Available to hire
I am a branding and visual design specialist. I transform brands with personalized strategies and creativity.
From diagnosis to design, I guarantee authenticity and coherence in every project. Thanks for reading—explore my Studio Florand for examples and collaborations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Graphic Designer at Florand
March 18, 2021 - PresentAt Florand, we help companies create their brand identity and messaging to ensure all their communication is coherent from the beginning. By developing effective branding strategies, we help businesses stand out in increasingly competitive markets, building their image based on their brand concept and appealing to their target audience.
Key Responsibilities:
•Conduct brand diagnostics and develop project objectives, stages, and timelines
•Plan and delegate responsibilities, create budgets, and set deadlines
•Supervise and coordinate team performance to ensure the timely and successful completion of projects
•Create effective branding strategies tailored to each project, including personalized 360-degree marketing materials
Achievements:
•Successfully developed and executed branding strategies for a variety of clients in diverse industries, resulting in increased brand awareness and improved customer engagement
•Collaborated with cross-functional teams to ensure seamless project execution, resulting in timely and high-quality deliverables
•Attracted and retained clients through excellent customer service and effective communication
Addition:
At Florand, we understand the importance of creating a strong brand identity and messaging from the beginning, so all processes can move in the same direction and become stronger every day.At Florand, we help companies create their brand identity and messaging to ensure all their communication is coherent from the beginning. By developing effective branding strategies, we help businesses stand out in increasingly competitive markets, building their image based on their brand concept and appealing to their target audience.
Key Responsibilities:
•Conduct brand diagnostics and develop project objectives, stages, and timelines
•Plan and delegate responsibilities, create budgets, and set deadlines
•Supervise and coordinate team performance to ensure the timely and successful completion of projects
•Create effective branding strategies tailored to each project, including personalized 360-degree marketing materials Achievements:
•Successfully developed and executed branding strategies for a variety of clients in diverse industries, resulting in increased brand awareness and improved customer engagement
•Collaborated with cross-functional teams to ensure seamless project execution, resulting in timely and high-quality deliverables
•Attracted and retained clients through excellent customer service and effective communication
Addition: At Florand, we understand the importance of creating a strong brand identity and messaging from the beginning, so all processes can move in the same direction and become stronger every day.
Graphic Design and Project Manager at Crandi
January 1, 2020 - September 17, 2020• Team coordination.
Each project had different teams according to the needs.
My role was to coordinate these teams according to planning and deadlines.
• Kick off projects leader
overall concepts development, briefs and brand plan.
• Control.
Responsible for visual art, content and frontend checking• Team coordination. Each project had different teams according to the needs. My role was to coordinate these teams according to planning and deadlines. • Kick off projects leader overall concepts development, briefs and brand plan. • Control. Responsible for visual art, content and frontend checking
Designer:
• Website
• Ecommercs
• Blog
• Google Adwords and Facebook Ads
• Social Media schedules
• Creation / adaptation of brand image
• Update - Control.
Visual Identity Project Manager at Crandi - Marketing Agency
December 31, 2020 - September 18, 2025Coordinated teams, led project kick-offs, and developed concepts, briefs, and brand plans for diverse projects. Ensured adherence to visual art, content, and frontend quality standards. Coordinated and managed digital platforms, including websites, e-commerce, blogs, Google AdWords, Facebook Ads, and social media scheduling, ensuring brand consistency. Created brand guidelines for new clients and established strategies for cohesive project execution.
Digital Graphic Designer at Agencia M&C - Marketing Agency
December 31, 2018 - September 18, 2025Crafted and adapted brand images, formulated effective communication strategies, and oversaw update and control processes. Specialized in creating digital assets tailored for social media, websites, and campaign banners to align with client objectives. Ensured designs adhered to brand guidelines while addressing platform-specific requirements.
Brand Designer at Florand - Freelance
January 1, 2020 - PresentBranding and visual design work; founder and operator of Florand, an independent agency specializing in branding strategies. Developed a methodology for efficient project planning, task delegation, and client collaboration. Focused on brand diagnostics, coherent branding systems, and consistent messaging across projects.
Graphic Designer at Cabina Cinco
December 31, 2015 - September 18, 2025Delivered customized graphic strategies aligned with clients' needs. Specialized in effective communication, meticulous planning, brand creation, captivating packaging design, identity development, engaging illustration, impactful web design, and social media solutions.
Education
Graphic Designer at Universidad Nacional Del Nordeste
September 18, 2025 - September 18, 2025Graphic Designer at Universidad Nacional del Nordeste
January 1, 2009 - December 31, 2012Advanced Design Postgraduate at Universidad Cuenca del Plata
January 1, 2013 - December 31, 2014Qualifications
Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Agriculture & Mining, Education, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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