Florencia Gonzalez
Available to hire
I’m Florencia Gonzalez, a Marketing Specialist, Social Media Manager, and Sommelier with extensive experience in the wine industry and a strong background in digital marketing. I specialize in developing innovative strategies to enhance brand visibility and connect with global audiences through compelling storytelling and data-driven insights.
I excel in managing international projects, strategic planning, and event coordination in multicultural environments. I’m eager to contribute my expertise to wine and gastronomy brands and collaborate with dynamic teams across borders.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Portuguese
Advanced
French
Intermediate
Work Experience
Marketing Integral y Gestión de Redes at Go Wine - Importadora y Distribuidora de Vinos (USA)
January 1, 2024 - PresentCreation, scheduling, and management of content across multiple digital platforms. Administration of email marketing campaigns and engagement strategies. Website update and optimization in collaboration with designers and developers. Logistical and operational coordination of events, wine tastings, and trade fairs. Development and management of digital and printed promotional materials.
Especialista en Creación de Contenido y Copy at FirstPour - Agencia Internacional de Marketing
January 1, 2024 - PresentDesign and creation of Instagram Stories for wineries. Writing persuasive texts and effective calls to action. Bilingual work in Spanish and English. Use of social media trends to enhance visual and written communication.
Asistente de Marketing y Comunicación at Durigutti Family Winemakers - Bodega
January 1, 2024 - PresentDevelopment and implementation of digital marketing strategies to strengthen the brand. Management of social media and creation of engaging content for wine enthusiasts. Support in event organization and experiences, applying sommelier knowledge. Creation of communication and promotional materials for global positioning.
Marketing Manager & Wine Director at Mendoza Andes / The Tintos - Agencia de Turismo
January 1, 2024 - July 30, 2025Management of social media, content creation, and copywriting. Design and sales of personalized tourism packages for international clients. Coordination with foreign operators and development of new tourism circuits. Crisis management and billing.
Client Service Representative at The Vines of Mendoza
January 1, 2023 - July 30, 2025Management of wine production plans and assistance in label design. Support during the export process and communication with clients. Maintenance of strong relationships with international clients.
Social Media Content & Copy Specialist at FirstPour - International Marketing Agency
January 1, 2024 - PresentDesigning and creating Instagram Stories for wineries. Writing engaging copy and effective calls to action (CTAs). Working bilingually in Spanish and English. Applying social media trends to enhance visual and written communication.
Marketing Executive at Pelleriti Priore – Premium wines from Mendoza, Argentina
July 31, 2025 - August 11, 2025Managed social media with content creation, editorial planning, post scheduling, and performance analysis on platforms such as Instagram, Facebook, and LinkedIn. Executed email marketing campaigns, updated website content, and coordinated design/development teams. Provided event support including planning and logistics for wine tastings, promotional activations, and trade shows.
Digital Marketing & Social Media Manager at Go Wine - USA Wine Importer & Distributor
July 31, 2025 - August 11, 2025Created, scheduled, and managed content for multiple digital platforms. Handled daily social media administration including email marketing campaigns and engagement strategies. Collaborated with designers and developers for website updates and optimizations. Coordinated logistical and operational aspects of events, wine tastings, and trade fairs. Developed and managed promotional digital and print materials.
Marketing & Communication Assistant at Durigutti Family Winemakers
December 31, 2024 - August 11, 2025Developed and implemented strategies to promote the winery’s brand and products. Managed social media channels and created engaging content targeting wine enthusiasts. Supported event organization and experiences, leveraging sommelier expertise. Collaborated on communication and promotional materials for global brand positioning.
Marketing Manager & Wine Director at Mendoza Andes / The Tintos - Tourism Agency
December 31, 2024 - August 11, 2025Managed social media accounts, content creation, and copywriting. Designed and sold customized wine and nature tourism packages for international clients. Coordinated with foreign operators and developed new tourism circuits including budgeting and sales. Responsible for crisis management and billing.
Client Service Representative at The Vines of Mendoza
December 31, 2023 - August 11, 2025Managed wine-making plans and assisted clients in designing wine labels and brands. Supported clients through the wine exportation process and maintained strong client communication. Built relationships by providing tailored solutions.
Marketing Manager & Wine Director at The Tintos - Tourism Agency
January 1, 2024 - August 14, 2025Managed social media accounts, created content, and wrote copy to boost brand visibility and engagement. Designed and sold custom tourism packages (wine & nature) for international clients. Coordinated with foreign operators and developed new tourism circuits, including budgeting and sales. Managed crises and handled billing.
Marketing & Communication Assistant at Durigutti Family Winemakers - Winery
January 1, 2025 - August 14, 2025Developed and implemented strategies to promote the winery’s brand and products. Managed social media channels and created engaging content targeting wine enthusiasts. Supported event organization and experiences leveraging sommelier expertise. Collaborated in creating communication and promotional materials to position the brand globally.
Marketing Executive at Pelleriti Priore Wines
July 1, 2025 - August 14, 2025Managed social media including content creation, editorial planning, post scheduling, and performance analysis. Executed email marketing campaigns and updated website content coordinating with design and development teams. Supported planning and logistics for wine tastings, promotional activations, and trade shows. Created marketing materials.
Social Media Content & Copy Specialist at FirstPour - Marketing Agency for the Wine Market
June 1, 2025 - August 14, 2025Designed and created Instagram Stories for wineries. Wrote engaging copy and effective calls to action in both Spanish and English. Leveraged specialized wine knowledge to connect with target audiences and applied social media trends to enhance visual and written communications.
Digital Marketing & Social Media Manager at Go Wine - USA Wine Importer & Distributor
July 1, 2025 - August 14, 2025Created, scheduled, and managed content across multiple digital platforms. Handled daily social media administration including email marketing campaigns and engagement strategies. Coordinated website updates and optimizations with designers and developers. Managed logistical and operational coordination of events, wine tastings, and trade fairs. Developed and managed promotional materials both digital and print. Oversaw product catalog updates ensuring accuracy in descriptions, visuals, and pricing.
Social Media Content & Copy Specialist at FirstPour - International Marketing Agency
January 1, 2024 - PresentDesigning and creating Instagram Stories for wineries; writing engaging copy and CTAs; bilingual in Spanish and English; applying social media trends to enhance visual and written communication.
Marketing Executive at Pelleriti Priore – Premium wines from Mendoza, Argentina
July 1, 2025 - September 22, 2025Social media management (content creation, editorial planning, post scheduling, and performance analysis); execution of email marketing campaigns; website content updates and coordination with design/development teams; event support for tastings and trade shows.
Digital Marketing & Social Media Manager at Go Wine - USA Wine Importer & Distributor
July 1, 2025 - September 22, 2025Content creation, scheduling, and management across digital platforms; daily social media administration with email campaigns and engagement strategies; website updates in collaboration with designers and developers; event coordination for tastings and trade fairs; development and management of digital and print promotional materials.
Marketing & Communication Assistant at Durigutti Family Winemakers - Winery
December 31, 2024 - September 22, 2025Development and implementation of strategies to promote the winery’s brand and products; management of social media channels and content creation; event organization leveraging sommelier expertise; collaboration on global communication materials.
Marketing Manager & Wine Director at Mendoza Andes / The Tintos - Tourism Agency
December 31, 2024 - September 22, 2025Managed social media accounts, content creation, and copywriting; designed and sold customized wine and nature tourism packages for international clients; coordination with foreign operators; budgeting and sales; crisis management and billing.
Client Service Representative at The Vines of Mendoza
December 31, 2023 - September 22, 2025Managed wine-making plans and assisted clients in designing wine labels and brands; supported clients in the wine exportation process and maintained regular communication; built strong client relationships with tailored solutions.
Education
Certified International Sommelier at Escuela Argentina de Sommeliers
January 11, 2030 - August 11, 2025Project Management Certification at YA Agency
January 11, 2030 - August 11, 2025Digital Marketing at Coder House
January 11, 2030 - August 11, 2025E-commerce at Coder House
January 11, 2030 - August 11, 2025Artificial Intelligence for Marketing at Coder House
January 11, 2030 - August 11, 2025Social Media Advertising at Coder House
January 11, 2030 - August 11, 2025Public Speaking, and Communication Techniques at Coder House
January 11, 2030 - August 11, 2025Diploma at Coder House
January 11, 2030 - August 14, 2025Certified International Sommelier at Escuela Arg. de Sommeliers
January 11, 2030 - August 14, 2025Project Management Certification at YA Agency
January 11, 2030 - September 22, 2025Digital Marketing Certification at Coder House
January 11, 2030 - September 22, 2025Certified International Sommelier at Escuela Argentina de Sommeliers
January 11, 2030 - September 22, 2025Qualifications
Certified International Sommelier
January 11, 2030 - August 11, 2025Certified International Sommelier
January 11, 2030 - August 14, 2025Project Management Certification
January 11, 2030 - September 22, 2025Digital Marketing Certification
January 11, 2030 - September 22, 2025Certified International Sommelier
January 11, 2030 - September 22, 2025Industry Experience
Wholesale & Distribution, Travel & Hospitality, Consumer Goods, Retail, Professional Services, Media & Entertainment
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