, and media. I thrive in roles where I can lead strategy, deepen relationships, and bring structure to fast-moving marketing environments. Whether it’s stabilizing an at-risk account, scaling a new vertical, or aligning cross-functional teams, I bring clarity, calm confidence, and a bias toward action. If you’re building ambitious digital programs — I help make them work.

Tatiana Filin

I’m a Senior Account Management and Growth Strategist with 15 years of experience in digital marketing: leading enterprise accounts, scaling digital performance programs, and guiding cross-functional teams across Paid Media, SEO, Creative, and Analytics. My strength lies in connecting the entire digital ecosystem — data, creative, content, and media — into a clear, revenue-focused strategy that clients can trust. I’ve managed multimillion-dollar portfolios, built performance frameworks tied to CAC/ROAS/LTV, and delivered growth for brands across DTC, home improvement, lifestyle, and media. I thrive in roles where I can lead strategy, deepen relationships, and bring structure to fast-moving marketing environments. Whether it’s stabilizing an at-risk account, scaling a new vertical, or aligning cross-functional teams, I bring clarity, calm confidence, and a bias toward action. If you’re building ambitious digital programs — I help make them work.

Available to hire

I’m a Senior Account Management and Growth Strategist with 15 years of experience in digital marketing: leading enterprise accounts, scaling digital performance programs, and guiding cross-functional teams across Paid Media, SEO, Creative, and Analytics.
My strength lies in connecting the entire digital ecosystem — data, creative, content, and media — into a clear, revenue-focused strategy that clients can trust. I’ve managed multimillion-dollar portfolios, built performance frameworks tied to CAC/ROAS/LTV, and delivered growth for brands across DTC, home improvement, lifestyle, and media.
I thrive in roles where I can lead strategy, deepen relationships, and bring structure to fast-moving marketing environments. Whether it’s stabilizing an at-risk account, scaling a new vertical, or aligning cross-functional teams, I bring clarity, calm confidence, and a bias toward action.
If you’re building ambitious digital programs — I help make them work.

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Language

English
Fluent
French
Advanced
Russian
Intermediate

Work Experience

Partner Success Manager at Lavin Media (CapsLock)
June 30, 2022 - October 9, 2025
Strategic lead across high-value enterprise accounts in the home improvement vertical—including Leaf Home, Kohler, BCI Bath Concepts, Safe Step, System Pavers, and other large-scale partners. Owned revenue, retention, and growth strategy while partnering with founders, CMOs, and internal teams to deliver full-funnel performance aligned to CAC, ROAS, SQL velocity, and long-term expansion goals. Oversaw multi-million-dollar portfolios representing $6M–$12M in monthly marketing spend, serving as the primary strategic partner to executive stakeholders. - Built quarterly business reviews, forecasting models, and retention frameworks that reduced churn risk across accounts representing 35–40% of total revenue. - Acted as the digital “quarterback,” aligning Paid Media, Creative, CRO, and Analytics teams to deliver cohesive, ROI-driven strategies. - Translated complex performance data into clear action plans that improved lead quality, reduced CAC, and stabilized enterprise pipelines. - Identified expansion opportunities and collaborated with leadership to evaluate new verticals and launch recurring-revenue lead generation initiatives. - Strengthened executive relationships through proactive insights, escalation management, and expectation alignment
SENIOR ACCOUNT EXECUTIVE at AVB Marketing
October 1, 2020 - November 15, 2022
• Executed on 140+ client accounts with multimillion-dollar annual budgets, developing tailored marketing roadmaps that accelerated growth. • Spearheaded performance strategies achieving a 418% monthly ad-spend increase and $3.5M in annual revenue growth. • Represented AVB at the 2021 Virtual Las Vegas Home Goods Convention, presenting best practices to 300 + industry leaders. • Managed the migration of 140+ client websites to AVB's proprietary platform within six months, ensuring zero disruption to sales pipelines and lead generation. • Trained client executives and marketing teams on digital tools, analytics, and advertising best practices to improve campaign performance. • Strengthened client relationships through proactive communication, personalized strategy sessions, and transparent reporting frameworks. • Contributed to internal process optimization by streamlining onboarding workflows, reducing setup time b y 25%.
Freelance Digital Marketing Consultant at Filin Consulting
November 1, 2022 - Present
Provide digital strategy, performance insights, and growth roadmaps for DTC, lifestyle, wellness, and home services brands across Shopify and DTC ecosystems. Build end-to-end growth frameworks across Paid Media, SEO, Email/SMS, Creative, Analytics, and CRO; translate analytics into prioritized action plans; partner with founders and marketing teams to clarify positioning and messaging; scale budgets and explore new channels or product lines.

Education

BFA ART HISTORY & FILM at Concordia University
September 1, 2012 - June 30, 2014
Product Marketing Certification at Cornell University
January 1, 2020 - January 1, 2020
FASHION MARKETING at LaSalle College
September 1, 2009 - June 30, 2010

Qualifications

PRODUCT MARKETING CERTIFICATION
March 1, 2024 - October 20, 2024

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods, Energy & Utilities, Computers & Electronics, Gaming, Wholesale & Distribution