Fluence Global

Fazenda Fácil Agro Invest needed a visual identity capable of communicating trust, rural expertise, investment opportunity, and connection with the agribusiness market. The project was built to create a brand that feels modern and professional while preserving the authenticity of the rural sector. The goal was to translate agriculture, land, productivity, and business growth into a clear and memorable visual system. The logo symbol was developed with multiple layers of meaning. The curved “F” represents fluidity, movement, and innovation. The soybean leaf connects the identity to agriculture and one of the brand’s main areas of operation. The geometric base refers to rural land organization and lot structure, while the circular element represents central pivot irrigation — a symbol of technology, productivity, and efficiency in agribusiness. The color palette was inspired by natural and agricultural elements: deep greens for credibility and growth, earthy brown for land and stability, garlic white for clarity, and corn yellow as an accent of energy and production. Fluence also developed brand applications across business cards, apparel mockups, social media layouts, and institutional visuals, creating a consistent identity system for both digital and physical touchpoints. The final result is a strong, clean, and strategic agribusiness brand identity designed to help Fazenda Fácil Agro Invest build authority, communicate professionalism, and stand out in the rural investment market. https://www.behance.net/gallery/228286343/Fazenda-Facil-Identidade-Visual branding brandidentity visualidentity logodesign agribusinessbranding agrobranding agriculturebrand branddesign graphicdesign brandstrategy socialmediadesign businesscarddesign mockupdesign visualcommunication creativeagency designsystem marketingdesign ruralbusiness agribusiness brandpositioning

• Art Director
• Brand Designer
• Brand Strategist
• +1

Grindset was created around a clear idea: progress begins in the mind. The project focused on building a strong and energetic brand identity for a performance-driven concept connected to discipline, consistency, personal growth, and long-term evolution. For the logo, Fluence developed a symbol that merges the letters “G” and “S” into a single visual form. This combination represents the relationship between discipline and consistency — two essential pillars behind progress and self-development. The visual system uses a bold green palette to communicate growth, movement, energy, and transformation. The typography combines Bebas Neue and Sora, creating a balance between strength, modernity, and digital clarity. The brand was structured with three logo versions: a simplified mark for versatile use, an isotype for quick recognition, and the full logo for moments where the brand needs stronger presence and readability. The final identity is modern, bold, and scalable, designed to support Grindset across digital platforms, social media, app environments, and high-impact brand applications. branding brandidentity visualidentity logodesign branddesign graphicdesign sportbranding fitnessbranding performancebrand digitaldesign creativeagency brandstrategy logosystem typography mockup adobellustrator photoshop socialmediadesign visualcommunication designsystem

• Art Director
• Brand Designer
• Creative Director

Dr. Cristiane Oliveira needed a more refined and consistent visual presence for her digital communication as a gynecologist working with women’s health and intimate aesthetics. The project focused on transforming her brand perception through a cleaner logo system, a more intentional color palette, elegant typography, and branded visual assets designed specifically for Reels and social media content. The identity was built around a balance between professionalism, trust, softness, and approachability. The green tones reinforce care, health, and credibility, while the warm orange accent adds a more human, welcoming, and feminine touch to the visual system. Fluence also developed social media assets to improve the presentation of educational content, including Reels branding, visual overlays, post layouts, and copy direction for topics related to intimate health and nutrition. The final result was a more polished, cohesive, and trustworthy digital identity, helping the professional communicate with greater clarity, authority, and visual consistency across social platforms. branding brandidentity visualidentity logodesign socialmediadesign healthcarebranding medicalbranding reelsdesign contentdesign graphicdesign brandstrategy digitaldesign creativeagency socialmedia visualcommunication

• Art Director
• Brand Designer
• Creative Director