Available to hire
Hello, I’m Francesco Catella, an Italian marketing professional with over a decade of experience in digital marketing, e-commerce, and CRM management across Italy and the UK. I enjoy turning data into practical marketing strategies: market research, defining target audiences, and producing multimedia content that drives engagement and conversions.
I collaborate across teams and channels, from email campaigns to social media and SEO, always focusing on measurable results and continuous optimization. I bring a hands-on attitude, strong communication, and a track record of delivering integrated campaigns on time and on budget.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
Spanish; Castilian
Intermediate
Work Experience
ITALIAN MARKETING EXECUTIVE at YourShortlist IT-Business Consultancy
April 30, 2025 - October 12, 2025Contributing ideas for marketing campaigns; Conducting data analysis and market research to identify and define target audiences; Collecting, distributing, and presenting ideas, information, and strategies; Managing the production and performance of multimedia content; Writing and proofreading creative copy; Managing websites and monitoring data analytics; Updating databases and using CRM systems; Monitoring the performance of marketing campaigns (Social Media, PPC)
Italian Marketing Executive at YourShortlist IT-Business Consultancy
April 30, 2025 - October 12, 2025Contributing ideas for marketing campaigns; conducting data analysis and market research to identify target audiences; collecting, distributing, and presenting ideas, information, and strategies; managing the production and performance of multimedia content; writing and proofreading creative copy; managing websites and monitoring data analytics; updating databases and using CRM systems; monitoring the performance of marketing campaigns (Social Media, PPC).
Italian Marketing Executive at YourShortlist Business Consultancy
January 30, 2025 - October 12, 2025Contributed ideas for marketing campaigns; conducted data analysis and market research to identify and define target audiences; collected, distributed, and presented ideas and strategies; managed production and performance of multimedia content; wrote and proofread creative copy; managed websites and monitored data analytics; updated databases and used CRM systems; monitored marketing campaigns (Social Media, PPC).
Italian Marketing Executive at YourShortlist Business Consultancy
January 30, 2025 - October 12, 2025Contributes ideas for marketing campaigns, conducts data analysis and market research to identify target audiences, collects and presents ideas and strategies, manages the production and performance of multimedia content, writes and proofs creative copy, oversees websites and analytics, updates CRM databases, and monitors campaign performance (Social Media, PPC).
Italian Marketing Executive at YourShortlist Business Consultancy
January 30, 2025 - October 12, 2025Provided strategic input for marketing campaigns, conducted data analysis and market research to identify target audiences, organized and presented ideas and strategies, oversaw multimedia content production, drafted and proofread copy, managed websites and monitored data analytics, maintained CRM databases, and tracked performance of campaigns across social media and PPC channels.
ITALIAN E-COMMERCE MANAGER at Cooksongold – Heimerle Muele group (online dealer of jewellery and precious metal)
August 13, 2024 - October 12, 2025Creation of annual marketing campaign for Cooksongold; Implementation of Cooksongold.it email marketing campaigns (twice weekly); Development of enhanced email campaigns including triggered, segmentation and conversion routines; Identifying customer lifecycles including new and lapsed customers; Collaboration with UK e-commerce team for integrated marketing strategy; Maintaining social media channels with daily posts; Monthly reporting and benchmarking; Managing online marketing campaigns; PR activities with jewellery publications
Italian E-commerce Manager at Cooksongold – Heimerle Muele group
January 20, 2024 - October 12, 2025Created annual marketing campaigns; implemented Cooksongold.it email marketing campaigns (dotmailer) with at least twice weekly emails; developed enhanced email campaigns including triggered, segmentation and conversion routines; identified customer lifecycles and built automated programmes; worked with UK e-commerce team to ensure integrated marketing strategy; maintained and developed key social media channels; produced monthly reports; prepared benchmarking documents; managed external SEO/PPC agencies and campaigns; managed online marketing campaigns; conducted PR activities with jewellery publications.
Italian E-commerce Manager at Cooksongold – Heimerle Muehle Group
January 20, 2024 - October 12, 2025Created annual marketing campaigns; implemented Cooksongold.it email marketing campaigns (twice weekly); developed enhanced email programs with triggered segmentation and conversion routines; defined customer lifecycles and automated strategies; aligned with UK e-commerce team to ensure integrated marketing; maintained social channels with daily posts; produced monthly reports and benchmarking; coordinated with external SEO/PPC agencies; managed online campaigns and PR activities in jewellery publications.
Italian E-commerce Manager at Cooksongold – Heimerle Muele group - online dealer of jewellery and precious metal
January 20, 2024 - October 12, 2025Led annual marketing campaigns; implemented Cooksongold.it email marketing campaigns, including twice-weekly emails; developed enhanced email campaigns with triggered, segmented, and conversion-focused workflows; mapped customer lifecycles and built automated programs to improve conversion and retention; coordinated with UK e-commerce team to align marketing best practices; maintained and developed key social media channels; produced monthly performance reports; benchmarked best practices; collaborated with departments; assisted in digital marketing strategies including on-line advertising, SEO, PPC; oversaw external SEO/PPC agencies; managed online marketing campaigns; supported PR with jewellery publications.
Italian E-Commerce Manager at Cooksongold – Heimerle Muele group
August 13, 2023 - October 12, 2025Creation of annual marketing campaigns; implementation of email marketing campaigns (twice weekly); development of enhanced email campaigns including triggered, segmentation and conversion routines; identifying customer lifecycles and automation; cross‑functional collaboration; maintenance of social channels; monthly reporting; benchmarking; alignment with UK e‑commerce practices; digital marketing activities including online advertising, SEO, PPC; coordination with external SEO/PPC agencies; PR activities with jewellery publications.
Digital Marketing Executive at Fetim Group UK
July 2, 2018 - October 12, 2025Developed and managed social media campaigns; partnered with internal teams to support rapid growth; helped develop online sales and marketing strategy for Fetim Group websites; performed keyword research; collaborated with external developers and SEO/PPC agencies; managed Amazon and eBay shops; updated the WordPress blog; used analytics to gain insights; reported on channel performance; implemented email marketing campaigns via Mailchimp.
digital marketing executive at Fetim Group UK
July 2, 2018 - October 12, 2025Development and management of social media campaigns; Setting up and managing Facebook, YouTube and Pinterest pages; Collaboration with internal support functions; Development of online sales and marketing strategy for two Fetim Group Websites; Keyword research; Liaison with external developers, SEO/PPC managers; Managing Amazon and Ebay shops; Updating WordPress Blog; Web analytics to gain insights; Regular channel performance reporting; Email campaigns (homewareonline.co.uk)
Digital Marketing Executive at Fetim Group UK
July 2, 2018 - October 12, 2025Development and management of social media campaigns; collaboration with internal teams; development of online sales and marketing strategy for two websites; keyword research; working with external website developers, SEO/PPC Campaign Managers, and Affiliate Marketing; managing Amazon and Ebay shops; updating WordPress Blog; web analytics; regular channel performance reporting; implementation of Mailchimp email campaigns.
Digital Marketing Executive at Fetim Group UK
July 2, 2018 - October 12, 2025Developed and managed social media campaigns; collaborated with internal teams to support rapid growth; helped shape the online sales and marketing strategy for two Fetim Group websites; conducted keyword research; coordinated with external developers, SEO/PPC managers and affiliates; handled Amazon and eBay shops; updated the WordPress blog; used web analytics to extract insights and reported on performance; implemented homewareonline.co.uk email marketing campaigns (twice monthly).
Digital Marketing Executive at Fetim Group UK
July 2, 2018 - October 12, 2025Developed and managed social media campaigns; collaborated with internal teams; helped define online sales and marketing strategy for two Fetim Group websites; conducted keyword research using Google tools; partnered with external developers, SEO/PPC managers, and affiliates to drive traffic and sales; managed Amazon and eBay shops; maintained the online blog with WordPress; used web analytics to monitor site performance; reported channel results against KPIs and budgets; launched homewareonline.co.uk email campaigns (Mailchimp) twice monthly.
Digital Marketing Executive at Connect Distribution Services LTD
January 20, 2017 - October 12, 2025Identified and analyzed sales, products, customer behavior and trends using cookies through Google Analytics; launched PPC, email marketing and remarketing campaigns; used Google Trends and AdWords for key themes and keywords; collaborated with IT and external agencies to improve websites; launched, tested, and optimized marketing campaigns; updated blogs and newsletters; coordinated with internal teams to improve KPI performance.
digital marketing ExEcutive at Connect Distribution Services LTD
January 20, 2017 - October 12, 2025Identifying and analysing sales, products, customer behaviour and trends using Google Analytics; Launching PPC, e-mail marketing and remarketing campaigns; Google Trends and Google AdWords keyword research for content; Building, running and analysing PPC campaigns; Competitor price analysis; Creating digital marketing strategies; Maintaining and improving websites with IT teams/external agencies; Email newsletters campaigns (Mailchimp)
Digital Marketing Executive at Connect Distribution Services LTD
January 20, 2017 - October 12, 2025Identifying and analysing sales, products, customer behaviour via cookies (Google Analytics); using Google Trends and Google AdWords to identify themes and keywords; building, running and analysing PPC campaigns; social engagement; price analysis; developing digital marketing strategies; maintaining and improving websites with internal/ external teams; launching, testing and optimizing websites; setting up monthly newsletters via Mailchimp.
Digital Marketing Executive at Connect Distribution Services LTD
January 20, 2017 - October 12, 2025Identified and analyzed sales, products, customer behavior via cookies and Google Analytics to drive strategic decisions; launched PPC, email marketing and remarketing campaigns; performed keyword research with Google Trends and AdWords to guide content; built and analyzed campaigns to improve traffic, ROI, CPA and conversion rates; managed online content and newsletters; maintained and improved websites with IT teams and external agencies; launched and optimized newsletters via automated email software.
Digital Marketing Executive at Connect Distribution Services LTD
January 20, 2017 - October 12, 2025Analyzed sales, product performance and customer behavior using Google Analytics; identified themes and keywords with Trends to guide content and campaigns; built and optimized PPC campaigns (Paid Search, Display, Remarketing) to improve traffic, ROI, conversions; created blog posts and promotions; monitored price competition; crafted digital marketing strategies and plans; coordinated with IT/marketing teams and external agencies to optimize websites, landing pages and conversion paths; launched and tested monthly newsletters.
Marketing and Sales Executive at Lektronix Industrial Automation Repairs, Spares Online Dealer
December 21, 2013 - October 12, 2025Sales support, order management, responding to customer inquiries and claims; built relationships with existing customers; served as point of contact between customers and technicians; updated company website; wrote promotional templates and newsletters; translated websites, price lists and data sheets for Italian and Spanish markets.
Marketing and Sales Executive at Lektronix Industrial Automation Repairs, Spares Online Dealer
December 21, 2013 - October 12, 2025Sales order management; Quotation preparation; Handling customer inquiries and claims; Building and developing relationships with existing customers; Sales support; Updating company website; Writing promotional templates and newsletters; Translating website, price lists and data sheets for Italian and Spanish markets
Marketing and Sales Executive at Lektronix Industrial Automation Repairs, Spares Online Dealer
December 21, 2013 - October 12, 2025Sales (order management, quotations, handling customer inquiries and claims); building and developing relationships with existing customers; sales support; updating company website; writing promotional templates and newsletters; translating website, price lists and data sheets for Italian and Spanish markets.
Marketing and Sales Executive at Lektronix Industrial Automation Repairs, Spares Online Dealer
December 21, 2013 - October 12, 2025Sales order management; developing relationships with existing customers; sales support as liaison between customers and technicians; updating company website; writing promotional templates and newsletters; translating website, price lists and data sheets for Italian and Spanish markets.
Marketing and Sales Executive at Lektronix Industrial Automation Repairs, Spares Online Dealer
December 21, 2013 - October 12, 2025Managed sales activities including quotations, inquiries and claims; built and maintained relationships with customers; provided sales support; updated company website; wrote promotional templates and newsletters; translated website, price lists and data sheets for Italian and Spanish markets.
Customer Services Representative at Nissan Car Brand (Teletech UK LTD)
December 9, 2011 - October 12, 2025Managed customer claims (quality ratings around 94%); acted as point of contact between customers and dealerships; contributed to branding and marketing (promo templates and customer speeches); telesales (award-winning team with 73% conversion in February 2011).
Sales at Nissan Car Brand - Teletech UK LTD
December 9, 2011 - October 12, 2025Management of customer claims; Point of contact between customer and dealerships; Branding and marketing (promotional templates and customer speeches); Telesales; Building and maintaining relationships with existing customers
Customer Services Representative at Teletech UK LTD - Nissan Car Brand
December 9, 2011 - October 12, 2025Management of customer claims; point of contact between customers and dealerships; branding, marketing (promotional templates and customer communications); telesales; high conversion performance.
Customer Services Representative at Teletech UK LTD
December 9, 2011 - October 12, 2025Management of customer claims; acting as point of contact between customers and dealerships; branding/marketing support; telesales with high conversion rates; building and maintaining customer relationships.
Customer Services Representative at Teletech (Nissan Car Brand)
December 9, 2011 - October 12, 2025Managed customer claims; served as point of contact between customers and dealerships; contributed to branding and marketing materials; performed telesales with high conversion; built and maintained relationships with customers.
Assistant Marketing Manager at Gruppo Assimoco S.p.A.
June 28, 2010 - October 12, 2025Product management (development based on market research); marketing support design (flayers and leaflets); advertising (media planning); web marketing (managing the company website and blog).
Assistant Marketing MANAGER at Gruppo Assimoco S.p.A.
June 28, 2010 - October 12, 2025Product management; Marketing support design (flyers and leaflets); Advertising planning and scheduling; Web marketing (website and blog) using internal CMS
Assistant Marketing Manager at Gruppo Assimoco S.p.A.
June 28, 2010 - October 12, 2025Product management; marketing support design (flyers and leaflets); advertising (media planning assistance); web marketing (CMS); web content management.
Assistant Marketing Manager at Gruppo Assimoco S.p.A.
June 28, 2010 - October 12, 2025Product management and development based on market research; marketing support design (flyers, leaflets); advertising support; web marketing and CMS management.
Assistant Marketing Manager at Gruppo Assimoco S.p.A.
June 28, 2010 - October 12, 2025Product management (market research-driven development); marketing support design (leaflets); advertising (media planning and budgeting); web marketing (website and blog management).
Education
MBA in Marketing Management at Ipsoa, Wolters Kluwer’s Group
April 21, 2008 - January 27, 2009Master’s Degree in Economics at University of Bari
October 7, 2002 - December 12, 2007MBA in Marketing Management at Ipsoa, Wolters Kluwer’s Group
April 21, 2008 - January 27, 2009Master’s Degree in Economics at University of Bari
October 7, 2002 - December 12, 2007MBA in Marketing Management at Ipsoa (Wolters Kluwer’s Group) - Training School, Milan
April 21, 2008 - January 27, 2009Master’s Degree in Economics at University of Bari
October 7, 2002 - December 12, 2007Master’s Degree in Economics at University of Bari
October 7, 2002 - December 12, 2007MBA in Marketing Management at Training School Ipsoa, Wolters Kluwer’s Group
April 21, 2008 - January 27, 2009MBA in Marketing Management at Ipsoa, Wolters Kluwer’s Group (Training School)
April 21, 2008 - January 27, 2009Master’s Degree in Economics at University of Bari
October 7, 2002 - December 12, 2007Qualifications
Google Analytics Certified
January 11, 2030 - October 12, 2025Google AdWords Certified
January 11, 2030 - October 12, 2025HubSpot CRM
January 11, 2030 - October 12, 2025SEMRush
January 11, 2030 - October 12, 2025SEO
January 11, 2030 - October 12, 2025Photoshop
January 11, 2030 - October 12, 2025Google Analytics Certified
January 11, 2030 - October 12, 2025Google AdWords Certified
January 11, 2030 - October 12, 2025HubSpot CRM Certification
January 11, 2030 - October 12, 2025SEMrush Certification
January 11, 2030 - October 12, 2025SEO Training
January 11, 2030 - October 12, 2025Adobe Photoshop Training
January 11, 2030 - October 12, 2025Google Analytics Certified
January 11, 2030 - October 12, 2025Google AdWords Certified
January 11, 2030 - October 12, 2025HubSpot CRM
January 11, 2030 - October 12, 2025Semrush Certification
January 11, 2030 - October 12, 2025SEO Certification
January 11, 2030 - October 12, 2025Google Analytics Certified
January 11, 2030 - October 12, 2025Google AdWords Certified
January 11, 2030 - October 12, 2025CRM (HubSpot)
January 11, 2030 - October 12, 2025SemRush
January 11, 2030 - October 12, 2025SEO
January 11, 2030 - October 12, 2025Photoshop
January 11, 2030 - October 12, 2025Google Analytics Certified
January 11, 2030 - October 12, 2025Google AdWords Certified
January 11, 2030 - October 12, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Wholesale & Distribution, Education, Other
You can find a sample of my approach to digital marketing through the following links:
Digital Marketing knowledge https://www.twine.net/signin
PPC knowledge https://www.twine.net/signin
PPC_Data_Analyst https://www.twine.net/signin
Facebook knowledge https://www.twine.net/signin
CRM_Email_MKTG_ https://www.twine.net/signin
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