L.U.C – The Sound of Eternity

Creative Lead & Director – 3D Films / VR Experience

The Sound of Eternity is a film series created for the launch of three exceptional L.U.C timepieces by Maison Chopard. The project was conceived as a refined visual series highlighting the craftsmanship, precision and timeless character of the L.U.C collection.

I was entrusted with the full creative leadership of the project and directed three 3D films dedicated to the presentation of the watches. From the initial concept to final delivery, I led the ideation, defined the artistic and narrative direction, and supervised the realization in close collaboration with a specialized 3D studio. As the production partner was not initially positioned to provide a directorial approach, I assumed responsibility for the direction of the films, shaping the visual language, rhythm and overall storytelling.

In addition to directing the films, I defined the musical direction and the tonal intention of the series, ensuring coherence with the identity of the collection. One of the three films was also developed into a VR version, which I supervised entirely, extending the project into an immersive format.

This project was one of my final productions at Chopard and represents a synthesis of the skills and experience I developed over the years within the Maison, combining creative vision, narrative sensibility, technical understanding and precise project leadership.

Alongside the main films, additional interview and editorial videos were produced by other teams. To ensure consistency across all video content, I worked to establish a coherent visual and branding line for the entire series. This included the conception and supervision of a dedicated animated credit sequence, developed in collaboration with an external art director, in order to achieve the level of refinement and typographic precision required. For me, this attention to detail is essential. A film is not only defined by its images, but by the coherence of every element, including branding, typography and credits, carried through to the very end.

Video Project Manager & Creative Lead (Client-side)

The Arty Christmas campaigns are Chopard’s annual festive storytelling projects, developed as recurring video campaigns across multiple years. I collaborated on the first three editions of the series (2019, 2020 and 2021), working closely with internal teams and a Paris-based production company.

While the original concept pre-existed my arrival, I played a key role in accompanying and strengthening the creative execution of the campaigns over time. I was responsible for steering the projects internally, ensuring continuity from one year to the next, and elevating the overall visual and narrative quality through a strong attention to detail and consistency.

A central aspect of my work on Arty was the close collaboration with Chopard’s social media teams. I actively worked to bridge the gap between creative production and digital strategy, ensuring that video content was designed with clear objectives, adapted formats and narrative structures aligned with social media usage. This approach—new at the time—was integrated into the planning, writing and production phases of the campaigns, with a strong focus on purpose-driven video creation rather than content produced without a defined use case.

Throughout the process, I accompanied the creative development, challenged the production team when necessary, and contributed to refining the visual language within a constrained creative framework. I supervised all stages of post-production, reviewing edits, music choices and overall pacing, and introduced subtle but meaningful elements such as integrated opening and closing credits, reinforcing the cinematic coherence of the series beyond a simple end logo.

These campaigns represent a significant part of my work at Chopard, illustrating my ability to operate within established creative boundaries while bringing structure, visual rigor and creative intelligence to recurring branded storytelling projects.

https://www.youtube.com/playlist?list=PLPuFx1R3rWd-wk8NAFo8P0XlJvhEyXKYt

The Legacy series is a long-term video project developed for Maison Chopard, dedicated to showcasing the heritage, values and savoir-faire of the House.

I was entrusted with the project from its inception and took the lead in defining its overall creative direction, in close collaboration with the Marketing Director and the Head of the Image Department. While I was not the artistic director, I played a central role in shaping the artistic orientation of the series and translating it into a coherent and meaningful visual narrative.

I was responsible for steering the project both creatively and organizationally: defining the creative intention, identifying and selecting the right creative and production partners, and accompanying the development of the six films currently released (with additional films in preparation). Throughout the process, I guided the teams step by step, provided creative feedback, ensured narrative and visual coherence, and adjusted the direction when necessary to align creative ambition with production realities.

I was also closely involved in the writing process. I co-developed the voice-over content, defining the narrative axes, intentions, tone and boundaries of the storytelling. While the final scripts were refined with a native English writer, I led the narrative vision and ensured consistency across all films. I also contributed to decisions regarding voice recording and musical direction, to support the emotional and symbolic dimension of the series.

The Legacy series became one of my key projects at Chopard and a significant success for the brand, both in terms of image and storytelling. It represents a project I carried with strong personal investment and leadership, combining creative vision, strategic thinking and precise execution.

https://www.youtube.com/playlist?list=PLPuFx1R3rWd-YQtV1pPI7e-FAytWSqu7V