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Hi, I’m Flora Li (Jifan), a designer who translates complex ideas into intuitive, engaging experiences with a strong focus on visual storytelling. I hold a Master of Information in User Experience Design from the University of Toronto and a Bachelor of Global Business and Digital Arts from the University of Waterloo, with a minor in Computing. I’ve collaborated on tourism websites, mentored students, and led design initiatives across education and health-related applications. Creativity is one of my strongest assets, and I enjoy transforming user insights into thoughtful, polished design systems. Fluent in English and Mandarin, I thrive in collaborative environments and work extensively with tools such as Figma and Adobe Creative Suite.…Hi, I’m Flora Li (Jifan), a designer who translates complex ideas into intuitive, engaging experiences with a strong focus on visual storytelling. I hold a Master of Information in User Experience Design from the University of Toronto and a Bachelor of Global Business and Digital Arts from the University of Waterloo, with a minor in Computing. I’ve collaborated on tourism websites, mentored students, and led design initiatives across education and health-related applications. Creativity is one of my strongest assets, and I enjoy transforming user insights into thoughtful, polished design systems. Fluent in English and Mandarin, I thrive in collaborative environments and work extensively with tools such as Figma and Adobe Creative Suite.

Flora (Jifan) Li

Product Designer, Graphic Designer, UX Designer, +2

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Hi, I’m Flora Li (Jifan), a designer who translates complex ideas into intuitive, engaging experiences with a strong focus on visual storytelling. I hold a Master of Information in User Experience Design from the University of Toronto and a Bachelor of Global Business and Digital Arts from the University of Waterloo, with a minor in Computing. I’ve collaborated on tourism websites, mentored students, and led design initiatives across education and health-related applications. Creativity is one of my strongest assets, and I enjoy transforming user insights into thoughtful, polished design systems. Fluent in English and Mandarin, I thrive in collaborative environments and work extensively with tools such as Figma and Adobe Creative Suite.…Hi, I’m Flora Li (Jifan), a designer who translates complex ideas into intuitive, engaging experiences with a strong focus on visual storytelling. I hold a Master of Information in User Experience Design from the University of Toronto and a Bachelor of Global Business and Digital Arts from the University of Waterloo, with a minor in Computing. I’ve collaborated on tourism websites, mentored students, and led design initiatives across education and health-related applications. Creativity is one of my strongest assets, and I enjoy transforming user insights into thoughtful, polished design systems. Fluent in English and Mandarin, I thrive in collaborative environments and work extensively with tools such as Figma and Adobe Creative Suite.

Available to hire

Hi, I’m Flora Li (Jifan), a designer who translates complex ideas into intuitive, engaging experiences with a strong focus on visual storytelling. I hold a Master of Information in User Experience Design from the University of Toronto and a Bachelor of Global Business and Digital Arts from the University of Waterloo, with a minor in Computing.

I’ve collaborated on tourism websites, mentored students, and led design initiatives across education and health-related applications. Creativity is one of my strongest assets, and I enjoy transforming user insights into thoughtful, polished design systems. Fluent in English and Mandarin, I thrive in collaborative environments and work extensively with tools such as Figma and Adobe Creative Suite.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UX/UI Designer (Hackathon Team Lead) at Seneca Design Hackathon

June 1, 2023 - September 1, 2023

Led the UX/UI design and visual direction for ReBite, an educational app that teaches youth about food sustainability. Created design systems and responsive wireframes in Figma for seamless cross-device user experiences. Designed engaging features, including gamified activities, virtual farm experiences, and creative recipe challenges, tailored for children and teens.

Product Designer at Gonghanglv Information Technology Co Ltd – Divisional Office

September 1, 2022 - December 1, 2023

Collaborated in brainstorming sessions to develop a tourism website promoting the Gansu region, focusing on user engagement and visual storytelling. Designed high-fidelity wireframes and interactive prototypes in Figma, and provided actionable feedback that improved design consistency and content clarity.