Dr. Cristiane

Dr. Cristiane Oliveira needed a more refined and consistent visual presence for her digital communication as a gynecologist working with women’s health and intimate aesthetics.

The project focused on transforming her brand perception through a cleaner logo system, a more intentional color palette, elegant typography, and branded visual assets designed specifically for Reels and social media content.

The identity was built around a balance between professionalism, trust, softness, and approachability. The green tones reinforce care, health, and credibility, while the warm orange accent adds a more human, welcoming, and feminine touch to the visual system.

Fluence also developed social media assets to improve the presentation of educational content, including Reels branding, visual overlays, post layouts, and copy direction for topics related to intimate health and nutrition.

The final result was a more polished, cohesive, and trustworthy digital identity, helping the professional communicate with greater clarity, authority, and visual consistency across social platforms.
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