I am a results-driven digital leader, who has harnessed 9+ years of sales & marketing expertise to generate millions in revenue for my employers or clients. As a growth and performance marketing specialist, I excel at leveraging data and digital tools to drive customer acquisition and meet ambitious KPIs. At Decathlon UK, I played a pivotal role in driving B2B growth through strategic online and offline campaigns, while my leadership of cross-functional teams has led to impressive achievements like a 98% client retention rate at Educate Direct. With a proven track record of managing multi-million pound budgets and building strong relationships with high-value stakeholders, I am a digital transformation expert who consistently transforms marketing initiatives into substantial revenue growth. A visionary strategist, I’m always focused on being one step ahead of the curve. With a genuine passion for the profession, I relentlessly track emerging trends and market shifts to devise innovative solutions that drive record-breaking results. I’m known for taking calculated risks, and have a proven track record of achieving ambitious goals, no matter the challenge.

Francone Fernandes

I am a results-driven digital leader, who has harnessed 9+ years of sales & marketing expertise to generate millions in revenue for my employers or clients. As a growth and performance marketing specialist, I excel at leveraging data and digital tools to drive customer acquisition and meet ambitious KPIs. At Decathlon UK, I played a pivotal role in driving B2B growth through strategic online and offline campaigns, while my leadership of cross-functional teams has led to impressive achievements like a 98% client retention rate at Educate Direct. With a proven track record of managing multi-million pound budgets and building strong relationships with high-value stakeholders, I am a digital transformation expert who consistently transforms marketing initiatives into substantial revenue growth. A visionary strategist, I’m always focused on being one step ahead of the curve. With a genuine passion for the profession, I relentlessly track emerging trends and market shifts to devise innovative solutions that drive record-breaking results. I’m known for taking calculated risks, and have a proven track record of achieving ambitious goals, no matter the challenge.

Available to hire

I am a results-driven digital leader, who has harnessed 9+ years of sales & marketing expertise to generate millions in revenue for my employers or clients. As a growth and performance marketing specialist, I excel at leveraging data and digital tools to drive customer acquisition and meet ambitious KPIs. At Decathlon UK, I played a pivotal role in driving B2B growth through strategic online and offline campaigns, while my leadership of cross-functional teams has led to impressive achievements like a 98% client retention rate at Educate Direct. With a proven track record of managing multi-million pound budgets and building strong relationships with high-value stakeholders, I am a digital transformation expert who consistently transforms marketing initiatives into substantial revenue growth. A visionary strategist, I’m always focused on being one step ahead of the curve. With a genuine passion for the profession, I relentlessly track emerging trends and market shifts to devise innovative solutions that drive record-breaking results. I’m known for taking calculated risks, and have a proven track record of achieving ambitious goals, no matter the challenge.

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Language

English
Fluent

Work Experience

Digital Marketing Manager at Emed UK
June 1, 2025 - December 1, 2025
Led data-driven, multi-channel marketing for NHS GP at Hand, accelerating patient registrations, improving acquisition efficiency, and surfacing new data insights for the C-suite. Collaborated with clinical, operations, and leadership teams to drive growth and reduce churn, delivering list sizes exceeding 100,000 monthly.
Head of B2B Marketing & Communications at Decathlon UK
February 1, 2023 - June 1, 2024
Spearheaded B2B growth across private companies, educational institutions, and sports clubs; aligned B2B, Commercial and IT teams to deliver seamless experiences across channels (online, tenders, stores, marketplace). Planned, executed and analysed SEA, SEO, social media and email marketing initiatives, with budget alignment to measurable KPIs; contributed to multi-million revenue growth in 2023.
Sales & Marketing Manager at Qing Fibre
July 1, 2024 - June 1, 2025
Expanded the brand from a UK-based DTC operation to a global player by launching social-media channels and an international wholesale strategy. Achieved an average monthly sales growth of 47%; established a wholesale department supplying yarn stores across the USA, Europe, UK and Australia; developed a 5-year wholesale/B2B growth plan for scalable global expansion.
Marketing Team Manager at Educate Direct
April 1, 2020 - May 1, 2021
Led the delivery team, managing high-budget digital campaigns (PPC, social media, BBC publishers, EuroNews). Produced analytical reports and stakeholder recommendations; expanded the agency’s client portfolio by 30% and maintained high retention; scaled internal delivery capabilities and established cross-functional processes.
Senior PPC Manager at Fast Generations
August 1, 2019 - April 1, 2020
Owned PPC and social campaigns across multiple clients; designed client websites; performed SEO tasks; delivered monthly performance reports. Achieved a high client retention rate (87%) and expanded service offerings into website development and SEO.
Head of SMEs & Corporates at Akoni Hub
January 1, 2018 - July 1, 2019
Generated quality leads from CFOs and directors of £10m+ cash reserves; built relationships with business associations and conference organizers; leveraged CRM (HubSpot) to qualify leads and drive conversions.
Sales Account Manager (DTC & Trade) at UK Flooring Direct
May 1, 2016 - April 1, 2018
Managed B2B and retail accounts; consistently achieved monthly sales between £70k–£100k; advanced to the Trades team, coordinating contractors and housing associations; implemented retargeting strategies including email marketing and lead calling.
Event Manager at MyRunway Group
January 1, 2016 - December 1, 2016
Coordinated live events and creative projects, handling contract work and cross-functional collaboration to deliver high-impact experiences.
Sales Representative at A Shade Greener
November 1, 2014 - March 1, 2015
Generated leads via telemarketing and events; quoted and upsold to retail and trade customers; contributed to growth in the home utility sector.

Education

Higher National Diploma in Business Marketing at Birmingham City University
January 1, 2014 - January 1, 2016
Bachelor’s Degree in Finance & Investment (Hons) at Coventry University
January 1, 2011 - January 1, 2014

Qualifications

ClickTrain Paid Search Certification
January 1, 2025 - December 14, 2025
Meta/Facebook Blueprint Certification
January 1, 2021 - December 14, 2025
Google Ads Search Certification
January 1, 2021 - December 14, 2025
Google Ads Display Certification
January 1, 2021 - December 14, 2025
Google Ads Video Certification
January 1, 2021 - December 14, 2025

Industry Experience

Retail, Healthcare, Education, Software & Internet, Professional Services