Flor Bortz

At Florand, we help companies create their brand identity and messaging to ensure all their communication is coherent from the beginning. By developing effective branding strategies, we help businesses stand out in increasingly competitive markets, building their image based on their brand concept and appealing to their target audience. Key Responsibilities: •Conduct brand diagnostics and develop project objectives, stages, and timelines •Plan and delegate responsibilities, create budgets, and set deadlines •Supervise and coordinate team performance to ensure the timely and successful completion of projects •Create effective branding strategies tailored to each project, including personalized 360-degree marketing materials Achievements: •Successfully developed and executed branding strategies for a variety of clients in diverse industries, resulting in increased brand awareness and improved customer engagement •Collaborated with cross-functional teams to ensure seamless project execution, resulting in timely and high-quality deliverables •Attracted and retained clients through excellent customer service and effective communication Addition: At Florand, we understand the importance of creating a strong brand identity and messaging from the beginning, so all processes can move in the same direction and become stronger every day.At Florand, we help companies create their brand identity and messaging to ensure all their communication is coherent from the beginning. By developing effective branding strategies, we help businesses stand out in increasingly competitive markets, building their image based on their brand concept and appealing to their target audience. Key Responsibilities: •Conduct brand diagnostics and develop project objectives, stages, and timelines •Plan and delegate responsibilities, create budgets, and set deadlines •Supervise and coordinate team performance to ensure the timely and successful completion of projects •Create effective branding strategies tailored to each project, including personalized 360-degree marketing materials Achievements: •Successfully developed and executed branding strategies for a variety of clients in diverse industries, resulting in increased brand awareness and improved customer engagement •Collaborated with cross-functional teams to ensure seamless project execution, resulting in timely and high-quality deliverables •Attracted and retained clients through excellent customer service and effective communication Addition: At Florand, we understand the importance of creating a strong brand identity and messaging from the beginning, so all processes can move in the same direction and become stronger every day.

Coordinated teams, led project kick-offs, and developed concepts, briefs, and brand plans for diverse projects. Ensured adherence to visual art, content, and frontend quality standards. Coordinated and managed digital platforms, including websites, e-commerce, blogs, Google AdWords, Facebook Ads, and social media scheduling, ensuring brand consistency. Created brand guidelines for new clients and established strategies for cohesive project execution.

Branding and visual design work; founder and operator of Florand, an independent agency specializing in branding strategies. Developed a methodology for efficient project planning, task delegation, and client collaboration. Focused on brand diagnostics, coherent branding systems, and consistent messaging across projects.