My name is Francesca (Fran) and I am a Freelance Designer and Illustrator, originally from Brighton, UK and now living in Toronto, Canada. I have extensive experience in the Brand and Licensing industry, specialising in kids’ entertainment brands and working across roles spanning product development and creative services for much-loved properties including Peppa Pig, PJ Masks and My Little Pony. Now as a Freelance Designer, I bring that experience into creating engaging, commercially driven design for a wide range of projects. I specialise in: Style Guides Trend Guides Illustration Print & Pattern Design Product and Apparel Mock ups Pitch Decks Book Design Art Direction Logo Design (And I’m happy to take on projects that fall outside this list too!) I have worked with many different clients from around the world to help bring their ideas to life. I’d love to hear from you! If you’d like to know more or discuss a project, please feel free to get in touch.…

Francesca Willett

My name is Francesca (Fran) and I am a Freelance Designer and Illustrator, originally from Brighton, UK and now living in Toronto, Canada. I have extensive experience in the Brand and Licensing industry, specialising in kids’ entertainment brands and working across roles spanning product development and creative services for much-loved properties including Peppa Pig, PJ Masks and My Little Pony. Now as a Freelance Designer, I bring that experience into creating engaging, commercially driven design for a wide range of projects. I specialise in: Style Guides Trend Guides Illustration Print & Pattern Design Product and Apparel Mock ups Pitch Decks Book Design Art Direction Logo Design (And I’m happy to take on projects that fall outside this list too!) I have worked with many different clients from around the world to help bring their ideas to life. I’d love to hear from you! If you’d like to know more or discuss a project, please feel free to get in touch.…

Available to hire

My name is Francesca (Fran) and I am a Freelance Designer and Illustrator, originally from Brighton, UK and now living in Toronto, Canada.

I have extensive experience in the Brand and Licensing industry, specialising in kids’ entertainment brands and working across roles spanning product development and creative services for much-loved properties including Peppa Pig, PJ Masks and My Little Pony. Now as a Freelance Designer, I bring that experience into creating engaging, commercially driven design for a wide range of projects.

I specialise in:
Style Guides
Trend Guides
Illustration
Print & Pattern Design
Product and Apparel Mock ups
Pitch Decks
Book Design
Art Direction
Logo Design
(And I’m happy to take on projects that fall outside this list too!)

I have worked with many different clients from around the world to help bring their ideas to life.

I’d love to hear from you! If you’d like to know more or discuss a project, please feel free to get in touch.

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Skills

Experience Level

Language

Work Experience

Freelance Designer at Francesca Willett Designs
September 20, 2020 - Present
Creative Services Manager at Hasbro
March 18, 2019 - September 19, 2020
• Creation of trend guides and style guides for use by licensing partners across various product categories including fashion/apparel, homeware, FMCG, back to school, personal care etc. • Providing art direction and briefing designers to deliver creative on time and on budget. • Trend forecasting/research and moodboard creation. • New character pose development for style guides.
Licensing Product Development Manager at Entertainment One
September 1, 2014 - January 30, 2019
• Brand Management, Development and Strategy - including a new CGI animated pre-school series which is currently in development, working collaboratively with the Brand Marketing and Production teams to review and provide feedback on initial character designs, environment designs, themes and ideas and to establish Brand strategy. Manage the delivery of files and the creation of a comprehensive bank of style guide assets alongside the production pipeline. Brand logo, key art and font creation. • Style Guide Asset Management and creation across multiple Brands • Planning, Strategizing and Creation of artwork guides including Core Style Guide, Seasonal trend, Retailer exclusive and Territory specific guides. • Packaging/POS development. • Managing and Forecasting a multi-million pound product development budget for multiple properties. • Master Toy product range development. • Managing key working relationships with Production companies/Creative agencies/Licensing partners to effectively manage the development of creative assets. • Licensed Events - Development and approval of experiential events and stage shows. • Worked closely with the Digital team to review and provide brand guidance for Digital Marketing, website, mini games and app development. • Presentation skills – experience in creating engaging PowerPoint presentations and presenting to small and large audiences. • People Management with 5 direct reports.
Creative Services Manager at Hasbro
March 18, 2019 - September 19, 2020
• Creation of trend guides and style guides for use by licensing partners across various product categories including fashion/apparel, homeware, FMCG, back to school, personal care etc. • Providing art direction and briefing designers to deliver creative on time and on budget. • Trend forecasting/research and moodboard creation. • New character pose development for style guides.

Education

Bachelor of Science at University of Brighton
October 1, 2002 - June 14, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail

Skills

Experience Level