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I am a strategic marketing and brand professional with over 17 years experience. An innovative thinker, creative writer and communications strategist, I have extensive experience working across a number of global brands and IP based projects. I have an array of industry experience in both the private and public sector including destination marketing, entertainment, leisure & tourism, luxury property, health, business support and regeneration. I pride myself on my dedicated work ethic, strong attention to detail and ability to work well under pressure with teams and individuals at all levels.…I am a strategic marketing and brand professional with over 17 years experience. An innovative thinker, creative writer and communications strategist, I have extensive experience working across a number of global brands and IP based projects. I have an array of industry experience in both the private and public sector including destination marketing, entertainment, leisure & tourism, luxury property, health, business support and regeneration. I pride myself on my dedicated work ethic, strong attention to detail and ability to work well under pressure with teams and individuals at all levels.

Louise Forder

Brand Strategist, Marketing Strategist, Content Creator, +2

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I am a strategic marketing and brand professional with over 17 years experience. An innovative thinker, creative writer and communications strategist, I have extensive experience working across a number of global brands and IP based projects. I have an array of industry experience in both the private and public sector including destination marketing, entertainment, leisure & tourism, luxury property, health, business support and regeneration. I pride myself on my dedicated work ethic, strong attention to detail and ability to work well under pressure with teams and individuals at all levels.…I am a strategic marketing and brand professional with over 17 years experience. An innovative thinker, creative writer and communications strategist, I have extensive experience working across a number of global brands and IP based projects. I have an array of industry experience in both the private and public sector including destination marketing, entertainment, leisure & tourism, luxury property, health, business support and regeneration. I pride myself on my dedicated work ethic, strong attention to detail and ability to work well under pressure with teams and individuals at all levels.

Available to hire

I am a strategic marketing and brand professional with over 17 years experience. An innovative thinker, creative writer and communications strategist, I have extensive experience working across a number of global brands and IP based projects.

I have an array of industry experience in both the private and public sector including destination marketing, entertainment, leisure & tourism, luxury property, health, business support and regeneration.

I pride myself on my dedicated work ethic, strong attention to detail and ability to work well under pressure with teams and individuals at all levels.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Assistant at Blackpool Council

December 1, 2007 - March 31, 2011

Provided marketing support to the Business and Regeneration teams. Engaged with and provided marketing support to local businesses.

Marketing Manager at Pure Leisure Group

March 1, 2011 - February 28, 2014

Delivered annual marketing campaigns and activity for six UK holiday parks and a luxury estate in Barbados. Coordinated the creation of a brand new umbrella brand and launched cross-platform websites to unify the 10 businesses. Supported offline activity including print, PR and creative briefing. Co-managed the annual Charity Ball.

Marketing Executive at Merlin Entertainments

February 1, 2014 - February 28, 2017

Delivered annual marketing campaigns and activity for six visitor attractions; led cross-channel campaigns and met visitation targets; provided regular marketing support to the estate.

Marketing Manager at Merlin Entertainments

February 1, 2017 - February 28, 2018

Led marketing management across multiple attractions; strategy and planning; managed multi-channel campaigns; aligned with global brand directives; collaborated with external partners.

Senior Marketing Manager at Merlin Entertainments

February 1, 2018 - Present

Led all marketing activity for key attractions; created strategic marketing plans; led localization for four global brand activations; managed partnerships with Magic Light Pictures, Penguin, ITV, BBC, Moonbug and Disney; led budget planning and ROI.