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I am a strategic and data-driven performance marketing leader with over 10 years of experience driving multi-channel campaigns across Google, Meta, TikTok, and LinkedIn. I help brands scale revenue through rigorous experimentation, advanced tracking, and data-informed optimization, always delivering measurable growth. I have a proven track record across agriculture exports, education services, retail, and e-commerce, including 400%+ ROAS improvements, 100%+ conversion-rate growth, and CPA reductions. I’m open to remote and global opportunities and thrive in collaborative, fast-paced environments.…I am a strategic and data-driven performance marketing leader with over 10 years of experience driving multi-channel campaigns across Google, Meta, TikTok, and LinkedIn. I help brands scale revenue through rigorous experimentation, advanced tracking, and data-informed optimization, always delivering measurable growth. I have a proven track record across agriculture exports, education services, retail, and e-commerce, including 400%+ ROAS improvements, 100%+ conversion-rate growth, and CPA reductions. I’m open to remote and global opportunities and thrive in collaborative, fast-paced environments.

Fortune Ejima Festus

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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I am a strategic and data-driven performance marketing leader with over 10 years of experience driving multi-channel campaigns across Google, Meta, TikTok, and LinkedIn. I help brands scale revenue through rigorous experimentation, advanced tracking, and data-informed optimization, always delivering measurable growth. I have a proven track record across agriculture exports, education services, retail, and e-commerce, including 400%+ ROAS improvements, 100%+ conversion-rate growth, and CPA reductions. I’m open to remote and global opportunities and thrive in collaborative, fast-paced environments.…I am a strategic and data-driven performance marketing leader with over 10 years of experience driving multi-channel campaigns across Google, Meta, TikTok, and LinkedIn. I help brands scale revenue through rigorous experimentation, advanced tracking, and data-informed optimization, always delivering measurable growth. I have a proven track record across agriculture exports, education services, retail, and e-commerce, including 400%+ ROAS improvements, 100%+ conversion-rate growth, and CPA reductions. I’m open to remote and global opportunities and thrive in collaborative, fast-paced environments.

Available to hire

I am a strategic and data-driven performance marketing leader with over 10 years of experience driving multi-channel campaigns across Google, Meta, TikTok, and LinkedIn. I help brands scale revenue through rigorous experimentation, advanced tracking, and data-informed optimization, always delivering measurable growth.

I have a proven track record across agriculture exports, education services, retail, and e-commerce, including 400%+ ROAS improvements, 100%+ conversion-rate growth, and CPA reductions. I’m open to remote and global opportunities and thrive in collaborative, fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Performance Marketing Consultant at Independent Consultant / Self-employed

January 1, 2017 - Present

Managed multi-platform paid campaigns across Google, Meta, TikTok, and LinkedIn for clients including Alspecs Farms Limited, Exford Global Consult, Cycle Africa Bikes Limited, and The Swan Limited. Oversaw monthly advertising budgets up to $20,000 with scaling strategies. Achieved 400%+ ROAS improvements, significantly reduced CPA through smart bidding, audience refinement, and structured A/B testing. Attained near-zero CPA in optimized Performance Max campaigns under defined conversion structures. Improved conversion rates by 100%+ across product/service categories. Implemented advanced GA4 event tracking and GTM configurations, deployed Meta Conversion API to counter iOS privacy updates, and optimized Google Merchant Center feeds to boost Shopping performance. Designed full-funnel marketing frameworks to improve lead quality and purchase intent.

Senior Performance Marketing Consultant at Independent Consultant / Key Clients: Alspecs Farms Limited, Exford Global Consult, Cycle Africa Bikes Limited, The Swan Limited

January 1, 2017 - Present

Managed multi-platform paid campaigns across Google, Meta, TikTok, and LinkedIn. Oversaw monthly advertising budgets up to $20,000 with scaling strategies. Increased overall ROAS by 400%+. Reduced CPA through smart bidding, audience refinement, and A/B testing. Achieved near-zero CPA in optimized Performance Max campaigns under specific conversion structures. Improved conversion rates by 100%+ depending on product/service category. Implemented advanced GA4 event tracking and GTM configurations. Deployed Meta Conversion API to enhance tracking accuracy post-iOS privacy updates. Optimized Google Merchant Center product feeds for Shopping performance. Designed full-funnel marketing frameworks to improve lead quality and purchase intent.

Senior Performance Marketing Consultant at Independent / Freelance

January 1, 2017 - Present

Managed multi-platform paid campaigns across Google, Meta, TikTok, and LinkedIn. Oversaw monthly advertising budgets up to $20,000 with scalable growth strategies. Increased ROAS by 400%+ across multiple campaigns. Reduced CPA significantly through automation, smart bidding, audience refinement, and structured A/B testing. Achieved near-zero CPA in optimized Performance Max campaigns under specific conversion structures. Improved conversion rates by 100%+ across product/service categories. Implemented advanced GA4 event tracking and GTM configurations. Deployed Meta Conversion API to maintain tracking accuracy after iOS privacy updates. Optimized Google Merchant Center product feeds for Shopping performance. Designed full-funnel marketing frameworks to improve lead quality and purchase intent.