Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior Designer / Art Director with 25+ years of experience across integrated campaigns, TV commercials, packaging, brand identity, and retail communication. Strong focus on visual hierarchy, commercial storytelling, and production-ready craft for print and digital touchpoints. Currently transitioning toward Retail CX, Digital Experience, customer journey design, and AI-assisted workflows—combining senior design judgment with UX/UI thinking to shape coherent end-to-end customer experiences.…Senior Designer / Art Director with 25+ years of experience across integrated campaigns, TV commercials, packaging, brand identity, and retail communication. Strong focus on visual hierarchy, commercial storytelling, and production-ready craft for print and digital touchpoints. Currently transitioning toward Retail CX, Digital Experience, customer journey design, and AI-assisted workflows—combining senior design judgment with UX/UI thinking to shape coherent end-to-end customer experiences.

Florin Ciocănel

Art Director, Designer, Graphic Designer, +2





Senior Designer / Art Director with 25+ years of experience across integrated campaigns, TV commercials, packaging, brand identity, and retail communication. Strong focus on visual hierarchy, commercial storytelling, and production-ready craft for print and digital touchpoints. Currently transitioning toward Retail CX, Digital Experience, customer journey design, and AI-assisted workflows—combining senior design judgment with UX/UI thinking to shape coherent end-to-end customer experiences.…Senior Designer / Art Director with 25+ years of experience across integrated campaigns, TV commercials, packaging, brand identity, and retail communication. Strong focus on visual hierarchy, commercial storytelling, and production-ready craft for print and digital touchpoints. Currently transitioning toward Retail CX, Digital Experience, customer journey design, and AI-assisted workflows—combining senior design judgment with UX/UI thinking to shape coherent end-to-end customer experiences.

Available to hire

Senior Designer / Art Director with 25+ years of experience across integrated campaigns, TV commercials, packaging, brand identity, and retail communication. Strong focus on visual hierarchy, commercial storytelling, and production-ready craft for print and digital touchpoints.

Currently transitioning toward Retail CX, Digital Experience, customer journey design, and AI-assisted workflows—combining senior design judgment with UX/UI thinking to shape coherent end-to-end customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Art Director / Designer / Web Page Design at CARNOTECH S.R.L.

January 1, 2022 - Present

Art direction and design work spanning packaging, brand identity, visual communication materials, website/page design, and digital communication assets. Created and adapted brand-consistent layouts and customer-facing visuals for commercial, retail, and digital use. Applied senior judgment across visual hierarchy and consistency while developing digital experience aspects, including UX/UI understanding and AI-assisted design workflows. Delivered production-ready artwork suitable for implementation.

Founder / Administrator / Art Director / Designer at KOALA CREATIVE NETWORK

January 1, 2001 - January 1, 2022

Founded and managed a creative agency, coordinating team strategy and providing creative direction and execution. Worked on integrated communication campaigns including TV commercials support, packaging, brand identity, POSM, print, websites, social media assets, PR support materials, media assets, and digital touchpoints. Designed identity directions, packaging systems, campaign visuals, and client presentation materials. Participated in planning and delivery across advertising, PR, media, digital, and retail communication for FMCG, retail, food & beverage, pharma-related clients, music, healthcare/dental clinics, B2B technology, and service-business communication.

Art Director at SCALA THOMPSON JWT

January 1, 2000 - January 1, 2001

Art direction for advertising campaigns and visual communication across print materials and client presentations. Worked within agency teams on creative concepts and commercial visual execution, including layout and brand communication support.

Art Director at BV MCCANN-ERICKSON

January 1, 1997 - January 1, 2000

Art direction for advertising campaigns across print materials and TV commercial visual development/support. Contributed to concept development, layout, and visual direction as part of agency creative efforts through campaign execution.