I thrive at the intersection of strategy, creativity, analytics, and AI. Any skills can be learned, as long as we're still on this Earth and have the willingness to do so :)

Franciska Franciska

I thrive at the intersection of strategy, creativity, analytics, and AI. Any skills can be learned, as long as we're still on this Earth and have the willingness to do so :)

Available to hire

I thrive at the intersection of strategy, creativity, analytics, and AI.

Any skills can be learned, as long as we’re still on this Earth and have the willingness to do so :)

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
See more

Language

English
Advanced
Indonesian
Fluent
Chinese
Beginner

Work Experience

Content Strategist & Producer at Accent AI
December 1, 2025 - Present
Content strategy and production for IELTS/TOEFL prep platform. Conducted audience segmentation and refined brand messaging for diverse IELTS learners. Developed multi-format content strategy (educational text posts, visuals, and short videos) to engage the language-test-prep community.
Business Development Intern at BeData Technology
December 1, 2025 - Present
Led prospect segmentation across Surabaya region and institutional targets. Built targeted outbound outreach strategies and implemented email marketing automation to improve engagement and pipeline flow.
Team Leader & Performance Marketer at Serenity Wedding Organizer
July 1, 2025 - August 1, 2025
Led a team of 5 in developing a comprehensive marketing strategy, earning Top 3 project recognition. Conducted SWOT competitor analysis and identified market gaps to inform campaign optimization. Built end-to-end market research processes, created customer personas, and mapped customer journeys to improve campaign effectiveness.
Junior Accountant & Tax Associate at Mitra Jasa Sebaman Utama
October 1, 2022 - January 1, 2025
Managed financial transactions, tax reporting, and accounting records with attention to detail and accuracy. Coordinated with multiple departments for smooth financial operations and compliance. Maintained comprehensive records and provided timely responses to internal and external queries.
Audit Associate at KPMG Indonesia
August 1, 2021 - April 1, 2022
Executed audit procedures and financial analysis for pharmaceutical, automotive, and online/travel clients. Collaborated with senior team members and external partners to ensure project deliverables. Developed strong analytical and research skills through comprehensive financial reviews.
Brand & Social Media Strategist at Tenda Teduh Meranti
May 1, 2025 - Present
Developed brand identity and social media strategy to grow online presence. Created cohesive content plans and assets aligned with brand guidelines.

Education

Bachelor's Degree in Business Accounting at Universitas Tarumanagara
January 1, 2017 - January 1, 2021

Qualifications

Full-Stack Digital Marketing Bootcamp (with Distinction)
January 11, 2030 - May 21, 2026
Brand Management Mini Bootcamp (with Distinction)
January 11, 2030 - May 21, 2026
Generative AI for Marketing Professionals Certificate
January 11, 2030 - May 21, 2026
Brand Message Strategy
January 11, 2030 - May 21, 2026
Brand Voice Mastery
January 11, 2030 - May 21, 2026
Copywriting
January 11, 2030 - May 21, 2026
Green Digital
January 11, 2030 - May 21, 2026

Industry Experience

Professional Services, Education, Software & Internet, Agriculture & Mining, Healthcare