Marketing strategist and consultant with 20+ years’ experience helping brands grow through data, creativity, and ethics. I work as a Fractional CMO, Brand Strategist, and AI Ethics Consultant, combining big-picture strategy with hands-on execution in conversion optimization, marketing analysis, and social media. I also share my expertise as an online trainer, supporting businesses and professionals to scale responsibly in today’s digital landscape.…

Florent Diverchy

PRO

Marketing strategist and consultant with 20+ years’ experience helping brands grow through data, creativity, and ethics. I work as a Fractional CMO, Brand Strategist, and AI Ethics Consultant, combining big-picture strategy with hands-on execution in conversion optimization, marketing analysis, and social media. I also share my expertise as an online trainer, supporting businesses and professionals to scale responsibly in today’s digital landscape.…

Available to hire

Marketing strategist and consultant with 20+ years’ experience helping brands grow through data, creativity, and ethics. I work as a Fractional CMO, Brand Strategist, and AI Ethics Consultant, combining big-picture strategy with hands-on execution in conversion optimization, marketing analysis, and social media. I also share my expertise as an online trainer, supporting businesses and professionals to scale responsibly in today’s digital landscape.

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Skills

Experience Level

Language

French
Fluent
English
Fluent
Dutch
Advanced

Work Experience

Marketing Intelligence Manager at Azerion
April 1, 2022 - Present
Administrator at We Media
November 1, 2024 - Present
Chairman at Repropress
December 1, 2024 - Present
Permanent Representative at Reprobel
December 1, 2024 - Present
Member of the Accreditation Commission for Professional Journalists at AJP
September 1, 2025 - Present
Senior External Expert in Marketing, Advertising, Social Media & Digital Communication at European Commission
June 1, 2018 - Present
Member of the Expert Group on "Facilitating the use of new data sources for official statistics" at Eurostat
March 1, 2021 - December 1, 2023
Member of the External Pool of Experts at European Data Protection Board
June 1, 2023 - Present
Think Tank "Privacy & Ethics" Captain at Belgian Association of Marketing
November 1, 2021 - Present
Lecturer & Master Coordinator at European Communication School
September 1, 2016 - Present
Digital Marketing Mentor at Careerfoundry
May 1, 2021 - Present
External Trainer at NCOI Learning
October 1, 2018 - Present
Visiting Professor on Consumer Behavior at ICHEC
February 1, 2023 - Present
Data Marketing Ethics Expert at Bisnode
October 1, 2002 - March 1, 2022
Member of the Innovation Advisory Board at Bisnode Group
January 1, 2015 - December 1, 2021
Software Engineer at Dassault Aviation
March 1, 2000 - December 31, 2000

Education

Master in Human Machine-Communication (AI, Speech recognition, Computer vision) at Université de Provence
September 1, 1999 - August 31, 2000
Master in Computing Science at Université de Savoie Technolac
October 1, 1995 - August 30, 1999

Qualifications

Certnexus - Communicate Effectively about Ethical Challenges in Data-Driven Technologies
June 1, 2023 - July 1, 2023
Certnexus - Detect and Mitigate Ethical Risks
February 1, 2022 - March 1, 2022
Certnexus - Turn Ethical Frameworks into Actionable Steps
January 1, 2022 - February 1, 2022
Promote the Ethical Use of Data-Driven Technologies
December 1, 2021 - January 1, 2022

Industry Experience

Consumer Goods, Education, Energy & Utilities, Financial Services, Media & Entertainment, Non-Profit Organization, Retail, Transportation & Logistics, Travel & Hospitality

Skills

Experience Level