L.U.C - The Sound of Eternity

L.U.C – The Sound of Eternity

Creative Lead & Director – 3D Films / VR Experience

The Sound of Eternity is a film series created for the launch of three exceptional L.U.C timepieces by Maison Chopard. The project was conceived as a refined visual series highlighting the craftsmanship, precision and timeless character of the L.U.C collection.

I was entrusted with the full creative leadership of the project and directed three 3D films dedicated to the presentation of the watches. From the initial concept to final delivery, I led the ideation, defined the artistic and narrative direction, and supervised the realization in close collaboration with a specialized 3D studio. As the production partner was not initially positioned to provide a directorial approach, I assumed responsibility for the direction of the films, shaping the visual language, rhythm and overall storytelling.

In addition to directing the films, I defined the musical direction and the tonal intention of the series, ensuring coherence with the identity of the collection. One of the three films was also developed into a VR version, which I supervised entirely, extending the project into an immersive format.

This project was one of my final productions at Chopard and represents a synthesis of the skills and experience I developed over the years within the Maison, combining creative vision, narrative sensibility, technical understanding and precise project leadership.

Alongside the main films, additional interview and editorial videos were produced by other teams. To ensure consistency across all video content, I worked to establish a coherent visual and branding line for the entire series. This included the conception and supervision of a dedicated animated credit sequence, developed in collaboration with an external art director, in order to achieve the level of refinement and typographic precision required. For me, this attention to detail is essential. A film is not only defined by its images, but by the coherence of every element, including branding, typography and credits, carried through to the very end.