Digital Designer at Brandgeko

Led UI/UX design of AEDC workforce management app from concept to final delivery. Conducted user research, defined user personas, and mapped key user journeys to improve field staff productivity. Designed wireframes, prototypes, and high-fidelity UI aligned with AEDC branding and business goals. Collaborated with the Creative Director to refine design direction and enhance usability. Supporting handover to development, ensuring design consistency and functional accuracy.

UI/UX Designer at Indeed redesign

Initiated a self-driven redesign project of the Indeed job search platform to explore improved UX and modern UI systems. Conducted heuristic evaluation, re-structured information architecture, and designed low- to high-fidelity wireframes and prototypes. Developed a responsive design system and documented the process in a case study.

UI/UX Designer at Creatiwise

Participated in a landing page design design challenge, conducting competitive research, creating wireframes, visuals, and prototypes using Figma; delivered concepts focused on brand identity and conversions.

Graphic Designer at Amatnow

Handled social media designs, pitch decks, 2D animations, and more. Conducted audience research, produced marketing materials, ensured brand consistency, and contributed to the company’s Instagram growth.