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Hi, I’m Folarin Folayan, founder-operator and social media marketer with hands-on experience building a digital-first apparel brand. I drive growth through TikTok and Instagram campaigns, calendar-driven content, product education, customer engagement, and launch communications. I translate audience insights, brand positioning, and garment details into content that builds trust and spurs ecommerce demand.\n\nI excel at turning insights into storytelling and strategic content that connects with real people, delivering measurable results for launches, campaigns, and ongoing brand building.…Hi, I’m Folarin Folayan, founder-operator and social media marketer with hands-on experience building a digital-first apparel brand. I drive growth through TikTok and Instagram campaigns, calendar-driven content, product education, customer engagement, and launch communications. I translate audience insights, brand positioning, and garment details into content that builds trust and spurs ecommerce demand.\n\nI excel at turning insights into storytelling and strategic content that connects with real people, delivering measurable results for launches, campaigns, and ongoing brand building.

Folarin Folayan

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Folarin Folayan, founder-operator and social media marketer with hands-on experience building a digital-first apparel brand. I drive growth through TikTok and Instagram campaigns, calendar-driven content, product education, customer engagement, and launch communications. I translate audience insights, brand positioning, and garment details into content that builds trust and spurs ecommerce demand.\n\nI excel at turning insights into storytelling and strategic content that connects with real people, delivering measurable results for launches, campaigns, and ongoing brand building.…Hi, I’m Folarin Folayan, founder-operator and social media marketer with hands-on experience building a digital-first apparel brand. I drive growth through TikTok and Instagram campaigns, calendar-driven content, product education, customer engagement, and launch communications. I translate audience insights, brand positioning, and garment details into content that builds trust and spurs ecommerce demand.\n\nI excel at turning insights into storytelling and strategic content that connects with real people, delivering measurable results for launches, campaigns, and ongoing brand building.

Available to hire

Hi, I’m Folarin Folayan, founder-operator and social media marketer with hands-on experience building a digital-first apparel brand. I drive growth through TikTok and Instagram campaigns, calendar-driven content, product education, customer engagement, and launch communications. I translate audience insights, brand positioning, and garment details into content that builds trust and spurs ecommerce demand.\n\nI excel at turning insights into storytelling and strategic content that connects with real people, delivering measurable results for launches, campaigns, and ongoing brand building.

Skills

Experience Level

Copywriting

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Founder / Social Media & Brand Marketing Lead at Brother Bear Supply / Second Coat

January 1, 2021 - Present

Founded and led a digital-first apparel brand across Instagram, TikTok, Facebook, email, Shopify, and direct customer communication, connecting organic content to ecommerce demand. Developed organic content strategies for product launches, including teasers, founder-led videos, campaign storytelling, product education, styling content, community updates, and launch reminders. Wrote captions, hooks, campaign messaging, product descriptions, and customer-facing updates that translated garment details into audience value and reinforced brand identity. Managed social community engagement through comments, DMs, public updates, and feedback loops that informed messaging, content direction, and product positioning. Generated over $200,000 USD in first-month sales through organic demand generation, product storytelling, launch planning, and customer-facing digital marketing.

Quality Analyst at TELUS International

September 1, 2021 - January 1, 2023

Reviewed digital tasks for accuracy, relevance, and compliance against internal guidelines, strengthening attention to content quality, platform standards, and detail-oriented feedback. Conducted research using internal tools, documented quality issues, and contributed to a 90% task success rate through clear review processes and feedback.

Lifestyle Assistant at American Express

June 1, 2021 - September 1, 2021

Used audience-aware communication to understand premium card member needs, recommend tailored experiences, and present options clearly under time-sensitive conditions. Promoted a new dining platform, increasing enrollment by 15%, and improved request fulfillment by 20% through stronger research and customer communication.

Sales & Marketing Representative at London Property Corporation

September 1, 2019 - January 1, 2020

Communicated campaign information, service value, and tailored marketing materials to prospective renters, exceeding sales targets by 40% through persuasive messaging and follow-up.